Senior Strategic Relationship Marketing Manager

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

This is currently a HYBRID position, requiring 3 days per week in our Toronto office.

What is the Marketing Team responsible for?

Our Marketing organization is a key partner in our distribution efforts, working alongside our sales and strategic account teams to best align our capabilities with client needs.

What are the ongoing responsibilities of a Strategic Relationship Marketing Manager?

We seek a Strategic Relationship Marketing Manager responsible for developing and executing the Canadian wealth marketing strategy. Our ideal candidate is a proactive and autonomous professional with a proven track record in developing and executing comprehensive marketing strategies, possessing strong collaboration skills to effectively partner with distribution teams and key client firms to ensure alignment and strategic goal achievement. Additionally, they must have a data-driven mindset to continually evaluate and improve marketing initiatives.

Developing and executing a strategic marketing plan

• Partner closely with the [insert title] to create and execute a comprehensive marketing strategy for Franklin Templeton’s Canadian wealth business, that is consistent with the priorities across strategic account and sales leadership.
• Support the implementation of this strategy via defined engagement, including: content development, email campaigns, digital assets, web personalization, multi-media, events, sponsorships, digital advertising and social media.

A focus on collaboration and relationship management

• Establish and maintain close relationships across our partner firms’ marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns.
• Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization (particularly client marketing, integrated marketing, marketing operations, creative services, social media and compliance) to ensure effective coordination of marketing efforts.

Support of expanded availability

• Proactively identify challenges or gaps in marketing plans and create innovative solutions to address them, ensuring the team remains agile and responsive to the evolving needs of the business and its partners.

Campaign and Content Development and Execution

• Employ a data-driven approach for all marketing campaigns and share actionable insights with our sales partners.
• Identify opportunities to grow the business through marketing-led initiatives that engage a target audience through lead nurturing.

What ideal qualifications, skills and experience would help someone to be successful?

• Bachelor’s degree or equivalent experience
• 12 - 15 years’ experience in the financial services industry, preferably in sales or marketing
• Advanced knowledge of equity, fixed income and alternative asset classes, investment vehicles (mutual funds, ETFs, separately managed accounts, separate accounts) and retail and institutional distribution channels
• Strong communication and storytelling skills
• Proven ability to compellingly align product, service and value-add solutions with advisors’ needs
• Knowledge of Canadian financial planning strategies
• Bilingualism (English and French) is an asset

Experience our welcoming culture and reach your professional and personal potential!

Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered.

Highlights of our benefits include:

• Flexible medical, dental and vision insurance
• Corporate Pension Plan
• Employee Stock Investment Program
• Purchase company funds with no sales charge
• Competitive vacation package that includes three annual personal days
• Company paid short-term and long-term Disability Insurance
• Education assistance

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com . In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.