Talent Brand Manager

GitLab; Canada; Remote; CAD 90,000 - 130,000; Full time

Job summary

GitLab is seeking a Talent Brand Manager to shape how current and prospective team members understand what it means to work here. You’ll bring GitLab’s employer value proposition to life through storytelling, recruitment marketing, candidate education, and experiences that connect our external reputation to our internal culture.

You’ll partner across GitLab to turn talent brand strategy into campaigns and content throughout the candidate journey.

Qualifications

• Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field.
• Experience translating a brand or employer value proposition into content, campaigns, or audience experiences.
• Strong storytelling, writing, editing, and editorial judgment across multiple channels.
• Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines.
• Comfort using performance data, audience insights, feedback, and market research to improve outcomes.
• Experience influencing across functions and working with senior stakeholders, subject matter experts, creative partners, or vendors.
• Ability to manage ambiguity, prioritize competing work, and move from strategy to detailed execution in an asynchronous environment.
• A commitment to inclusive, transparent storytelling, alignment with GitLab’s values and remote working practices, and applicable work authorization.

Responsibilities

• Translate GitLab’s employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging.
• Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels.
• Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab.
• Partner with Talent Acquisition to create targeted content and campaigns that support hiring priorities, pipeline generation, and conversion.
• Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process.
• Use content, channel, candidate feedback, and funnel metrics to improve performance and communicate impact.
• Collaborate across GitLab to ensure content is accurate, inclusive, culturally relevant, and aligned with our voice.
• Manage projects and external partners while improving talent brand processes, systems, reporting, and operations through iteration and thoughtful use of technology and artificial intelligence tools.

Skills

Talent branding

Content strategy

Storytelling

Campaign planning

Data-driven decisions

Stakeholder management

Communication

Remote collaboration

Inclusive storytelling

Tools

AI tools

Job description

Remote; Remote, Canada; Remote, United States

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our valuesand continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.

* Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

An overview of this role

At GitLab, we’re looking for a Talent Brand Manager to shape how current and prospective team members understand what it means to work here. You’ll bring GitLab’s employer value proposition to life through storytelling, recruitment marketing, candidate education, and experiences that connect our external reputation to our internal culture. You’ll partner across GitLab to turn talent brand strategy into campaigns and content throughout the candidate journey.

This role is a strong fit for a brand, recruitment marketing, employer brand, or content professional who can move between strategy and execution. You’ll use editorial judgment, data, and cross-functional collaboration to create clear, inclusive, and authentic candidate experiences.

What You’ll Do

• Translate GitLab’s employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging.
• Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels.
• Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab.
• Partner with Talent Acquisition to create targeted content and campaigns that support hiring priorities, pipeline generation, and conversion.
• Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process.
• Use content, channel, candidate feedback, and funnel metrics to improve performance and communicate impact.
• Collaborate across GitLab to ensure content is accurate, inclusive, culturally relevant, and aligned with our voice.
• Manage projects and external partners while improving talent brand processes, systems, reporting, and operations through iteration and thoughtful use of technology and artificial intelligence tools.

What You’ll Bring

• Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field.
• Experience translating a brand or employer value proposition into content, campaigns, or audience experiences.
• Strong storytelling, writing, editing, and editorial judgment across multiple channels.
• Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines.
• Comfort using performance data, audience insights, feedback, and market research to improve outcomes.
• Experience influencing across functions and working with senior stakeholders, subject matter experts, creative partners, or vendors.
• Ability to manage ambiguity, prioritize competing work, and move from strategy to detailed execution in an asynchronous environment.
• A commitment to inclusive, transparent storytelling, alignment with GitLab’s values and remote working practices, and applicable work authorization.

About the team

The GitLab Talent Brand team helps candidates understand what it means to work here through marketing, storytelling, partnerships, candidate education, and recruiter enablement. We evolve GitLab’s employer narrative, strengthen regional presence, improve talent content and platforms, support targeted attraction, and use data to understand our impact on candidate engagement and hiring outcomes.

The base salary range for this role’s listed level is currently for residents of theUnited States only. This range is intended to reflect the role's base salary rate in locations throughout the US.Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data,and geographic location.The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See alsoGitLab’s EEO Policy andEEO is the Law . If you have a disability or special need that requiresaccommodation , please let us know during therecruiting process .