Vice President, Digital Marketing

STICA STEMCELL Technologies Canada; Vancouver; On-site; CAD 201,000 - 336,000; Full time

Job summary

A leading biotechnology company in Vancouver is seeking a Vice President of Digital Marketing to drive global digital engagement and conversion strategies. The ideal candidate will have over 10 years of experience in digital marketing and leadership, with expertise in leveraging technology and AI for enhanced marketing efforts. The role comes with a competitive salary between $201,500 and $335,900, along with comprehensive benefits and a focus on a collaborative work environment.

Benefits

Competitive salary

Health benefits

Career development opportunities

Qualifications

• At least 10 years of experience in a senior leadership role in digital marketing.
• Strong understanding of the global life sciences market.
• Demonstrated ability to influence key stakeholders.

Responsibilities

• Develop and implement short- and long-term strategic plans.
• Set and achieve departmental goals with the Executive team.
• Monitor the changing technology landscape and experiment with new technologies.

Skills

Digital Marketing

Performance Marketing

B2B Sales

Marketing Automation

Lead Generation

Education

Relevant degree or equivalent experience

Tools

Pardot

Attribution Modeling

Customer Segmentation

Job description

Job Description Summary

STEMCELL Technologies is seeking an experienced dynamic and collaborative leader with a proven history of success to drive digital engagement and conversion on a global scale. The Vice President Digital Marketing is accountable for directing planning and overseeing the day to day and long term digital strategy for marketing and sales. This is a highly visible leadership role that recognizes the advantages and power of technology in STEMCELLs future success. You will own the digital marketing strategy from website interaction to lead closure and relentlessly optimize for scale efficiency and impact developing robust digital initiatives to drive growth innovation and competitive advantage focused on maintaining STEMCELLs position as a global leader in the life sciences.

As the ideal candidate you will understand the role of an evolving technological landscape in global marketing understanding how to leverage automation and AI to drive engagement and ultimately converting engagement to revenue. You will work cross functionally and as an agent of change influencing and partnering closely with IT Marketing Sales and Customer Support to drive online presence and engagement to align our digital strategy with business objectives and achieve business goals.

Job Description

Duties and Responsibilities

Develop and implement both short- and long-term strategic plans that align with Departmental and Corporate objectives

Set and achieve departmental goals created in partnership with STEMCELLs Executive team and key business stakeholders and translate these goals into actionable and measurable programs and projects

Develop deep relationships cross functionally to accelerate implementation and optimization of new technologies and systems

Assist with planning and managing budget and act as project sponsor for selected corporate projects

Assess and evaluate training requirements of departmental employees and ensure training and developmental needs are met (with a lens toward technological innovation)

Provide effective leadership management mentoring development and evaluation of direct reports through regular one-on-one and team meetings and performance reviews

Monitor the changing technology landscape and constantly experiment with new technologies

Knowledge and Qualifications

Deep understanding of Digital Marketing and Digital Sales principles practices and methodologies with a focus on lead generation conversion and revenue generation

Demonstrated track record of success (at least 10 years) in related senior leadership role with previous experience developing and implementing successful strategic plans

Expert understanding of the global life sciences market with a willingness to challenge traditional processes and adapt innovative strategies (such as AI) to drive efficiencies and resolve problems of scale

Excellent written and verbal communication skills with strong interpersonal management and leadership skills with a demonstrated ability to influence key stakeholders and leaders

LI-JS1

STEMCELL Technologies is a privately owned Vancouver-based biotechnology company that helps power leading-edge life science research around the world. Driven by our love of science and passion for quality we are a company of Scientists Helping Scientistsstanding by our customers to provide the outstanding products technical support and training they need to advance their research. Scientists performing stem cell immunology cancer regenerative medicine and cellular therapy research are among those who rely on our cell culture media cell separation products instruments accessory products and services. Through our many regional offices as well as our distribution centers in Vancouver Seattle Grenoble and Singapore we deliver our innovative specialized products to more than 100 countries. With over 1800 employees globally most with scientific or engineering degrees STEMCELL is proud to be the largest biotechnology employer in Canada.

This is an opportunity to work with highly motivated colleagues in a science-oriented creative and dynamic environment. We offer a competitive salary excellent benefits and meaningful career development opportunities.

STEMCELL is well recognized for exceptional leadership and business practices. We are one of Canadas Best Managed Companies and operate an ISO 14001-certified environmental management system to measure and reduce our environmental impact.

As an equal opportunity employer STEMCELL is dedicated to ensuring that every employee feels safe valued and respected for who they are. We know that scientific progress and innovation occur when diverse creative minds come together and we are committed to nurturing a culture of inclusivity and belonging. STEMCELL enforces a zero-tolerance policy for any form of discrimination. Selection decisions are solely based on job-related factors.

The annual base salary for this job ranges from :

201500.00 - $335900.00

STEMCELL determines an individuals pay within the range based on multiple factors including experience education job-related skills and equity within the team or organization. For jobs that are eligible for sales incentives the range noted above is inclusive of target incentives; actual incentives are based on individual performance results in accordance with company policy. In addition to base salary STEMCELL offers a comprehensive total rewards package including health benefits retirement savings and more.

To apply please select the Apply button below. You will then be directed to a login screen asking you to set up an account which is required to apply.

Required Experience :

Chief

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Pardot,Attribution Modeling,Marketing Automation,Customer Segmentation,Martech,Lead Generation

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 201500 - 335900