Ultra Luxury Marketing Specialist

Cadillac / GM; Markham; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Cadillac is seeking an Ultra Luxury Marketing Specialist to lead the launch and marketing strategy for the CELESTIQ in Canada. This role will engage ultra-high net worth individuals, develop unique marketing plans, and coordinate exclusive events to enhance brand awareness and sales for this bespoke vehicle. The ideal candidate has experience in highly personalized customer service in the luxury automotive sector and demonstrates exceptional communication skills.

Benefits

Paid time off including vacation and holidays

Healthcare, dental, and vision benefits

Life insurance plans

Defined Contribution Pension plan

GM Vehicle Purchase Plan

Qualifications

• 3+ years in marketing or retail, particularly with ultra-luxury brands.
• Ability to engage ultra-high net worth audiences.
• Experience in executing high-end marketing strategies.

Responsibilities

• Support annual sales and marketing plan for CELESTIQ.
• Engage with ultra-high net worth prospects through events.
• Collaborate with dealerships to foster client relationships.

Skills

Customer focus

Communication

Professionalism

Results-driven

Education

Post Secondary Education

Job description

Description

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum. Cadillac is entering an exciting new era with the introduction of its hand-built, ultra luxury sedan, CELESTIQ. Each custom vehicle created, serves as an individualized client experience that is custom commissioned. The Ultra Luxury Marketing Specialist will play a key role in the Canadian go-to-market strategy for CELESTIQ. You will be the central point to launch and support the CELESTIQ in Canada, drive dealer engagement to identify potential clients, execute high-end experiences which ultimately drive vehicle sales. You have an understanding of the ultra-luxury vehicle market, with experience interacting with ultra-high net worth individuals. You understand the need for an exceptional, personalized, and refined customer experience and can execute plans that match this customer’s needs. You will interact and engage with ultra-high net worth individuals, drive education on the bespoke vehicle design experience, and connect them to Certified CELESTIQ dealers and the concierge team. RESPONSIBILITIES: Support the development and execution of the annual sales & marketing plan for CELESTIQ, including a Canadian GTM plan, monitoring and tracking progress Build knowledge of the ultra-high net worth audience and competitors. Become the brand ambassador for CELESTIQ in Canada with the ability to interact and educate prospects. Coordinate and execute event experiences that engage ultra-high net worth prospects, including interacting with them and connecting them with dealers and the concierge team. Collaborate with the US Concierge team, Cadillac Canada and Certified Canadian CELESTIQ dealers to identify, track and report on prospects. Work closely with automotive dealers and field organization to develop and execute an ultra-high net worth client engagement strategy and support product training. Support the development and execution of a marketing plan that targets ultra-high net worth clients, creating awareness of CELESTIQ, generating leads and drives sales, including experiences and events, dealer tours, paid media, email and web. Support the development of personalized communication strategies, including delivering surprise and delight opportunities. Support the development of a delivery and after-sales customer experience process, working closely with the delivering Dealer.

Additional DescriptionESSENTIAL QUALIFICATIONS/REQUIREMENTS Post Secondary Education Required 3 + years of marketing or retail experience with quantifiable success in relevant automotive sales and / or marketing roles for Ultra luxury brands Ability to engage and interact with ultra-high net worth audiences Drive for results and gets things done (High Capacity, High Quality Output, High Sense of Urgency); Customer focus – providing high levels of service and attention to detail expected from ultra-high net worth clients Professionalism – presence and confidence Ability to work cross functionally and across countries and time zones to stay in regular contact with multiple groups Superior communication and follow up skills Regular travel (within Canada and to the U.S.) and ability to occasionally work irregular hours for events and experiences Valid Driver’s License Benefits: The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others: Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave. Healthcare, dental and vision benefits including health care spending account and wellness incentive. Life insurance plans to cover you and your family. Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement. GM Vehicle Purchase Plan for you, your family, and friends. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Total Rewards | Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [e-mail] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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