Vice President, Content Strategy and Insights

ITjobs.ca; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

Join a leading company as the Vice President of Content Strategy and Insights, where you will lead impactful content marketing strategies and collaborate with global business leaders to drive client engagement. This role requires a strategic mindset and extensive experience in B2B Financial Services Marketing, offering a unique opportunity to influence business growth and enhance client experiences.

Benefits

Comprehensive Total Rewards Program

Flexible benefits

Competitive compensation

Opportunities for development

Dynamic and collaborative work environment

Qualifications

• 10+ years of work experience in B2B Financial Services Marketing or Management Consulting.
• Prior experience with Capital Markets, Asset Management or Institutional Investor firms preferred.
• Ability to work on multiple projects in a fast-paced corporate environment.

Responsibilities

• Lead development of thought leadership programs and content marketing strategies.
• Manage editorial resources and create exceptional content for clients.
• Drive content marketing strategy and oversee execution with the team.

Skills

Strategic mindset

Problem-solving

Excellent writing

Relationship management

Project management

Data analysis

Education

BA in Marketing, Communications or Business-related degree

Job description

Vice President, Content Strategy and Insights

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Job Summary

Job Description Summary

What is the opportunity?

The Vice President will be responsible for leading the development of impactful thought leadership programs and content marketing strategies that support the capital markets business globally. This role is a critical part of the Client and Marketing Strategy team and provides a unique opportunity to partner with business leaders in support of RBC Capital Markets’ growth goals, deliver insights to clients that drive competitive differentiation and gain a deeper knowledge of the themes and trends impacting global economies, markets and industries.

This position will be highly focused on content strategy, planning, development and execution to support business objectives, drive client engagement and articulate the RBC story. The Vice President will report to the Global Head of Content Strategy and Insights and partner closely on business engagement and management of all strategic and operational aspects of the global team. The Vice President will play a central role in content origination and coordination across omni-channel campaigns, including digital and traditional touchpoints, and will collaborate with cross-functional teams to optimize the digital experience to ensure it supports the client journey strategy.

The successful candidate will work closely with Corporate Communications, members of the Client and Marketing Strategy Group across regions, and most importantly with business leaders globally, to develop and execute marketing strategies that help position the business for success.

Job Description

What will you do?

The Successful Candidate Will Be Responsible For The Following

• Work closely with the Global Head of Content Strategy and Insights and members of the Client and Marketing Strategy team (Brand, Business Marketing, Conference and Events) to create strategic thought leadership programs and campaigns to support business goals, promote our expertise / capabilities and engage capital markets’ clients globally.
• Lead engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking, Global Markets, Sustainable Finance, Research and more on priority projects and initiatives, as well as targeted client marketing initiatives.
• Drive and oversee content marketing strategy, planning, development and execution with members of the Content Strategy and Insights team.
• Manage editorial resources, including agency partners and studio capabilities, to create and deliver exceptional content and digital experiences for clients.
• Partner with Digital and Social Media team to drive editorial / messaging strategy for paid media, develop digital strategies and execute email nurture campaigns that drive engagement with priority capital markets’ client segments.
• Coordinate with the Conference & Events team to drive activation strategies and manage content initiatives for RBC proprietary conferences, industry sponsorships and other key business initiatives.
• Engage regularly with the corporate communications team to ensure alignment on priorities and messaging, partner on major brand initiatives and explore strategic PR opportunities.
• Develop a strong understanding of client consumption behaviors and what makes content more engaging and shareable with target audiences.
• Learn to monitor and interpret key metrics for content marketing campaigns and help identify ways to optimize performance.

What do you need to succeed?

Must-have

• BA in Marketing, Communications and / or Business-related degree
• 10+ years of work experience in B2B Financial Services Marketing or Management Consulting; prior experience with Capital Markets, Asset Management or Institutional Investor firms preferred.
• Strategic mindset, problem solver with client-focused approach; ability to think creatively and tactically to drive business outcomes; continuous desire to improve, learn, add value.
• Excellent writing and presentation skills, with an ability to generate new ideas and turn them into compelling thought leadership.
• Strong relationship management, project management and interpersonal skills; ability to work well within and across a team with experience driving results and consensus across a large number of stakeholders.
• Navigate effectively ambiguous situations and be resourceful and solutions oriented.
• Highly organized and entrepreneurial, ability to work on multiple projects in a fast-paced corporate environment while maintaining a high attention to detail.
• Analyze and synthesize data to deliver meaningful insights to drive business decision-making.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work
• Opportunities to building close relationships with clients

Role

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that :

• Drives RBC’s high-performance culture
• Enables collective achievement of our strategic goals
• Generates sustainable shareholder returns and above market shareholder value

Job Skills

Additional Job Details

Address

ROYAL BANK PLAZA, 200 BAY ST : TORONTO

City

TORONTO

Country

Canada

37.5

Employment Type

Full time

Platform

Job Type

Regular

Pay Type

Posted Date

2024-10-01

Application Deadline

Note : Applications will be accepted until 11 : 59 PM on the day prior to the application deadline date above

I nclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Writing / Editing

IT Services and IT Consulting

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