Tourism Coordinator - Meetings and Conventions [City of Fredericton]

CareerBeacon; Fredericton; On-site; CAD 45,000 - 75,000; Full time

Job summary

An established industry player is looking for a strategic sales professional to promote Fredericton as a premier tourism destination. This role involves developing marketing strategies, executing promotional activities, and collaborating with various stakeholders to enhance the city's visibility for meetings and conventions. The ideal candidate will possess strong communication skills, a results-oriented mindset, and the ability to manage multiple projects effectively. Join a vibrant team dedicated to enriching the tourism experience for residents and visitors alike, and make a meaningful impact in the community.

Benefits

Bi-weekly benefit spending allowance

Comprehensive benefits package

Opportunity to work in tourism

Qualifications

• University degree in relevant fields and 5 years of tourism industry experience.
• Strong knowledge of tourism marketing and customer service.

Responsibilities

• Develop and execute marketing strategies for Fredericton as a tourism destination.
• Manage client relationships and lead sales initiatives.

Skills

Communication Skills

Project Management

Problem-Solving

Sales and Marketing

Customer Service

Bilingual Communication

Time Management

Education

University Degree in Marketing, Business Administration, Arts or Tourism

Tools

CRM Software

Word Processing Software

Spreadsheet Software

Job description

Requirements:

• Graduation from University or post-secondary institution in marketing, business administration, arts or tourism and five years' experience in the tourism industry. An equivalent combination of relevant experience and academic training will also be considered;
• Experience in tourism-based sales and promotions and/or tourism-based customer service;
• Will possess extensive knowledge of the tourism industry, marketing, development, research, sales, public relations, literature production, and other principles involved in attracting visitors and groups to Fredericton.
• Experience in event planning and execution an asset; Supervisory experience.

Are you a results-driven sales professional with a passion for promoting destinations? We're seeking a strategic, detail-oriented individual to help position Fredericton as a top choice for meetings and conventions.

Reporting to the Manager of the Tourism Division, the successful applicant will play a pivotal role in positioning Fredericton as a premier tourism destination. They will use vibrant marketing strategies to promote, sell and develop the City of Fredericton's unique offerings and will work as part of a team of coordinators. This position will have a special focus on sales & marketing, meetings & conventions, literature development and production, seasonal promotions, attendance at sales shows and the development of partnerships. The successful applicant will work collaboratively with tourism industry stakeholders to encourage meetings & conferences for Fredericton. The ability to multi-task effectively and maintain keen attention to detail will be essential for success in this position.

If you're ready to turn ambition into action and make Fredericton shine, this is your chance!

What You'll Do:

• Destination marketing of Fredericton.
• Develop relationships with current clients and secure new accounts.
• Lead, plan and execute in-market initiatives including sales missions, client events and industry tradeshows.
• Plan and execute digital marketing activities.
• Respond, in a timely manner, to all Requests for Proposals.
• Develop annual business plan including strategies and action plan for RVF.
• Lead and collaborate with Rendez-Vous Fredericton (RVF) stakeholders to ensure effective communication.
• Other duties and roles, managing various programs or services of the department, may also be required. Work also involves identifying, coordinating and assisting with tourism initiatives. Maintain new and existing client/account information in CRM (IDSS) weekly.
• Manage assigned budget.
• The successful applicant will be required to exercise considerable independent judgment, initiative and creativity, and be able to deal effectively with the public and the tourism industry in a professional, courteous and tactful manner.
• Irregular hours, travel and overtime are required on occasion.
• Over time, the tasks and duties of tourism coordinators in the team may change within the destination marketing and product development mandate of the Tourism Division.
• Performing related duties as assigned.

What You Bring:

• Ability to communicate in both official languages is strongly desired;
• A thorough knowledge of modern office practices, procedures, methods and equipment;
• Proficient in word processing, spreadsheet and Customer Relationship Management computer applications.
• Strong organizational, project management, and problem-solving abilities.
• Detail and results oriented.
• Strong strategic thinker.
• Ability to effectively multi-task in a deadline-driven environment.
• Ability to manage multiple tasks, working independently and as part of a team.
• Time management skills are essential.
• Possess the ability to plan, coordinate, implement, and evaluate projects;
• Ability to interpret and analyze proposals and statistical reports and the ability to project a professional image.
• Problem solving ability - the skill to identify issues or problems and develop strategies and opportunities to resolve them.

Perks:

• Bi-weekly benefit spending allowance of $275.00 - $295.08.
• Comprehensive benefits package including Health, Dental and Pension plans.
• A chance to work within a vibrant tourism industry, enriching experiences for residents and visitors.

How to apply:

• Email your resume and cover letter to [e-mail] on or before May 5, 2025 at 4:30 p.m. AST.

The City of Fredericton is an equal opportunity employer.

Only those applicants selected for further consideration will be contacted.