Vice President, Consumer Marketing Pricing and Analytics

Intello Technologies Inc.; Montreal; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

A leading company is seeking a Vice President of Consumer Marketing Pricing & Analytics, responsible for guiding financial decision management and driving profitability across TELUS’s consumer products. This strategic role calls for a dynamic leader with significant experience and skills in analytics, pricing strategy, and business case development. You will lead initiatives that directly impact the company's financial success, ensuring decisions align with both customer objectives and company goals.

Benefits

Comprehensive total rewards package

Minimum 3 weeks of vacation

Flexible benefits plan

Generous pension and share purchase programs

Career growth opportunities

Qualifications

• Over 7 years of experience in senior leadership roles.
• Expertise in pricing analytics and margin optimization.
• Ability to influence across a complex organization.

Responsibilities

• Provide decision support for commercial teams.
• Develop pricing innovations leveraging data-driven insights.
• Conduct post-mortems for critical pricing changes.

Skills

Strategic Thinking

Financial Analysis

Change Management

Influence

Critical Thinking

People Leadership

Education

Bachelor's Degree or equivalent experience

Job description

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Vice President, Consumer Marketing Pricing and Analytics

Location:

Vancouver, BC, CA Calgary, AB, CA Montréal, QC, CA Toronto, ON, CA Edmonton, AB, CA

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

An exciting senior leadership opportunity awaits a strategic and innovative leader with the ability to shape a robust multi-product pricing strategy representing the breadth of TELUS’s expanding Consumer products.

The Vice President of Consumer Marketing Pricing & Analytics reports to the TELUS Consumer Solutions (TCS) Chief Marketing Officer. They will head a critical 'center of excellence' function supporting the broader TCS marketing team, guiding short and long-term financial decision management with a focus on driving enterprise value (NPV) while balancing customer nets, EBITDA, and other near-term financial commitments. He or she will lead strategic problem framing, identify alternatives, and create business cases to evaluate options and trade-offs. This role is crucial in innovating initiatives to improve profitability and optimizing initiatives against identified constraints and customer/financial objectives.

What you will do

• Provide decision support for the commercial teams through strategic problem framing, identification of alternatives, and evaluate options and trade-offs with innovate initiatives to improve profitability, as well as support for prioritizing and/or optimizing initiatives against identified constraints and customer/financial objectives
  • Scope includes support for promotions, programs and new product launches
  • Support for finance partners to integrate program implications into forecasts
• Develop pricing innovations leveraging data-driven insights to discover new value opportunities
• Conduct quarterly post-mortems for critical pricing changes, promotions, programs, and new product launches that evaluate customer and financial outcomes
• Perform in-mortem (near-term) performance evaluation for key pricing changes, promotions, programs and new product launches to assist commercial partners in deciding if they should modify, extend or end activities
• Develop and publish standardized performance metrics, decision criteria, and processes & tools, including CLVs and media mix/attribution models:
  
  • Across relevant segmentations including channel and product
  • Calculating and publishing per unit economics (ARPU/AMPU) for portfolio of products across Mobility & Home
• Responsible for media mix measurement model development and maintenance, as well as support for the optimization process that this model feeds

Key Accountabilities

• Commercial decision support framework, including performance metrics and business case methodology
• Performance measurement and optimization through pre-launch, in-market, and post-launch analysis
• Advanced analytic support to generate data-driven insights for select executive questions

Key Performance Indicators

• Executive team assessment of decision support provided, including:
  • Clear identification of trade-offs and alternatives to support informed decision-making
  • Flexible business cases that appropriately identify and model key value drivers enabling leaders to understand trade-offs from critical assumptions and design decisions
  • Balanced support between accuracy and timeliness
• Timely insights from in-mortems and post-mortems for executives and commercial partners
• Regular publishing of CLVs by relevant segments
• Development and maintenance of attribution capabilities (e.g., media mix model)
• Ability to address critical executive questions through deep dive analysis

What you bring

• Strategic Thinking & Vision: ability to align pricing strategy with broader goals & mapped against market dynamics, consumers & competitors
• Financial & Analytical Acumen: expertise in pricing analytics, elasticity modeling & margin optimization
• Change Management: evangelize new models and lead behavioural change across the organization and at all levels
• Influence through relationships: able to expertly influence, debate and navigate within a highly-complex matrix organization
• Critical Thinking: be able to see problems from multiple sides and apply a logical framework to evaluate risks and generate options for recommendation
• People Leadership: Ability to attract, recruit and build a high-performing team of top talent
• 7+ year’s experience in senior leadership roles
• Bachelor’s Degree or equivalent experience

Salary Range:

Performance Bonus or Sales Incentive Plan:

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.