User Acquisition Manager - Pluto TV

Paramount Pictures; Old Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a dynamic marketing team as a User Acquisition Manager, where you'll lead the charge in driving Monthly Active Users for Pluto TV Canada. This pivotal role involves strategizing and optimizing campaigns across Paid Search, Social, Display, and Connected TV platforms. You'll leverage your expertise in digital marketing to manage budgets effectively, analyze performance data, and collaborate with cross-functional teams. As part of a forward-thinking company, you'll have the opportunity to innovate and expand into new marketing channels, ensuring that Pluto TV continues to deliver engaging content to millions of viewers. If you're passionate about digital marketing and eager to make an impact, this is the perfect opportunity for you!

Qualifications

• 3+ years in user acquisition or digital marketing with proven campaign management.
• Proficiency in MMPs and analytics tools for campaign performance.

Responsibilities

• Develop and optimize user acquisition campaigns across various platforms.
• Manage campaign budgets and provide performance reports and insights.
• Analyze user acquisition data to inform strategies and budget allocations.

Skills

User Acquisition

Digital Marketing

Paid Search

Paid Social

Display Advertising

Mobile App Campaigns

Connected TV (CTV)

Data Analysis

Budget Management

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Mobile Measurement Partners (MMPs)

Analytics Tools

Job description

We are seeking a driven User Acquisition Manager to join our marketing team in Canada. This role is pivotal in driving Monthly Active Users (MAUs) for Pluto TV Canada through strategic management of paid media campaigns across various digital channels. The ideal candidate will have a strong background in digital marketing, with expertise in Paid Search, Paid Social, Display, Mobile App, and Connected TV (CTV) campaigns.

Come join our team!

Responsibilities

• Campaign Management: Develop, implement, and optimize user acquisition campaigns across Paid Search, Paid Social, Display, App, and CTV platforms to drive MAUs.
• Budgeting and Reporting: Manage campaign budgets effectively, ensuring optimal allocation of resources to improve business results. Provide regular performance reports and insights to collaborators. Forecast key performance metrics and maintain a pacing.
• Platform Expertise: Understand mar-tech data infrastructure and use Mobile Measurement Partners (MMPs) to track and analyze campaign performance. Expand into new marketing channels or onboard new marketing tools as necessary.
• Testing and Experimentation: Continuously test and refine strategies within existing or new platforms to enhance user acquisition efforts.
• Asset Management: Lead all aspects of the creation, organization, and deployment of marketing assets across all channels, ensuring uniformity with brand guidelines.
• Data Analysis: Analyze user acquisition data to inform budget allocations and campaign strategies. Optimize user acquisition channels based on cost-per-acquisition and ROAS metrics.
• Collaboration: Work cross-functionally with other members of the marketing team, including brand, content and programming, creative, finance, business intelligence, and ad sales.
• Invoice Management: Raise purchase orders for campaign spend and ensure vendors/partners are paid on time.

Basic Qualifications

• 3+ years of experience in user acquisition or digital marketing roles, with a proven track record of managing and optimizing campaigns across multiple marketing platforms.
• Proficiency in using MMPs (Kochava or Appsflyer) and analytics tools to measure and optimize campaign performance.
• Knowledge of the media and entertainment industry.

Additional Qualifications

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively in a hybrid work environment.
• Meticulous with strong organizational skills and the ability to manage various projects simultaneously.

Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. We believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer.