Team Lead - Content

Vancouver Airport Authority; British Columbia; On-site; CAD 73,000 - 97,000; Full time

Job summary

A leading airport authority in British Columbia is seeking a Team Lead - Content to develop strategies for digital communications. This role involves overseeing content on social media and the corporate website, ensuring alignment with brand values and regulations. The ideal candidate should have over 5 years of experience in digital marketing and a relevant bachelor's degree. Join us to help elevate our airport's communication strategy in a dynamic environment.

Benefits

Generous vacation days

Extensive health benefits

Retirement savings matching

Wellness programs

Qualifications

• 5+ years of experience in social media marketing and content creation.
• Expert level in concept creation and planning digital marketing initiatives.
• Advanced technical skills in web platforms and digital applications.

Responsibilities

• Develop and lead YVR's social media strategy.
• Manage content on the corporate website ensuring compliance.
• Oversee digital analytics and support crisis communication efforts.

Skills

Social media marketing

Content creation

Crisis response

Digital analytics

Education

Bachelor’s degree in Journalism or related field

Tools

Google Analytics

Google AdWords

Job description

YVR is a place of connection, bringing together people, places and cargo while ensuring a safe and efficient experience for everyone. We have an exciting opportunity for a Team Lead - Content.

Position overview

Reporting to the Manager, Digital Communications and Design, the Team Lead - Content will develop and oversee strategy, management and execution for content on all digital channels including social media, the corporate website, and other owned content platforms. As a leader for the online voice of the airport, you will play a key role in protecting and elevating YVR’s brand and reputation, ensuring our owned communications are clear, compelling, and aligned with organizational values.

Key responsibilities include:

• Develop and lead YVR’s social media strategy and digital engagement
• Drive content generation through a centralized planned source and linking content to strategic outcomes including commercial revenue opportunities, key partners and issues management.
• Work with Marketing & Communications, Commercial Services, and Air Service Development teams to design and implement specific social and digital campaigns in partnership with airlines and commercial partners
• Manage content on the corporate website; this includes ensuring the website is compliant with all federal and provincial accessibility and Official Languages requirements
• Oversee digital analytics and reporting, and use data to inform and adapt strategies and tactics, as well as to evaluate whether programs are meeting their goals
• Support creation of content on internal digital platforms and partner with Manager, Internal Communications to support strategic direction and editorial planning
• Inform Crisis Communications Plan on social response to crises, train team on appropriate social response techniques, and support crisis response efforts

Key qualifications include:

• At least five years’ experience in social media marketing, content creation and implementation, supplemented by a bachelor’s degree in Journalism, Public Relations, Communications, Digital Media or a related field, and specific training in Google Analytics, Google AdWords, and crisis response; or an equivalent combination of training and experience
• Advanced technical skills in web platforms, digital channel applications, and relevant software
• Expert level experience in social media with proven expertise in concept creation, planning development, delivery, and analysis of digital marketing and communications initiatives

Although not required, French language skills are an asset as we are committed to providing bilingual services to our visitors and passengers. This helps us meet federal language obligations while ensuring a welcoming experience. Candidates who do not speak French are still strongly encouraged to apply.

This position is open to both Vancouver Airport Authority employees and external candidates. Previous job performance will be taken into consideration for all internal candidates that apply for this position.

As part of our recruitment process, short-listed candidates may be required to participate in an assessment process.

Salary Range : $73,738 to $96,377 per annum, based on 37.5-hour work week. This is individually tailored to reflect your unique experience, qualifications, and internal equity.

At YVR, your work experience goes beyond the paycheck. We support your personal and professional development, well-being, and a thriving work culture with generous vacation days, extensive health benefits, retirement savings matching, wellness programs, community engagement, commuting support, and continuous learning opportunities. Learn more at https://careers.yvr.ca/benefits.

Who We Are

YVR is more than just an airport. We connect our beautiful province and all it has to offer to the world. We are all leaders and trailblazers for change and innovation, so no matter the department or team you’re a part of, the work you do matters.

At YVR, we are flexible in everything we do. We will work together to find ways to deliver customer excellence that helps us all thrive.

Whatever your background and wherever you’re from, you belong at YVR. If you have any questions about accessibility or require any assistance applying, please reach out at [e-mail].