Marketplace & Shopping Strategist — Remote (Canada)

Directive; Montreal; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

401(k) with company match

Annual bonus

Job summary

Directive Consulting is seeking a Strategist for Shopping & Marketplace to own strategy and performance of Shopping Ads and paid search/social for DTC and B2B customers. You will lead Shopping and paid search campaigns, translate performance into business impact, and guide client conversations with senior leadership.

You will manage cross-channel campaigns across Google, Microsoft, Meta, LinkedIn, and TikTok, design target architectures, and drive end-to-end measurement.

Qualifications

• 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience.
• Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central.
• Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Experience with B2B clients or high-SKU catalog environments.
• Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors.
• Strong written and verbal communication, including comfort presenting to C-suite buyers.
• Comfort working inside a consultative sales motion and contributing to audit and proposal work.

Responsibilities

• Lead Shopping and Paid Search & Social strategy and execution for mid-market and enterprise B2B manufacturers and distributors.
• Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews.
• Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales).
• Own how feeds and Shopping campaigns work for B2B catalogs.
• Direct feed strategy in Feedonomics or GoDataFeed, taxonomy, enrichment, mapping, architecture.
• Build Shopping and Performance Max campaigns scoped to B2B buyer behavior.
• Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization.
• Own client outcomes on Google, Microsoft, Meta, TikTok, and beyond.
• Build full-funnel paid search and paid social strategies across platforms with margin-based budgeting.
• Design audience targeting architecture including CRM activation, account-based audiences, and lookalike strategies.
• Direct creative strategy and testing roadmaps with Designers.
• Own measurement and attribution across channels connecting to ecommerce and CRM outcomes.
• You are the senior point of contact on assigned accounts.
• Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions.
• Build reporting that connects channel performance to revenue outcomes.
• Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss.
• Diagnose, don\u2019t sell. Discovery is consultative.
• Document repeatable frameworks and contribute to audits and training.

Skills

Paid media strategy

Client communication

Strategic thinking

Consulting mindset

Tools

Feedonomics

GoDataFeed

Productsup

Channable

Amazon Seller Central

Amazon Vendor Central

Job description

Directive Consulting is seeking a Strategist for Shopping & Marketplace to own strategy and performance of Shopping Ads and paid search/social for DTC and B2B customers. You will lead Shopping and paid search campaigns, translate performance into business impact, and guide client conversations with senior leadership.

You will manage cross-channel campaigns across Google, Microsoft, Meta, LinkedIn, and TikTok, design target architectures, and drive end-to-end measurement.