Strategy Director - Automotive & Digital Retail Growth

Vml-Canada-; Toronto; Hybrid; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, part of WPP, seeks a Strategy Director to lead integrated strategic planning for Tier 1–3 automotive client portfolios. The role guides strategies from brand storytelling to retail activation, across digital and in-dealership environments.

You will partner with creative, digital, media, and technology leaders to create seamless journeys and translate data into high-impact campaigns. The position supports hybrid work in a Canada-based team with national and regional scope.

Qualifications

• 8-12+ years of strategic planning experience within an agency or brand strategy setting.
• Direct experience leading automotive accounts across Tier 1 to Tier 3 campaigns.
• Extensive experience designing 360 integrated campaigns spanning TV/OOH, digital, social, CRM, and retail environments.

Responsibilities

• Lead end-to-end strategic planning for Tier 1–3 automotive client portfolio.
• Translate data and market insights into actionable strategic frameworks and campaigns.
• Assemble and chair client presentations that map brand concepts to commercial outcomes.
• Mentor junior strategists and build retail data analysis capability.

Skills

Strategic leadership

Automotive account leadership

Integrated campaign planning

Dashboard/analytics literacy

Tools

J.D. Power

Cox Automotive

Kantar

GWI

Google Analytics

Job description

VML, part of WPP, seeks a Strategy Director to lead integrated strategic planning for Tier 1–3 automotive client portfolios. The role guides strategies from brand storytelling to retail activation, across digital and in-dealership environments.

You will partner with creative, digital, media, and technology leaders to create seamless journeys and translate data into high-impact campaigns. The position supports hybrid work in a Canada-based team with national and regional scope.