Strategic Social Media & PR Marketing Coordinator

Aramark; Canada; Hybrid; CAD 23,000 - 32,000; Full time

Job summary

Aramark is seeking a Field Marketing Coordinator II to drive social media and public relations strategy, boosting brand awareness across campus and local communities. You will coordinate with the Marketing Manager to ensure consistency in voice, develop engaging content, and attract inbound traffic to the company website and social platforms.

The role requires strong writing, detail-orientation, and the ability to translate industry topics into human, relatable messages for diverse audiences

Qualifications

• Bachelor’s degree required in journalism, advertising, communications, marketing or English.
• Public relations, marketing, sales, community management experience a plus; strong social media knowledge.
• Strong organizational and collaborative skills.
• Solid understanding of search engine operations (SEO).
• Ability to balance multiple projects, meet deadlines, and maintain a positive attitude.
• Leadership potential to guide other departments when needed.
• Knowledge of technology and social media applications; quick to learn new tools.
• Effective communication and ability to understand directions.
• Understanding safety rules and Aramark regulations.
• Proficiency in Microsoft Office.
• Attention to detail and strong organizational skills.
• Flexible availability.
• Knowledge of Adobe Acrobat and other graphic design programs.
• Minimum 2 years of work experience.

Responsibilities

• Develop and implement the social media and public relations strategy, coordinating with the sales and marketing team across campus.
• Handle social media campaigns, editorial content, community outreach, promotions, and local publication relationships.
• Lead presence on Instagram, Facebook, Twitter, and blogs; seed content across platforms.
• Engage with audiences in social spaces and respond to questions.
• Run blogger outreach and build a brand ambassador network.
• Measure campaign impact; analyze and report on efficiency of campaigns.

Skills

Public relations

Marketing

Sales

Community Management

Social media

Strong organizational skills

Collaborative skills

Technology and social media tools

Education

Bachelor’s Degree in journalism, advertising, communications, marketing or English

Tools

Microsoft Office

Adobe Acrobat

Job description

Aramark is seeking a Field Marketing Coordinator II to drive social media and public relations strategy, boosting brand awareness across campus and local communities. You will coordinate with the Marketing Manager to ensure consistency in voice, develop engaging content, and attract inbound traffic to the company website and social platforms.

The role requires strong writing, detail-orientation, and the ability to translate industry topics into human, relatable messages for diverse audiences