Talent Brand Specialist (Contract)

Arrow Manufacturing Group; Guelph; On-site; CAD 59,000 - 71,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

RRSP Match Program

Life and travel insurance

Profit Sharing

Employee Discount Program

Fitness membership discount

Tuition reimbursement

Job summary

Arrow Off Road in Guelph, Ontario, is seeking a Talent Brand Specialist to evolve our talent brand strategy across Canada and the United States. You will partner with executives, recruiters, and hiring teams to translate talent needs into compelling attraction strategies.

You will champion Arrow’s employer brand, manage content across multiple formats and channels, and optimize recruitment tools and campaigns while supporting events and onboarding programs.

Qualifications

• Post-secondary education in business/marketing or HR preferred.
• 2+ years of experience in talent acquisition, employer branding, marketing, or communications preferred.
• Strong storytelling and ability to translate culture into messaging.
• Understanding of how candidates discover and engage with employers across channels.
• Curiosity, analytics mindset, and ability to use data to optimize attraction efforts.
• Collaborative with cross-functional teams in a dynamic environment.
• Manufacturing exposure is an asset.

Responsibilities

• Champion Arrow’s employer brand across North America.
• Create and manage compelling talent attraction content across multiple formats (graphics, video, animation).
• Maintain and optimize a multimedia content calendar across LinkedIn, Instagram, and YouTube.
• Lead continuous improvement of attraction and recruitment tools, templates, and processes.
• Manage the UKG hiring requisition and posting process.
• Leverage recruitment technology to track engagement and optimize campaigns.
• Develop and support attraction initiatives such as virtual and on-site hiring events.
• Organize and participate in career fairs and events.
• Monitor hiring trends and market intelligence across Canada and the U.S.
• Track and report on KPI’s to measure effectiveness.
• Manage vendor partnerships and related contracts.
• Collaborate on cross-functional projects to elevate Talent Acquisition.
• Support weekly and monthly KPI’s.

Skills

Storytelling

Content creation

Social media

Collaboration

Analytics

Communication

Education

Post-secondary education in business/marketing

2+ years experience in talent acquisition/branding

Tools

UKG

Job description

Arrow Off Road Guelph
151 Arrow Rd
Guelph, ON N1K, CAN

Description

Company Introduction:

Arrow Machine and FabricationGroup is an engineering-focused solution provider of machined castings, fabrications, and assemblies.

We serve OEM customers in the rail, material handling, mining, defense, heavy truck, agriculture, power systems, construction, nuclear, engineered products, architectural, and forestry industries.

We have access to the broadest range of metalwork solutions in the world through our elite group of companies. Arrow focuses on providing innovative design, quality craftsmanship, and exceptional customer service.

**This is an18-month contractposition

Wage Range: $58,600 up to $70,800 annually

Position Summary:

The Talent Brand Specialist will support and evolve the Arrow talent brand strategy across Canada and the United States. Working in close partnership with the Executive Team and Hiring Managers, this role sits at the intersection of talent attraction, culture storytelling, and brand recognition—where strategy meets results. A trusted strategic partner to the business, bringing insight into internal priorities and external market trends, supporting leaders in making informed, forward-looking talent decisions. Partnering closely with recruiters and hiring teams across all functions, translating unique talent needs into compelling, creative attraction strategies. This role plays a critical part in attracting top talent to the Arrow Team.

Primary Responsibilities:

• Champion Arrow’s employer brand across North America
• Create and manage compelling talent attraction content across multiple formats (graphics, video, animation), overseeing the full content lifecycle from concept to deployment
• Maintain and optimize a multimedia content calendar across key channels, including LinkedIn, Instagram, and YouTube
• Lead continuous improvement of attraction and recruitment tools, templates, and processes (job descriptions, posting practices, interview and screening materials)
• Manage the UKG hiring requisition and posting process
• Leverage recruitment technology to track engagement, optimize campaigns, and improve candidate reach
• Develop and support attraction initiatives such as virtual and on-site hiring events and pre-start onboarding strategies
• Organize and participate in career fairs and events such as Skills Ontario
• Monitor hiring trends and market intelligence across Canada and the U.S
• Track and report on key metrics to measure the effectiveness of Arrow brand and attraction campaigns
• Manage vendor partnerships and related contracts supporting the talent brand portfolio
• Collaborate on cross-functional projects that elevate the Talent Acquisition function and provide ad hoc recruitment support as needed
• Support weekly and monthly KPI’s

Shared Service Generalist Responsibilities with the support of the VP People & Culture:

• Assist with planning and coordinating employee events and maintaining communication boards.
• Support the Progressive Discipline Process.
• Payroll, vacations, leaves of absence support and tracking.
• Conduct the onboarding process – orientation and associated personnel records for all new hires.
• Submit all IT onboarding and offboarding tickets.
• Support the monitoring and tracking of the attendance policy.
• Responsible for all team member files and confidential information.
• Responsible for all team member benefits and workers’ compensation systems.
• Perform other duties as assigned to support departmental and organizational objectives.
• Performs other duties as necessary in support of the Company’s overall goals.
• Complies with requirements as outlined in the company handbook and OHSA.
• Follows and complies with all Operational Procedures and policies as outlined in the Employee Handbook, Quality and Environment programs (ISO 14001, ISO 9001) certifications)

Education, Knowledge, Skills, and Abilities:

• Post-secondary education required in a related field such as business marketing, human resources, or technology.
• 2+ years of experience in talent acquisition, employer branding, marketing, or communications
• Strong storytelling skills, with the ability to translate culture, values, and purpose into compelling talent messaging and campaigns
• Understanding of how candidates discover and engage with employers across channels such as social media, events, career sites, referrals, and early-career programs
• Curiosity and analytical thinking, with interest or experience in using data, social insights, and metrics to optimize attraction efforts
• Strong collaboration and communication skills, with experience partnering across teams in a dynamic, matrixed environment
• Manufacturing exposure is an asset
• Detail-oriented, organized, and growth-minded, with enthusiasm for learning, improving processes, and contributing to a strong employer reputation

Physical Demands:

• Ability to work in a fast-paced environment while wearing required personal protective equipment (PPE).
• Ability to work in a manufacturing environment, which may involve standing or walking for extended periods, exposure to loud noise, and working in various temperature conditions.
• Occasional lifting or moving of materials or equipment up to 25 lbs.
• The role is primarily based in a manufacturing facility, with regular interaction with the operations team and management teams.
• Occasional travel to hiring events, site visits, meetings, and other business-related activities.

What We Offer – Your Benefits Package

At Arrow, we’re proud to offer a benefits package that supports your health, finances, and future.

• Health, dental, and vision coverage from day one!
• Virtual healthcare with Lumino Health
• Employee and Family Assistance Program (Homewood Health)
• Fitness membership discount
• Work boots and prescription safety glasses program
• Automatic Enrollment in Company-Paid Deferred Profit Sharing
• RRSP Match Program
• Life and travel insurance for you and your family
• Profit Sharing
• Employee Discount Program

Time Off & Culture

• Three weeks vacation days to start
• Regular company events and team activities
• Supportive, inclusive workplace culture
• Tuition reimbursement for job-related education and training

Arrow is committed to diversity and inclusion. We provide accommodations throughout the recruitment process in line with the Human Rights Code and Accessibility for Ontarians with Disabilities Act.

Candidates, please note that we do not use AI for application screening.