Head of Social Strategy & Growth

twentysix; Toronto; Hybrid; CAD 125,000 - 194,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML Canada (a WPP company) is seeking a Director of Social Strategy to shape the future of how brands connect with people. You will lead social strategies, campaigns, and real-time activations for a diverse portfolio of enterprise brands, reporting to the Chief Strategy Officer.

You will define the overarching social vision, guide cross-functional teams, and mentor a high-performing group. The role offers a hybrid work model with a focus on building social capability and client impact.

Qualifications

• 8+ years of experience in social marketing or strategy.
• Demonstrated experience leading, coaching, and developing direct reports.
• Deep expertise in social platforms, audience behaviours, and digital culture.
• Excellent communication and presentation skills across diverse stakeholder settings.
• Proven ability to collaborate across departments, disciplines, and organisational levels.

Responsibilities

• Define and champion the overarching social vision, strategies, and playbooks for a diverse roster of enterprise brands.
• Lead the translation of social listening, cultural trends, and community behaviours into actionable insights that guide strategic brand decisions.
• Collaborate across creative, strategy, data, and media teams to ensure social initiatives drive measurable business outcomes.
• Architect and oversee high-impact campaigns — from influencer partnerships and UGC to real-time cultural activations.
• Mentor and grow a high-performing team, fostering a culture of continuous learning and development.
• Act as a trusted advisor to senior clients, influencing their approach to social and communicating complex strategies with clarity and confidence.
• Drive agency growth by proactively identifying new business opportunities and positioning VML's social capabilities in the market.

Skills

Social strategy

Leadership

Communication

Collaboration

Strategy

Job description

VML Canada (a WPP company) is seeking a Director of Social Strategy to shape the future of how brands connect with people. You will lead social strategies, campaigns, and real-time activations for a diverse portfolio of enterprise brands, reporting to the Chief Strategy Officer.

You will define the overarching social vision, guide cross-functional teams, and mentor a high-performing group. The role offers a hybrid work model with a focus on building social capability and client impact.