SVP, Media Strategy & Planning

Klick; Toronto; On-site; CAD 150,000 - 200,000; Full time

Job summary

Klick Health is seeking a Senior Vice President, Media, to lead media strategies for healthcare clients, leveraging over 15 years of expertise in pharmaceutical marketing. This pivotal role encompasses innovative media planning and compliance within a collaborative, high-energy environment, dedicated to transformative engagement strategies.

Benefits

Competitive compensation

Access to cutting-edge technology

Ongoing professional development

Work-life balance

Inclusive culture

Qualifications

• 15+ years of experience in media strategy and planning.
• Expertise in pharmaceutical marketing and data compliance.
• Strong understanding of DTC and HCP media strategies.

Responsibilities

• Lead media strategy and oversee planning and activation.
• Drive business growth through innovative media solutions.
• Ensure compliance with pharmaceutical regulations in media targeting.

Skills

Media strategy

Team leadership

Client-facing skills

Data-driven decision-making

Pharmaceutical marketing

Innovation in media engagement

Attribution modeling

Job description

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About Klick Health

Klick Health is the world's largest independent, full-service marketing and commercialization agency for life sciences. We partner with pharmaceutical, biotech, and healthcare companies to develop transformative marketing strategies that drive meaningful engagement with both healthcare professionals (HCPs) and patients. At Klick, we foster a culture of innovation, collaboration, and strategic excellence, ensuring that we remain at the forefront of media and technology in the healthcare space.

Position Overview

We are seeking a Senior Vice President, Media to lead one of our media strategy and planning teams, overseeing integrated media solutions for our healthcare clients. This role requires deep expertise in the pharmaceutical marketing landscape , including regulatory considerations, privacy compliance, and the complexities of both direct-to-consumer (DTC) and healthcare professional (HCP) media planning and activation . As a senior leader, you will be responsible for shaping and driving strategic media approaches, leveraging data-driven insights, and ensuring seamless execution across all media channels. You will also be an integral partner in business growth, thought leadership, and cross-functional collaboration across Klick Health.

Key Responsibilities

• Develop and execute innovative, data-driven media strategies tailored for both HCP and DTC audiences, ensuring alignment with client objectives, market trends, and industry best practices.
• Oversee media planning, activation, and optimization across digital, programmatic, social, search, traditional, and emerging media channels.
• Guide omnichannel media integration, ensuring seamless collaboration with creative, analytics, and technology teams.
• Ensure all media strategies comply with pharmaceutical industry regulations, including HIPAA, NAI, and other data privacy laws affecting media targeting and measurement.
• Serve as a trusted senior strategic advisor for clients, providing thought leadership in pharmaceutical media strategy, audience engagement, and channel selection.
• Lead new business efforts, developing compelling media strategies and presenting to potential clients.
• Identify growth opportunities within existing accounts by optimizing media strategies and introducing innovative solutions.
• Work closely with account teams to align media strategies with overall brand and marketing goals.
• Partner with analytics teams to apply data-driven insights in media strategy development, optimizing audience segmentation, targeting, and media performance.
• Understand media attribution models, measurement frameworks, and KPIs to assess campaign effectiveness and refine strategies accordingly.
• Maintain a working knowledge of data management platforms (DMPs), customer data platforms (CDPs), and first-party data activation strategies.
• Build, lead, and mentor a high-performing media strategy and planning team, fostering a culture of excellence, innovation, and collaboration.
• Drive professional development within the media organization, ensuring continuous learning and upskilling in emerging media trends, adtech, and compliance considerations.
• Encourage cross-functional collaboration with creative, medical, analytics, and development teams to deliver integrated, insight-driven campaigns.

Key Qualifications

• 15+ years of experience in media strategy, planning, and activation, with significant experience in pharmaceutical, biotech, or healthcare marketing.
• Expertise in both DTC and HCP media planning, including traditional and digital media, programmatic, social, search, endemic, and non-endemic placements.
• Strong understanding of pharmaceutical industry regulations, including HIPAA, patient privacy, data compliance, and the evolving regulatory landscape impacting media targeting and analytics.
• Familiarity with pharmaceutical audience data providers (e.g., Crossix, Swoop, IQVIA, Medscape, Doximity, etc.) and how to leverage them in media planning.
• Demonstrated ability to lead and develop high-performing teams, fostering a culture of continuous learning and innovation.
• Strong client-facing skills, with experience advising brand teams, legal / regulatory partners, and senior executives on media strategy.
• Experience driving business growth, leading media strategy in new business pitches, RFPs, and organic client expansion opportunities.
• A passion for innovation, staying ahead of emerging trends in AI-driven media, adtech, and personalized media engagement.
• Strong understanding of media analytics, measurement frameworks, and attribution modeling, ensuring data-driven decision-making.
• Familiarity with performance media KPIs, including awareness, engagement, script lift, and Rx conversion metrics.
• Ability to translate complex media performance data into actionable recommendations for client presentations and internal strategy discussions.
• Working knowledge of data management platforms (DMPs), customer data platforms (CDPs), and audience segmentation tools.

Why Join Klick Health?

• At Klick Health, you’ll be part of an award-winning, forward-thinking team that is redefining the way pharmaceutical brands connect with HCPs and patients. We offer :
• A collaborative, high-energy work environment where your contributions make a tangible impact.
• Access to cutting-edge technology, data, and analytics tools that drive industry-leading innovation.
• Competitive compensation, growth opportunities, and ongoing professional development.
• A people-first culture that champions work-life balance, career growth, and inclusion.