Territory Manager - Saskatchewan

Canopy Growth; Saskatoon; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Extended health and dental coverage

Paid vacation

Employer-supported retirement savings

Car allowance

Job summary

Canopy Growth is seeking a Territory Manager to drive sales and community engagement across Saskatchewan. This remote role requires strong relationship-building, data-driven selling, and the ability to travel within the territory to optimize distribution and brand presence.

You will manage accounts, execute marketing activities, educate retailers, and maintain territory records, reporting to the Regional Sales Manager. A proven sales track record and comfort with CRM tools are essential.

Qualifications

• 5+ years of experience in Sales, Account Management, Category Management or Trade Marketing.
• Proven track record of meeting quotas and in-store KPI targets.
• Experience in beverage alcohol or adjacent CPГ sectors is a plus.
• Ability to work remotely within a defined territory and travel as needed.
• Strong data orientation and comfort with CRM systems.

Responsibilities

• Territory Management: oversee accounts within Saskatchewan and position Canopy Growth as the preferred partner.
• Brand Awareness & Engagement: build brand recognition and drive community engagement.
• Growth & Distribution: identify and execute new distribution opportunities to maximize market share.
• Marketing Execution: drive initiatives to build consumer loyalty and sales growth.
• Stakeholder Education: lead education sessions for partners and retail staff.
• Territory Administration: maintain accurate account records and data.

Skills

Sales

Account Management

Category Management

Trade Marketing

CRM systems

Data literacy

Job description

The Company

We are a leading global company committed to bettering lives through cannabis.

At Canopy Growth, quality, consistency and trust guide everything we grow, make and deliver. From cultivation to consumer, we take a long-term view, with the ambition to help set the standard for the industry.

Opportunity

The Territory Manager, Saskatchewan is responsible for managing sales and community engagement activities in their assigned territory. This is an exciting fast paced Sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manor, is data and category driven, and has the ability to engage and influence the community. This role will report to the Regional Sales Manager.

Responsibilities

Selling & Influencing

• Territory Management: Oversee all accounts within the assigned territory, establishing the company as the preferred partner for key customers.
• Brand Awareness & Engagement: Build brand recognition and drive community engagement across the assigned market.
• Growth & Distribution: Identify and execute new distribution opportunities to maximize profitable market share, volume, visibility, and service.
• Marketing Execution: Drive marketing initiatives to build consumer loyalty and accelerate sales growth.
• Stakeholder Education: Lead industry and brand education sessions for key partners and retail stakeholders.
• Territory Administration: Maintain accurate, up-to-date account records and administrative data.

Key Performance Indicators (KPIs)

Achieve growth and operational targets across key performance areas:

• Volume and market share growth
• In-store merchandising standards and product placement
• Distribution reach and product quality standards
• Route plan compliance and call frequency requirements

Relationship Management

• Strategic Partnerships: Build and maintain long-term account relationships that align with the annual operating plan.
• Retailer Collaboration: Develop strong working relationships with store managers and frontline staff across all assigned retail locations.
• Compliant Promotion: Identify unique promotional opportunities within relevant regulatory frameworks.

Planning & Self-Management

• Sales Execution & Strategy: Execute the annual territory plan in collaboration with the Provincial Sales Manager to define district targets and activities.
• Budget & Expense Management: Allocate and track promotional and consumer budgets effectively to maximize ROI while remaining within financial and merchandising guidelines.
• Pipeline Development: Generate new sales leads, event partnerships, and local sponsorship opportunities.
• Local Initiatives: Facilitate community engagement, retailer-led training, and compliant product sampling.
• Schedule Optimization: Autonomously manage daily operations, including weekly and monthly call planning.

Experience & Qualifications

• Sales Experience: 5+ years of experience in Sales, Account Management, Category Management, or Trade Marketing.
• Track Record: Proven success in meeting or exceeding sales quotas and in-store execution KPIs.
• Industry Background: Experience in beverage alcohol or adjacent CPG sectors is considered an asset; previous Brand Manager experience is a plus.
• Territory & Remote Execution: Demonstrated ability to work independently in a remote field sales capacity.
• Customer-Centric Approach: Ability to translate consumer insights into actionable sales strategies.
• Data & Tech Literacy: Tech-savvy with comfortable navigating data-driven environments and CRM systems.
• Media Relations: Experience conducting local media interviews or serving as a brand spokesperson is an asset.
• Logistics & Travel Requirements: Clean driver's abstract and a willingness to travel within the territory.

Other Details

This is a full time remote position based out of Saskatoon, SK

• Benefits - extended health and dental coverage, paid vacation and participation in our employer-supported retirement savings program.
• Salary - $75,000 - $85,000 + car allowance

We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.

Recruitment Process: All applications for this role are reviewed manually; no AI-based screening or ranking tools are used.