UM - Planner, Connections Planning

Mediabrands; Toronto; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A leading global media agency seeks a Media Planner to manage media planning through proposal preparation and performance analysis in Toronto. Ideal candidates will possess strong communication skills, experience in integrated media planning, and a passion for evolving within the media landscape. This role offers a flexible hybrid work model, generous paid time off, and opportunities for personal development.

Benefits

Generous paid time off (minimum of 37 days)

Flexible hybrid work model

Formal training opportunities including mental health training

Participate in community-based employee groups

Qualifications

• Minimum one year of experience in integrated media planning.
• Client service oriented with a strong desire to excel in a media career.
• Proficient with media research tools and excellent communication skills.

Responsibilities

• Prepare and present media plans, proposals, and analysis.
• Maintain media plans and evaluate campaign performance.
• Build and maintain strong client relationships.

Skills

Communication

Organizational skills

Problem solving

Education

University / College degree in advertising / marketing

Tools

Clear Decisions

Vividata

Neilson

Prisma

Microsoft Office Suite

Job description

The role of a Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
• Maintain the media plan and regularly evaluate the campaign performance.
• Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
• Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
• Initiate and coordinate the media buying process in order to deliver exceptional results.
• Oversee the administration and maintenance of the media plan.
• Responsible for accurate and timely client finance reports and budget control reports (BCRs).
• Ensure client budgets are managed and on track.
• Support the creation of campaign post reports.
• Source and evaluate proposals from media partners as required.
• Assist with document creation : presentations, visual summaries, schedules and reports.
• Prepare media POVs / evaluations.
• Remain up to date with latest updates from major media partners.
• Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

• Post-secondary education or equivalent professional experience - University / College degree in advertising / marketing preferred.
• Minimum one (1) year of experience in integrated media planning.
• Experience within an integrated advertising agency an asset.
• Driven desire to develop and excel in a media career.
• Client service oriented.
• Strong learning agility, with a passion for continuous development.
• Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work well and multi-task.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

UM is a global media agency committed to Futureproofing our clients’ businesses for the now and the next. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Our consultative approach and agile model, rooted in diversity, equity and belonging, drive better business outcomes for brands. As the leading global media network in Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of clients including the following in Canada : BMO, Sobeys, PokerStars, FanDuel, Johnson & Johnson, SkipTheDishes, Sony, Spotify and Hershey. UM is the number one agency in Canada, as ranked by RECMA, and the most awarded media agency at the Media Innovation Awards and CMA Awards for the past two years. For more information, please visit.

What's in it for you?

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

UM is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to .