Strategist, Shopping & Marketplace (Remote Canada)

Directive Consulting, Inc.; Canada; Hybrid; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability and life insurance

Unlimited PTO

401(k) with company match

Annual company-wide retreat

Job summary

Directive Consulting, Inc. is seeking a Strategist, Shopping & Marketplace to own the strategy and performance of Shopping Ads and paid search/social for both DTC and B2B customer generation.

You will lead multiple client engagements, direct Specialist execution, and contribute to scalable methodologies across our Commerce practice. The role requires 4+ years in paid media with Shopping/feeds experience, fluency in Feedonomics/GoDataFeed and Amazon platforms, and strong client-facing

Qualifications

• 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience
• Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central
• Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
• Experience with B2B clients or high-SKU catalog environments
• Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors
• Strong written and verbal communication, including comfort presenting to C-suite buyers
• Comfort working inside a consultative sales motion and contributing to audit and proposal work

Responsibilities

• Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors
• Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews
• Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)
• Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage
• Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns
• Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization
• Build full-funnel paid search and paid social strategies across Google, Microsoft, Meta, LinkedIn, and TikTok that drive both DTC revenue and B2B account acquisition, with budget allocation tied to margin and customer lifetime value rather than platform ROAS alone
• Design audience and targeting architecture for B2B buyers, including CRM and first-party list activation, customer match, account-based audiences, and lookalike strategy that separates new customer acquisition from existing account reorders
• Direct creative strategy and testing roadmaps with Specialists and the design team, using product catalog ads, dynamic creative, and video to move buyers from discovery to purchase or quote request
• Own measurement and attribution across channels, connecting platform data to ecommerce and CRM outcomes (orders, quote requests, pipeline, new accounts) so clients can see true incremental impact beyond last-click reporting
• Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions
• Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift)
• Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss
• Diagnose, don't sell. Discovery is consultative.
• Document repeatable frameworks from client engagements
• Contribute to audit deliverables, sales enablement, and internal training
• Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS

Skills

Paid media management

Shopping/feeds experience

B2B advertising

Client communication

Strategic thinking

Tools

Feedonomics

GoDataFeed

Productsup

Channable

Amazon Seller Central

Amazon Vendor Central

Job description

Directive Consulting, Inc. is seeking a Strategist, Shopping & Marketplace to own the strategy and performance of Shopping Ads and paid search/social for both DTC and B2B customer generation.

You will lead multiple client engagements, direct Specialist execution, and contribute to scalable methodologies across our Commerce practice. The role requires 4+ years in paid media with Shopping/feeds experience, fluency in Feedonomics/GoDataFeed and Amazon platforms, and strong client-facing