Strategy Director - 1 year contract

Publicis Canada; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a passionate strategic planner to drive impactful marketing solutions for a leading Canadian Telco brand. In this high-visibility role, you will connect with clients and inspire creative teams to craft brilliant campaigns that resonate with audiences. Your expertise in strategic planning and cultural insights will be pivotal in navigating complex marketing landscapes. Join a dynamic team where your contributions will shape the future of brand storytelling and make a significant impact in a fast-paced environment. If you thrive on challenges and love the craft of strategy, this opportunity is perfect for you.

Qualifications

• 6-8 years of strategic planning experience in modern marketing.
• Proven track record of transformational marketing work.
• Excellent communication and collaboration skills.

Responsibilities

• Identify business problems that creative ideas can solve.
• Lead strategic thinking on integrated campaigns.
• Inspire creatives and elevate creative work.

Skills

Strategic Planning

Creative Thinking

Client Relationship Management

Communication Skills

Cultural Insight Analysis

Presentation Skills

Education

Bachelor's Degree in Marketing or Related Field

Job description

Company Description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

Do you like a challenge? A big challenge? Do you want to work on an iconic Canadian Telco brand? Do you want your work to be seen by millions of people? And to make a demonstrable impact on a genuine global leader? To be part of a team of passionate creative thinkers, makers, doers who roll up their sleeves and use creativity to solve big business problems? And can you do all of that in a fast paced, high-energy environment in a category where we’re creating brilliant ideas at lightning speed?

That’s a good start.

Are you an experienced planner who helps clients understand and solve the challenges they face? Can you see beyond the data to the real human truth that lies beyond? Can you take a complex problem and help find a simple, elegant solution? Can you inspire a creative team with original thinking and work with them to get to creative greatness? And present all of that to clients in a way that excites and compels them to action?

Do you really, really love the craft of strategy?

If the answer is yes, then you could be doing the following:

Responsibilities

• Work closely with clients and senior agency leaders to identify the business problems that powerful creative ideas can help solve.
• Have a deep understanding of our clients’ audiences and unlock the insights that will help us connect with them.
• Have a clear, considered and well researched understanding of culture, category and customer trends and shared with colleagues, clients and partners.
• Lead the strategic thinking on integrated campaigns.
• Craft the brilliant briefs that drive great work.
• Inspire creatives and excite clients with thinking that solves real problems.
• Be a trusted partner to creatives teams and help elevate our creative work.
• Ensure that our creative work ladders back to strategy and works across large complex digital ecosystems.
• Be able to command attention and hold a room with brilliant presentation skills.
• Plan and facilitate ideation sessions with clients and internal teams.
• Play a key role in annual planning and development of client marketing programs.
• Help clients, creatives, teams and partners to stay on top of cultural, competitive and consumer trends.
• Continuously help evolve the strategic product and skillsets at Publicis.

Qualifications

The Director role is an inspirational leader, connecting the team to Publicis’ overall strategic processes to drive powerful brand building and best-in-class creative. This is a high visibility role, which requires outstanding collaboration, communication and influencing skills.

• 6 - 8 years of strategic planning experience with a proven track record of transformational, modern marketing work that has grown clients’ business.
• Strong reputation for relationships with creative and account leaders and/or teams; is a creative thinker, passionate about ideas.
• Able to excite and inspire creatives and clients alike.
• Demonstrable ability to work at pace on large and complex assignments.
• A mix of brand and performance marketing experience
• Strong knowledge of social platforms and how best to use them to engage audiences.
• Can design and help facilitate large workshop activities to engage the client team in a creative problem-solving process.
• Excellent verbal and written communication skills
• As passionate about the world outside our walls as you are within them.

Please note this is a contract position (approximately 12-14 months).

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.