Strategic Marketing & Recruitment Lead, Engineering

University of Saskatchewan; Saskatoon; On-site; CAD 69,000 - 108,000; Full time

Job summary

University of Saskatchewan is seeking a Communications and Marketing Specialist for the College of Engineering to drive marketing and recruitment for graduate programs and elevate the college’s initiatives through compelling storytelling and integrated campaigns.

The role collaborates with the dean, college leadership, and central relations to shape strategy, develop content, and measure impact across local, national, and international audiences.

Qualifications

• A bachelor’s degree in communications, marketing or a related field; a graduate degree is an asset.
• Minimum five years’ experience in communications or marketing with progression in level of responsibility, including developing and implementing strategic communications plans.
• Experience with university communications support, processes, and technology is an asset.
• Advanced knowledge of communication principles.
• Strong writing skills for diverse audiences across multiple platforms.
• Demonstrated client service orientation and ability to work independently to meet deadlines.

Responsibilities

• Partners with the dean and college leadership to shape strategic communications and marketing priorities.
• Leads development, implementation, and evaluation of marketing and recruitment plans for graduate programs.
• Elevates the profile of college initiatives through branding, storytelling, and campaigns.
• Develops compelling content across written, video, digital, and print media.
• Leads marketing projects including digital advertising, email, social media, publications, and events.
• Ensures messaging is on-brand across college and university channels.
• Establishes KPIs for graduate recruitment and monitors effectiveness.

Skills

Strategic communications

Marketing planning

Content development

Storytelling

Digital advertising

Stakeholder management

Writing

Project management

Data analysis

Education

Bachelor’s degree in communications/marketing or related field

Graduate degree is an asset

Job description

University of Saskatchewan is seeking a Communications and Marketing Specialist for the College of Engineering to drive marketing and recruitment for graduate programs and elevate the college’s initiatives through compelling storytelling and integrated campaigns.

The role collaborates with the dean, college leadership, and central relations to shape strategy, develop content, and measure impact across local, national, and international audiences.