Travel Media Manager

Engaged HR; Victoria; Hybrid; CAD 65,000 - 70,000; Full time

Job summary

Join a leading destination marketing organization as a Travel Media Manager to enhance Greater Victoria's profile. You'll engage with media and influencers, create compelling travel content, and help drive sustainable growth in the tourism industry. This role requires strategic creativity and exceptional writing skills to uncover and narrate the region's unique stories.

Qualifications

• 3+ years in public relations, travel media or social influencer roles.
• Strong understanding of travel influencers and media marketing.
• Ability to uncover compelling stories within the destination.

Responsibilities

• Lead efforts to position Greater Victoria as a top travel destination.
• Collaborate with journalists, influencers, and content creators.
• Create engaging itineraries and pitch story ideas.

Skills

Media Relationships

Social Media Marketing

Storytelling

Writing

Public Relations

Education

Degree or diploma in Communications, Public Relations, Marketing

Job description

About:

Destination Greater Victoria is a dynamic destination marketing organization looking to add to our talented team. With a membership of over 950 businesses, we offer a fast-paced, positive and results-oriented culture. We offer a unique opportunity to contribute to the tourism industry and work collaboratively with a variety of local businesses to drive year-round sustainable growth for Greater Victoria.

Summary of Travel Media Manager role:

Are you a storyteller at heart with a passion for travel and a knack for building authentic media relationships? As our Travel Media Manager, you’ll lead efforts to position Greater Victoria as a top travel destination by collaborating with journalists, influencers, and content creators across print, digital and social platforms. From crafting scroll-stopping itineraries to pitching irresistible story ideas, you’ll bring the region’s charm to life for audiences around the world. If you’re equal parts strategic and creative, love uncovering hidden gems, and know your way around both a press release and TikTok trend, we want you on our team!

This position is a hybrid role, with a requirement to work in-office at least three times per week, requiring the successful candidate to be located in the Greater Victoria region. It is a full-time 35/hrs a week role with a salary between $65,000-$70,000.

What you need to bring:

• Degree or diploma in Communications, Public Relations, Marketing or another closely related field or a combination of education and/or work experience is required.
• Minimum three years’ experience in a public relations, social influencer, or travel media role with an understanding of the strategic side of earned coverage.
• A strong understanding of media and social media marketing and travel influencers, what they need, how we can attract them to visit Greater Victoria, and how to ensure their in-market experience is top-notch.
• Established media/influencer contacts; relationships with key media outlets/social media channels.
• Ability to uncover great stories within the destination.
• Exceptional writing skills (excellence in spelling and grammar are essential in this role).
• Contributes to a culture of high performance, mutual support, and fosters collaboration across the organization.
• Pro-active, self-motivated and results oriented.
• Natural relationship builder; connector.

Application Information:

If Destination Greater Victoria sounds like a team you want to be part of, we want to hear from you! Please apply with your cover letter and resume.

For a full outline of the role, please see the complete job description. Applications will be accepted for this opportunity until the role has been filled.

DGV is committed to creating a diverse, multicultural environment and we welcome team members of all backgrounds and cultures including Inuit, Metis, Indigenous, status, non-status, and non-Indigenous. Employment preference will be given to persons of Indigenous ancestry (please self-identify) as per Section 41 of the BC Human Rights Code and in recognition that local indigenous knowledge is an asset. DGV's selection of employees is based on the criteria identified in the job description so that the best-qualified applicants are chosen.