Trade Marketing Specialist

Geappliances; Burlington; On-site; CAD 90,000 - 95,000; Full time

Job summary

GE Appliances Canada seeks a dynamic Trade Marketing Specialist to develop strategies, support retail partners, and drive consumer conversions. As part of a collaborative marketing team, you will engage with various stakeholders to enhance brand visibility and market presence, leveraging your expertise in digital marketing and trade programs.

Benefits

Competitive salary

Benefits and pension plan

Unique opportunities for growth

Qualifications

• Strong oral and written communication skills.
• Experience in consumer-facing digital experiences.
• Working knowledge of SEO, lead generation, and social media.

Responsibilities

• Develop and implement trade marketing strategies.
• Collaborate cross-functionally with sales, product, and marketing teams.
• Conduct ongoing market analysis and monitor industry trends.

Skills

Communication

Analytical skills

Project management

Digital marketing

SEO

Social Media Marketing

Education

Bachelor’s degree in digital marketing

Tools

Sales Force

Google

Meta

Microsoft Office Suite

Job description

MABE (MC Commercial Inc.) in partnership with GE Appliances is a global company that designs, produces and distributes major home appliances to more than 70 countries around the world across GE, GE Profile, Cafe and Monogram brands.

GE appliances answer real-life needs, define trends and simplify routines. Through ingenuity and innovation, our next generation features are solving real-life needs. With a forward-thinking tradition that spans over 100 years, today’s GE Appliances sync perfectly with your modern lifestyle.

Trade Marketing Specialist

The Position

We are seeking a dynamic Trade Marketer to join our marketing team at GE Appliances Canada. As the Trade Marketing Specialist, you will be responsible for arming our retail partners with the tools they need to succeed in selling our products across all brands. This role will be responsible for assisting in developing and implementing trade marketing strategies to drive consumer conversion at the point of sale & work with our retail partners to cultivate the share of voice for GE Appliances’ House of Brands.

In this role, you will act as leader, collaborator and executor of channel marketing initiatives. You will work cross-functionally with sales, product, and marketing teams to ensure alignment and execution of trade marketing initiatives.

Cross-Functional Collaboration :

• closely with the Sales and Marketing teams to coordinate information flow & ensure seamless execution of marketing initiatives. I.e. Example – Promotion execution, Product Launches, Marketing Campaigns.
• and execute digital marketing & in-store activities with key retail accounts.
• with the brand marketing teams to create compelling trade communications, including presentations, sell sheets, and training materials.
• with Demand Generation & Brand to create & manage Trade Communications.
• with the Training Team to participate in trade events, exhibitions, and workshops to showcase products and engage with key stakeholders.

Relationship Management :

• and maintain strong relationships with marketing contacts within each retail partner & act as liaison between the internal brand & retail marketing teams.
• exceptional support and resources to trade partners, serving as a trusted advisor and ‘brand ambassador’.

Market Analysis and Insights :

• with key accounts to conduct ongoing market analysis and monitor industry trends to identify opportunities for growth and differentiation within the trade channel.
• data-driven insights to optimize trade marketing strategies and tactics, maximizing ROI and impact.

Trade Program Development :

• with cross-functional teams to develop trade marketing strategies aligned with overall business objectives.
• with the marketing team to design and implement innovative trade programs, promotions, and incentives to drive product adoption and loyalty among trade partners.

Qualifications

• Bachelor’s degree (or) equivalent experience in digital marketing or related field.
• Strong oral and written communications skills.
• Experience building and managing consumer-facing digital experiences across all platforms and device types to achieve business results. i.e. Sales Force, Meta & Google
• Working knowledge of Search Engine Optimization, Lead Generation & Social Media Marketing.
• Ability to interact, communicate and collaborate with many different levels, both internal / external.
• Strong analytical and project management skills.
• A lifelong learner that is performance driven.
• Someone who recognizes our customers as our most important stakeholders.
• Someone who continuously takes initiative and embraces change.
• Previous retail experience is an asset.
• French proficiency is an asset.
• Ability to consistently produce results on time and within budget.
• Flexible and able to shift strategies and tactics when required.
• Proficiency in Microsoft Office Suite

In addition to a competitive salary, benefits, and pension plan, we offer unique opportunities to broaden your horizons.

MC Commercial Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). If applicants require accommodation for disability during the recruitment process, they are required to make their needs known in advance.

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Sales, and Business Development

Manufacturing

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