Trade Marketing Manager

Jayne Pierce Tourism; Edmonton; Hybrid; CAD 70,000 - 95,000; Full time

Job summary

A leading travel company is seeking a Trade Marketing Manager to shape B2B marketing strategies and trade partnerships in Edmonton. This position requires innovative campaign development, collaboration with travel agents, and driving impactful marketing initiatives to enhance the company's market presence.

Benefits

Career development opportunities

Work with a market-leading premium brand

Competitive salary and comprehensive benefits

Qualifications

• Background in partnership marketing or trade channel management.
• Strong understanding of distribution channels.
• Proven track record in B2B marketing within travel.

Responsibilities

• Manage key account marketing initiatives with partner travel agencies.
• Build and maintain strong relationships with trade press.
• Plan and execute multi-channel B2B marketing campaigns.

Skills

Analytical skills

Project management

Data-driven approach

Relationship management

Job description

Leading travel company seeks an experienced Trade Marketing Manager to drive B2B marketing strategy and trade partnerships. This is your chance to build something from scratch and make a real impact in the thriving travel industry.

As Trade Marketing Manager, you'll pioneer and develop comprehensive B2B marketing campaigns targeting travel trade audiences, establish travel agent partnerships, and build trade channel initiatives from the ground up. Shape and define trade press relationships, PR campaigns, and industry awards strategies, creating compelling multi-channel marketing content for both B2B and B2C travel audiences. Drive campaign innovation and optimize trade marketing ROI through data-driven insights. Lead cross-functional collaboration with trade partnerships, sales teams, and travel agents to build and deliver integrated marketing strategies that transform business growth and market presence.

Please Note: Due to high volumes of applications, only successful applicants will be contacted.

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• Career development within an established travel company
• Opportunity to work with a market-leading premium brand
• Competitive salary and comprehensive benefits package

Job requirements

• Background in partnership marketing or trade channel management
• Strong analytical skills and data-driven approach
• Excellent project management skills with ability to deliver
• Strong understanding of distribution channels
• Experience managing trade marketing campaigns and stakeholder relationships
• Proven track record in B2B marketing within travel

Job responsibilities

• Manage key account marketing initiatives with partner travel agencies
• Build and maintain strong relationships with trade press
• Create compelling content and assets that resonate with both B2B and B2C
• Plan and execute multi-channel B2B marketing campaigns