Territory Manager – Coaldale

Ab Ag; Coaldale; On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Company Truck & Fuel Card

Base Pay & Commission Structure

Laptop and Cell Phone

Full Benefits

Job summary

Alberta AG Centre is seeking a Territory Manager to drive sales and manage a defined Alberta territory. The role emphasizes strong customer relationships, field demonstrations, and collaboration with marketing to grow presence in the agricultural sector.

Expect up to 75% travel, core hours Mon-Fri 8am-5pm with some weekend travel. Base pay plus commission, company truck, fuel card, laptop, and full benefits are provided.

Qualifications

• Diploma or equivalent in Business, Marketing or Agriculture is required.
• 5+ years sales experience in capital goods or related field is preferred.
• Capital goods sales via third-party distribution is an asset.
• Excellent negotiation and interpersonal skills are essential.
• Experience with Iron HQ is an asset.

Responsibilities

• Monitor and achieve retail sales targets within the territory.
• Develop and execute a territory management plan and submit forecasts by customer.
• Propose finance solutions and prepare periodic sales reports.
• Deliver field demonstrations and forecast annual sales with budgeting input.
• Attend farm tradeshows and promotional activities; collaborate with marketing.
• Ensure after-sales support meets customer needs and maintain safety compliance.

Skills

Sales experience

Negotiation

Territory management

B2B / B2C

Interpersonal skills

Education

Diploma in Business/Marketing/Agriculture

Tools

Iron HQ

Job description

Full-time, Mon-Fri 8am-5pm w/ 1-hour unpaid lunch.
Some weekend travelling required

Travel

Up to 75%

Role Overview

The Territory Manager drives targeted sales and inventory goals to support profitable company growth. This role focuses on delivering exceptional service that enhances the customer sales experience and expands Alberta AG Centre's presence in the agricultural industry. The Territory Manager develops and maintains strong customer relationships, leveraging internal resources to ensure satisfaction, retention, and business growth.

Core Responsibilities

Sales & Territory Management

• Monitor and achieve retail sales targets
• Develop, monitor, and execute a territory management plan, including timely and accurate submission of retail forecasts by customer in Iron HQ, aligned with overall Alberta AG Centre strategies
• Successfully determine and proactively communicate the best finance solution(s) for customers
• Prepare periodic sales reports that include customers visits, quotes, demonstrations, etc.

Product & Market Expertise

• Continuously strengthen product and marketplace knowledge through training to improve sales results
• Deliver highly effective field demonstrations that showcase the products we sell
• Assist in forecasting annual sales and budgeting for future years' sales for assigned territory
• Attend, lead, and assist with farm tradeshows, expert camps, and other Alberta AG Centre promotional activities such as customer events and clinics
• Collaborate with the Marketing team to capture high-quality photo and video content for promotional use
• Collaborate with other employees/departments to ensure quality after-sales support meets customers’ needs effectively

Professional Standards & Teamwork

• Adhere to established company values, practices, policies, and procedures at all times
• Follow and support compliance with all applicable safety rules, laws, regulations, and standards
• Demonstrate regular and punctual attendance at the assigned work location
• Be an effective team member by participating in company team-building events

Competencies & Qualifications

• Diploma or equivalent experienced in Business, Marketing, Agriculture, or related field required
• 5+ years’ sales experience at capital goods dealership level or experience in sales, marketing or distribution development capacity with capital goods manufacturer would be considered an asset
• Capital goods sales through 3rd party distribution channel background
• Excellent negotiation skills with experience in B2C and B2B situations considered an asset
• Experience in Iron HQ considered an asset
• Highly proven interpersonal skills
• Must be able to meet deadlines and handle a high-volume workload in a fast-paced environment with strong attention to detail

We Provide

Company Truck & Fuel Card

Base Pay & Commission Structure

Laptop and Cell Phone

Full Benefits

Join the Team

Why Work for Alberta AG Centre?
At Alberta AG Centre, we believe great people build great dealerships. If you're looking for meaningful work, real growth, and a team that feels like community, you'll find it here.

• Built on Grassroots Values.
  As a locally owned dealership, we're grounded in Alberta's agricultural communities. Our decisions are made close to home, and your work directly supports the farmers, families, and producers who keep our province growing. When you're here, you're part of a team that's deeply invested in the people and communities we serve.
• Grow With Us.
  We believe in investing in our people. Through hands-on training, mentorship, and practical support, we're committed to helping you build a career - not just fill a role.
• Work Hard. Live Well.
  Agriculture is demanding, but balance matters. We offer consistent hours, competitive compensation, and benefits designed to support you both on the job and at home.

Who We Are
Alberta AG Centre is a full-line CLAAS dealership with locations in Coaldale, Dunmore. High River, Lougheed, Olds, and Stettler, Alberta. We offer the entire North American lineup of CLAAS agriculture equipment along with other great product lines to meet the demands of the Alberta agriculture industry. Each of our stores features a full stock of parts, a knowledgeable sales team, and competent factory-trained technicians.