UM - Planner, Connections Planning

Mediabrands; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading global media agency is seeking a Media Planner to manage and present media plans while collaborating with clients and partners. This role emphasizes relationship-building and requires a proactive problem-solving approach. Candidates should possess excellent communication skills, relevant education, and experience in integrated media planning. The agency offers generous paid time off, a flexible hybrid work model, and a focus on personal development.

Benefits

Generous paid time off

Flexible hybrid work model

Focus on personal development

Qualifications

• Minimum one (1) year of experience in integrated media planning.
• Experience in an integrated advertising agency is an asset.
• Driven to develop and excel in a media career.

Responsibilities

• Prepare and present integrated media plans and analysis.
• Initiate and coordinate the media buying process.
• Oversee administration and maintenance of the media plan.

Skills

Client service oriented

Strong learning agility

Excellent written and verbal communication

Strong attention to detail

Proactive problem-solving

Education

Post-secondary education in advertising/marketing

Tools

Microsoft Office Suite

Media research tools (Clear Decisions, Vividata, Nielsen)

Media tools (Prisma)

Job description

Position Summary

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Prepare, write, and present integrated media plans, proposals, and analysis that satisfy client objectives and go beyond the brief.
• Maintain the media plan and regularly evaluate campaign performance.
• Prepare and present evaluations of media opportunities, trends, and issues of interest to clients.
• Build and maintain strong client and partner relationships by demonstrating responsibility, reliability, and resourcefulness.
• Initiate and coordinate the media buying process to deliver exceptional results.
• Oversee administration and maintenance of the media plan.
• Ensure accurate and timely client finance reports and budget control reports (BCRs).
• Manage client budgets to stay on track.
• Support the creation of campaign post reports.
• Source and evaluate proposals from media partners as required.
• Assist with document creation: presentations, visual summaries, schedules, and reports.
• Prepare media POVs/evaluations.
• Stay up-to-date with updates from major media partners.
• Proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Post-secondary education or equivalent professional experience; university/college degree in advertising/marketing preferred.
• Minimum one (1) year of experience in integrated media planning.
• Experience within an integrated advertising agency is an asset.
• Driven to develop and excel in a media career.
• Client service oriented.
• Strong learning agility and passion for continuous development.
• Proficient with media research tools (e.g., Clear Decisions, Vividata, Nielsen) and media tools (e.g., Prisma).
• Excellent written and verbal communication skills.
• Highly organized with strong attention to detail and accuracy.
• Ability to work well and multi-task.
• Ability to work collaboratively and independently.
• Proactive problem-solving approach.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).

UM is a global media agency committed to Futureproofing our clients’ businesses. We leverage analytics and real-time intelligence to maximize growth and activate the consumer journey. Our approach is rooted in diversity, equity, and belonging, driving better outcomes for brands. As the leading global media network in Mediabrands, UM operates in over 100 countries with more than 3,000 employees, serving clients like BMO, Sobeys, PokerStars, and others. UM is ranked the number one agency in Canada by RECMA and has received numerous awards for innovation and excellence.

What’s in it for you?

• Generous paid time off, including vacation and wellness days, with four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons.
• A flexible hybrid work model.
• Focus on personal development through training, including mental health and inclusion education.
• Opportunities to grow within a global network of agencies.
• Contribute to our company culture through employee groups like Black Employee Network, Girls on Fire, and others.

UM is an equal opportunity employer and committed to providing accommodations during the selection process. Please reach out if needed.