Vice President, Digital Growth and Customer Experience

Smart, Savvy + Associates (Recruitment Agency); Canada; Remote; CAD 100,000 - 125,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President of Digital Growth and Customer Experience. This role is pivotal in shaping the digital landscape for a leading all-natural personal care brand. You will spearhead innovative strategies that enhance customer satisfaction and loyalty while driving significant growth. With a focus on integrating brand, marketing, and retail experiences, you will lead a collaborative team to deliver exceptional customer journeys. If you are a passionate leader with a proven track record in digital marketing and e-commerce, this is an exciting opportunity to make a significant impact in a fast-growing company.

Qualifications

• 10+ years of marketing leadership in retail/e-commerce.
• Proven track record in digital retail and omnichannel experiences.

Responsibilities

• Develop and implement a customer growth strategy integrating brand and e-commerce.
• Lead digital strategy to drive customer growth and enhance engagement.

Skills

Digital Marketing

E-commerce Strategy

Brand Management

Customer Journey Mapping

Leadership

Data-Driven Decision Making

Problem-Solving Skills

Communication Skills

Education

Bachelor's Degree in Marketing

MBA

Job description

Vice President, Digital Growth and Customer Experience

Direct message the job poster from Smart, Savvy + Associates (Recruitment Agency)

You’re a seasoned digital marketing executive who drives successful data-driven omnichannel strategy for online retail brands. As an entrepreneurial thinker, you’re energized by a company or a product in a high growth cycle and know how to scale small businesses in a profitable way. You have a proven track record of attracting and retaining customers, elevating and enhancing their e-commerce experiences through top-tier digital marketing efforts.

Smart, Savvy + Associates is pleased to partner with Rocky Mountain Soap Company in their search for a Vice President, Customer Experience + Digital Growth. The right person for the role is a strong, confident leader with deep expertise in digital marketing, branding and e-commerce, specifically in the retail space. This leader will oversee the alignment of Rocky's brand, marketing, retail and digital customer experiences to deliver consistent, compelling and innovative strategies that enhance customer satisfaction, loyalty, and business performance.

About Rocky Mountain Soap Company

Based in Canmore, AB, Rocky Mountain Soap Company produces handcrafted personal and beauty care products made from fresh, simple and sustainable ingredients. With a commitment to intentional formulas, conscious production and thoughtful choices, they’ve grown to become a leading all-natural personal care brand in Canada.

This role is 100% remote, and open to anyone legally able to work in Canada, offering the flexibility to work from anywhere within the country while staying connected to a collaborative, national team.

As the Vice President, Customer Experience + Digital Growth, you will...

• Develop and implement a unified customer growth strategy that integrates brand, marketing, retail, and e-commerce to grow total customers.
• Ensure the experience is customer-centric, brand focused, consistent and engaging across all channels, both online and offline.
• Create and lead Rocky's digital strategy to drive customer growth, focusing on both new customer acquisition and long-term retention.
• Develop a robust social strategy that fosters meaningful connections and authentic loyalty.
• Ensure seamless integration of the brand experience across digital platforms.
• Enhance customer engagement and loyalty by driving growth through targeted digital initiatives.
• Lead the overall brand strategy to ensure brand messaging, positioning, and identity resonate with target customers.
• Work with creative teams to drive brand consistency and innovation across all marketing and retail touchpoints.
• Oversee the development and execution of comprehensive marketing campaigns that drive brand awareness, customer engagement, and loyalty.
• Manage digital, social, traditional and other marketing channels to ensure maximum reach and impact.
• Oversee the e-commerce business, ensuring a seamless digital customer experience.
• Develop strategies to optimize online sales, improve conversion rates, and increase customer retention through personalized, data-driven digital experiences.
• Drive innovation in customer engagement, leveraging emerging trends in technology, personalization, and omnichannel strategies.
• Explore new ways to reach and connect with customers in the evolving retail and digital landscape.

You have...

• 10+ years of marketing leadership experience that involves overseeing a team within the retail and/or e-commerce space.
• Bachelor's degree in marketing, e-commerce, sales and/or business. (MBA preferred.)
• Played a lead role in growing a brand from $28M to $50M+.
• A successful track record of digital retail experience, developing omnichannel experiences, customer journey mapping, and scaling small businesses within the e-commerce space.
• Proven ability to scale small businesses at the right pace and in a profitable manner.
• Expertise in digital brand, omnichannel marketing and e-commerce strategy.
• Confident leadership acumen. Able to build healthy relationships and influence across teams without direct authority.
• Experience building, mentoring and managing high-performing teams across brand, marketing, retail, e-commerce and strategic partners functions.
• Strong communication, interpersonal and problem-solving skills.
• A data-driven, strategic mindset with strong acumen for financials and analytics.
• A driven, determined attitude and a willingness to jump in and get the work done as needed.
• The ability to demonstrate exceptional composure and adaptability under pressure, maintaining a calm and focused demeanor while effectively navigating complex challenges.
• Strong understanding of the future of retail.

About Smart, Savvy + Associates

Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing
• Retail