Territory Sales Manager, West Canada

Natural Factors; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading company in the coffee industry is seeking a Territory Sales Manager in Calgary. This role involves strategic customer planning, sales management, and team leadership to drive profitable growth. The ideal candidate will have extensive experience in B2B sales and distributor management, along with strong analytical and presentation skills. Join a dynamic team that values diversity and offers competitive benefits.

Benefits

Competitive Medical, Vision, Dental Benefits

401K Package

Employee Assistance Program

Ability to be barista certified

Tuition Reimbursement

Performance Development Plans

Employee Discounts

Car Allowance

Free coffee, anytime!

Qualifications

• 5+ years of experience in selling B2B premium products.
• 3+ years of distributor experience in broker management.
• 2+ years of large account management experience.

Responsibilities

• Design & execute annual business plans and strategies.
• Identify key markets & sectors of focus.
• Manage national & key account sales.

Skills

Customer management

Solution selling

Presentation effectiveness

Planning

Cross Functional Effectiveness

Education

Bachelor’s degree in Business Management

Bachelor’s degree in Marketing

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Microsoft Outlook

Job description

About The Group

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.

Job Overview

At Lavazza North America, the Territory Sales Manager is responsible for implementing the strategic and tactical objectives of Lavazza Professional with customers & distributors. This position is responsible for the development and implementation of the strategies within designated business segments and customers in a defined geography to maximize profitable growth.

This individual must excel at strategic customer and distributor planning and tactical execution, as well as mentor lead a team of direct sales associates and/or contractors in order to ensure the flawless execution of a plan that will increase customer satisfaction and sales.

Location: Calgary, Canada

Job Responsibilities

• Design & Execution of Annual Business Plans and Strategies.
• Identify key markets & sectors of focus.
• National & Key Account sales management, on-boarding/acquisition & retention.
• Launches new products.
• RFP management.
• Promotional and merchandising programs.
• Customer specific needs and opportunities.
• Sr. level relationship development across all sectors.
• Drink & Equipment Growth.

Job Qualifications

• Bachelor’s degree preferably in Business Management, Marketing, or related field.
• At least 5+ years of experience in selling B2B premium products.
• At least 3+ years of distributor experience in broker management.
• At least 2+ years of large account management experience.
• At least 2 or more years of experience in marketing, analytics and/or research.
• CPG experience required.
• Food service or OCS office coffee services or vending experience, required.
• Strong computer skills in Microsoft office products; Excel, PowerPoint, Word, and Outlook.
• Knowledge of allocation and use of Trade Funds.
• Ability to product solution recommendations.
• Customer opportunity ranking and prioritization.
• Customer management and solution selling skills.
• Presentation effectiveness – ability to define business opportunities, gather appropriate data to support, organize information, write presentation and deliver to effectively influence key decision maker.
• Strong Planning skills – ability to organize and prioritize multiple projects and activities.
• Cross Functional Effectiveness – Understand cross functional implication of actions, coordinate major activities and initiatives, communicating issues and impacts.

Benefits/Perks

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Car Allowance
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.