Technical Sales Representative - Laval

East Penn Canada: Backup Power Division; Montreal (administrative region); On-site; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Company vehicle or allowance

Health & dental benefits

Health Spending Account

Paid sick days

Profit sharing

Tuition reimbursement

Sales training

Battery discounts

Job summary

East Penn Canada, a leader in back-up power solutions, is seeking a dynamic Sales Representative to grow our presence in Quebec and Atlantic Canada. You will identify opportunities, present our backup power solutions, and manage key accounts, delivering white-glove service and building long‑term relationships.

The role emphasizes telecom, data centers, utilities and industrial DC power networks, with up to 20% travel and 2–3 days per week at the Laval office.

Qualifications

• Bachelor’s degree or diploma in Business, Marketing, or a related field an asset.
• 7+ years of progressive B2B sales experience, with a strong preference for candidates with established networks in telecom, data centers, utilities, or industrial DC power.
• Demonstrated success in business development and relationship management.
• Strong communication and presentation skills, with the ability to effectively address client concerns and negotiate mutually beneficial solutions.
• Proficiency in MS Word, Excel, PowerPoint, and CRM tools (Salesforce experience a major asset)
• Knowledge of mission critical battery applications and specifications is an asset.
• Proven organizational skills, with the ability to manage multiple accounts and priorities effectively.

Responsibilities

• Identify, prospect, and develop new business opportunities with a focus on telecom, cable broadband, data center, petrochemical, and renewable energy market segments.
• Present East Penn Canada products and services with an emphasis on aligning solutions to customers’ back‑up power needs.
• Partner with Sales Management to establish clear territory goals and develop customer target lists, drawing from industry networks, trade publications, and digital channels.
• Build and maintain strong relationships with existing clients, acting as a trusted advisor to ensure a high level of customer satisfaction and loyalty.
• Manage a robust pipeline through use of CRM tools, keeping detailed records of client interactions and sales progress.
• Collaborate with the Back‑up Power sales team to service major accounts in the territory, ensuring high standards of customer service.
• Serve as a liaison between customers and internal teams, facilitating product delivery, installation/setup, and support to ensure seamless service.
• Educate customers on sales programs, new products and services promoting East Penn Canada as a reliable, industry‑leading partner.

Skills

B2B sales

Business development

Relationship management

Communication

Negotiation

Education

Bachelor’s degree or diploma in Business/Marketing

Tools

Salesforce

Job description

When you join East Penn Canada, you represent a leading battery solutions provider serving essential industries across Canada. Our sales team supports customers across transportation, motive power, backup power, and consumer markets, creating ongoing demand and long‑term account relationships. We support our sales professionals with strong products, meaningful partnerships, and the structure needed to drive consistent and sustainable sales success.

“What Powers You” matters. Here’s how we support our sales teams:

• Competitive base pay with commission plans paid bi‑weekly
• Company vehicles or car allowances, including gas cards, so you can focus on growing your business without worrying about expenses
• Results‑based rewards with annual merit increases, profit sharing, and a deferred profit‑sharing program to support long‑term financial goals
• 100% employer‑paid health and dental benefits, plus insurance coverage, a Health Spending Account, and paid sick days to support your health and well‑being
• Career growth opportunities, with many roles across our four divisions filled through internal promotions
• Industry‑leading training and development, including in‑house product and sales training, as well as tuition reimbursement to support continued growth
• Employee discounts on batteries, plus access to exclusive deals on popular brands

East Penn Canada is a leader in back‑up power solutions for critical industries. We’re looking for a dynamic Sales Representative to join our Back‑up Power team with a focus on growing our presence across Eastern Canada. This is an excellent opportunity for a motivated salesperson with a strong network and proven business development skills to drive impact in a high‑demand industry.

The Sales Representative – Back‑up Power is responsible for driving new sales and revenue growth within Quebec and Atlantic Canada by proactively developing and maintaining relationships with key industry contacts. This role is ideal for a sales professional with experience in industries such as telecom, cable, data center, petrochemical or utility systems. The ideal candidate is highly skilled at uncovering new business opportunities across multiple channels as well as nurturing existing relationships by providing white glove service.

Duties & Responsibilities

• Identify, prospect, and develop new business opportunities with a focus on telecom, cable broadband, data center, petrochemical, and renewable energy market segments
• Present East Penn Canada products and services with an emphasis on aligning solutions to customers’ back‑up power needs.
• Partner with Sales Management to establish clear territory goals and develop customer target lists, drawing from industry networks, trade publications, and digital channels.
• Build and maintain strong relationships with existing clients, acting as a trusted advisor to ensure a high level of customer satisfaction and loyalty.
• Manage a robust pipeline through use of CRM tools, keeping detailed records of client interactions and sales progress.
• Collaborate with the Back‑up Power sales team to service major accounts in the territory, ensuring high standards of customer service.
• Serve as a liaison between customers and internal teams, facilitating product delivery, installation/setup, and support to ensure seamless service.
• Educate customers on sales programs, new products and services promoting East Penn Canada as a reliable, industry‑leading partner.

Experience, Skills & Competencies

• Bachelor’s degree or diploma in Business, Marketing, or a related field an asset.
• 7+ years of progressive B2B sales experience, with a strong preference for candidates with established networks in telecom, data centers, utilities, or industrial DC power.
• Demonstrated success in business development and relationship management.
• Strong communication and presentation skills, with the ability to effectively address client concerns and negotiate mutually beneficial solutions.
• Proficiency in MS Word, Excel, PowerPoint, and CRM tools (Salesforce experience a major asset)
• Knowledge of mission critical battery applications and specifications is an asset.
• Proven organizational skills, with the ability to manage multiple accounts and priorities effectively.

Other Considerations

• Valid Class 5 driver’s license with clean driver’s abstract required.
• Ability to participate in occasional travel within territory and for overnight trips (approximately 20% travel requirement)
• The incumbent will be required to attend the East Penn office in Laval 2-3 days per week (approximately 50% of the work week)
• Successful completion of background checks, including criminal and professional reference checks, is a requirement for hire.

Join a team within the battery industry that values your contributions and invests in your long‑term success.

Applicants must be legally eligible to work in Canada to be considered.

Accessibility And Inclusion

East Penn Canada is an equal opportunity employer committed to diversity, inclusion, and accessibility. We welcome applicants from all backgrounds and will provide reasonable accommodations for candidates with disabilities, upon request.