Vice President, Digital Marketing

BioTalent Canada; Vancouver; On-site; CAD 201,000 - 336,000; Full time

Job summary

A biotechnology company in Vancouver is seeking a Vice President, Digital Marketing to lead global digital strategies. Ideal candidates will have over 10 years of experience in digital marketing leadership, a strong understanding of technological innovations, and exceptional leadership skills. This role offers a competitive salary range of $201,500 – $335,900, with a comprehensive benefits package including health and retirement savings.

Benefits

Competitive salary

Excellent benefits

Career development opportunities

Qualifications

• At least 10 years of experience in a senior leadership role in digital marketing.
• Deep understanding of digital sales principles with a focus on lead generation.
• Expertise in the global life sciences market and innovative strategies.

Responsibilities

• Develop and implement strategic digital marketing plans.
• Monitor and optimize new technologies for engagement.
• Influence cross-functional teams to align digital strategy with objectives.

Skills

Digital Marketing

Leadership

Collaboration

Strategic Planning

Communication

Education

Bachelor's degree in relevant field

Tools

Marketing Automation Tools

CRM Systems

Job description

STEMCELL Technologies is seeking an experienced, dynamic, and collaborative leader with a proven history of success to drive digital engagement and conversion on a global scale. The Vice President, Digital Marketing is accountable for directing, planning, and overseeing the day to day and long term digital strategy for marketing and sales. This is a highly visible leadership role that recognizes the advantages and power of technology in STEMCELL’s future success. You will own the digital marketing strategy from website interaction to lead closure and relentlessly optimize for scale, efficiency and impact, developing robust digital initiatives to drive growth, innovation, and competitive advantage focused on maintaining STEMCELL’s position as a global leader in the life sciences.

As the ideal candidate, you will understand the role of an evolving technological landscape in global marketing, understanding how to leverage automation and AI to drive engagement and ultimately converting engagement to revenue. You will work cross functionally and as an agent of change, influencing and partnering closely with IT, Marketing, Sales, and Customer Support to drive online presence and engagement to align our digital strategy with business objectives and achieve business goals.

Duties and Responsibilities

• Develop and implement both short- and long-term strategic plans that align with Departmental and Corporate objectives
• Set and achieve departmental goals created in partnership with STEMCELL’s Executive team and key business stakeholders, and translate these goals into actionable and measurable programs and projects
• Develop deep relationships cross functionally to accelerate implementation and optimization of new technologies and systems
• Assist with planning and managing budget and act as project sponsor for selected corporate projects
• Assess and evaluate training requirements of departmental employees and ensure training and developmental needs are met (with a lens toward technological innovation)
• Provide effective leadership, management, mentoring, development, and evaluation of direct reports through regular one-on-one and team meetings and performance reviews
• Monitor the changing technology landscape and constantly experiment with new technologies

Knowledge and Qualifications

• Deep understanding of Digital Marketing and Digital Sales principles, practices, and methodologies with a focus on lead generation, conversion, and revenue generation
• Demonstrated track record of success (at least 10 years) in related senior leadership role with previous experience developing and implementing successful strategic plans
• Expert understanding of the global life sciences market with a willingness to challenge traditional processes and adapt innovative strategies (such as AI) to drive efficiencies and resolve problems of scale
• Excellent written and verbal communication skills with strong interpersonal, management and leadership skills with a demonstrated ability to influence key stakeholders and leaders

#LI-JS1

STEMCELL Technologies is a privately owned, Vancouver-based biotechnology company that helps power leading-edge life science research around the world. Driven by our love of science and passion for quality, we are a company of Scientists Helping Scientists—standing by our customers to provide the outstanding products, technical support, and training they need to advance their research. Scientists performing stem cell, immunology, cancer, regenerative medicine, and cellular therapy research are among those who rely on our cell culture media, cell separation products, instruments, accessory products, and services. Through our many regional offices, as well as our distribution centers in Vancouver, Seattle, Grenoble, and Singapore, we deliver our innovative, specialized products to more than 100 countries. With over 1,800 employees globally, most with scientific or engineering degrees, STEMCELL is proud to be the largest biotechnology employer in Canada.

This is an opportunity to work with highly motivated colleagues in a science-oriented, creative, and dynamic environment. We offer a competitive salary, excellent benefits, and meaningful career development opportunities.

STEMCELL is well recognized for exceptional leadership and business practices. We are one of Canada’s Best Managed Companies and operate an ISO 14001-certified environmental management system to measure and reduce our environmental impact.

As an equal opportunity employer, STEMCELL is dedicated to ensuring that every employee feels safe, valued, and respected for who they are. We know that scientific progress and innovation occur when diverse, creative minds come together and we are committed to nurturing a culture of inclusivity and belonging. STEMCELL enforces a zero-tolerance policy for any form of discrimination. Selection decisions are solely based on job-related factors.

The annual base salary for this job ranges from:

$201,500.00 – $335,900.00

STEMCELL determines an individual’s pay within the range based on multiple factors including experience, education, job-related skills, and equity within the team or organization. For jobs that are eligible for sales incentives, the range noted above is inclusive of target incentives; actual incentives are based on individual performance results in accordance with company policy. In addition to base salary, STEMCELL offers a comprehensive total rewards package including health benefits, retirement savings, and more.