Territory Sales Representative

Canadian Federation of Independent Business; Lethbridge; On-site; CAD 85,000 - 95,000; Full time

Benefits offered by this job

Employer-paid health benefits

RRSP matching program

Monthly expense allowance

Employee Assistance Program

Access to employee discount programs

Job summary

Canadian Federation of Independent Business (CFIB) is hiring a Territory Sales Representative for Lethbridge, AB. The role offers autonomy, a daytime schedule, and strong earning potential with uncapped commissions and monthly bonuses.

Base salary plus incentives enables top performers to exceed $135K+ annually, with a comprehensive benefits package and career growth opportunities. You will manage a local territory, meet business owners, and present CFIB solutions that deliver value and savings

Qualifications

• 1–3 years of sales or customer-facing experience.
• Strong communication and relationship-building skills.
• Motivated and able to work independently.
• Valid driver’s license and access to a vehicle.

Responsibilities

• Manage and grow an assigned sales territory in the Lethbridge area.
• Meet with small and medium-sized business owners to understand their needs.
• Present CFIB solutions delivering value, savings, and support while proactively generating leads through cold calling, referrals, walk-ins, and community networking.
• Build long term relationships with members.
• Follow a proven sales process with coaching and support.
• Participate in ongoing training with exposure to leadership development.

Skills

Sales experience

Strong communication

Independent work ethic

CRM familiarity

Tools

CRM tools

Job description

Territory Sales Representative – Lethbridge, AB

On-Target Earnings (OTE): $85,000–$95,000+ annually (base + uncapped commission + monthly bonuses), with top performers exceeding $135K+

Build a Career That Fits Your Life!

At CFIB, we believe strong results come from people who have the flexibility to succeed both professionally and personally. As Canada’s largest association dedicated solely to small and medium sized businesses, we offer a sales career that providesautonomy, stability, uncapped earning potential, and real work life balance, without evening or weekend selling requirements.

We are currently seeking a motivated and outgoingTerritory Sales Representativeto join our Alberta team.

Why Candidates Choose CFIB?

• Daytime, weekday schedule focused on local businesses
• Manage your own territory with a high level of independence
• Uncapped commissions with predictable earning potential
• No cold call evenings or retail hours
• Established brand with strong credibility among business owners
• Structured training and long-term career growth opportunities

What You Will Be Doing?

• Manage and grow an assigned sales territory in the Lethbridgearea
• Meet with small and medium-sized business owners to understand their needs
• Present CFIB solutions that deliver value, savings, and support while proactively generating leads through cold calling, referrals, walk-ins, and community networking
• Build long term relationships with members
• Follow a proven sales process with coaching and support
• Participate in ongoing training with exposure to leadership development

Who Succeeds in this Role?

• 1–3 years of experience in sales or a customer-facing role
• Strong communication skills and the ability to build trust quickly
• Motivated, goal-oriented and comfortable working independently
• Coachable mindset with interest in long term career growth
• Comfortable working in a field-based role
• Experience with CRM tools and digital platforms is considered an asset
• Valid driver’s license and access to a vehicle

What Will You Receive?

• You will earn total compensation of $85,000–$95,000 annually, including a competitive base salary, uncapped commission, and monthly performance bonuses, with top performers earning $135,000+
• Monthly expense allowance
• Employer-paid health benefits
• Employee Assistance Program
• RRSP matching program
• Access to employee discount programs
• Paid training, mentorship, and ongoing professional development

To know more about the position, we invite you to watch the following video:

A Day in the Life of a District Manager

About CFIB:

CFIB is Canada’s largest association of small and medium-sized businesses. We advocate on behalf of over 103,000 business owners across the country, providing them with resources, advice, and support to help them succeed.
Our culture values accountability, flexibility, collaboration, and continuous improvement. Many of our leaders began their careers in sales roles just like this one.

Accessibility

CFIB is committed to providing accommodations throughout the recruitment process and during employment.

CFIB may use artificial intelligence (AI) tools to support the screening and evaluation of applications. All applications are reviewed by a member of our Talent Acquisition team, and all hiring decisions are made by people.

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