Strategic Marketing Lead

Mount Royal University Career Services; Calgary; Hybrid; CAD 76,000 - 97,000; Full time

Job summary

Mount Royal University is seeking a Strategic Marketing Lead to enhance its reputation and secure increased affinity within the institution. The successful candidate will lead a team and work closely with various stakeholders to develop comprehensive marketing strategies. This full-time position offers a competitive salary and a hybrid work environment.

Benefits

Paid vacation

Winter holiday closure

Free access to recreation centre

Learning and development opportunities

Health and dental benefits

Qualifications

• 5 - 8 years of related experience, including marketing client relationship management.
• Experience in post-secondary or non-profit organizations is an asset.
• Experience supervising staff, either directly or indirectly.

Responsibilities

• Lead a team to create demand for ancillary and revenue-generating areas.
• Develop and implement marketing and communications plans for institutional clients.
• Supervise marketing projects and tasks while ensuring they are on time and budget.

Skills

Project Management

Strategic Planning

Client Relationship Management

Education

Degree in Marketing, Business, Public Relations or Communications

Job description

Job Title

Strategic Marketing Lead

Job Type

Replacement Term

Union

MRSA

Position Classification

SPB08 Public Relation Assistant VIII

Salary Grade

$76,640.00 - $96,963.00

FT or PT

Full-time

Hybrid Work

This position is eligible

Position End Date (if applicable)

8/29/2025

Location

MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)

About This Position

About the Department of Marketing and Communications

Marketing and Communications integrates expertise, efforts and experience to help Mount Royal University meet its institutional goals. Marketing and Communications also collaborates with resources on and off campus to provide the best possible support to foster Mount Royal’s reputation and image as a premier Canadian undergraduate institution. This is accomplished by developing and implementing strategies to support the advancement of Mount Royal’s institutional priorities, assisting with increasing the institution's profile and reputation, and acting as an integral resource within the campus community. This team of creative professionals provides service excellence by focusing on partnership, mutual goals, adapting to evolving need, and telling Mount Royal’s story.

About The Role

Let’s get to the point. If strategic marketing is your passion we’d like to meet you.

The Strategic Marketing Lead is a senior member of a team of professionals who advance the goals of Mount Royal University through centralized and coordinated marketing and communications (MarCom). The successful candidate will lead a small team and roll up their sleeves to primarily help create demand for the ancillary and revenue generating areas of MRU.

Reporting to the Director of Marketing, the successful candidate will play a critical role in driving the institution’s success in several high priority areas of the Strategic Plan.

The Strategic Marketing Lead continually seeks new opportunities to enhance Mount Royal’s reputation and secure increased affinity for the institution. This position works closely with internal stakeholders (deans, directors, chairs, managers, other departments, students, committees and co-workers) and external contacts (suppliers and partner organizations).

The Strategic Marketing Lead provides strategic marketing advice, including identifying opportunities, analyzing challenges and seeking creative solutions. The incumbent develops and implements marketing and communications plans, ensuring projects are on time and on budget.

Along with having a detailed knowledge of the institution’s Strategic Plan and the needs of clients, the Strategic Marketing Lead will be relied upon to have experience with a wide range of advertising tools, knowledge of marketing and brand best practices, trends and developments. This skill and knowledge is used to transform creative concepts into high-quality digital campaigns, websites, and traditional collateral materials.

This position is a full -time, one-year, parental leave replacement term.

Responsibilities

• Provide institutional client support and advancement
• Being the first point of contact with clients who have a broad institutional scope
• Conducting Strategic Planning
• Developing and implementing marketing and communications plans and campaigns for clients
• Specific tasks will vary by project and may include: idea generation and brainstorming, project coordination, research, providing constructive feedback on draft copy or design, and collaboration or consensus-building within teams.
• Supervision of a minimum of three full-time direct reports, casual or interim staff
• Support needs of other client areas, with input from the institutional perspective
• Work with other Strategists and Communications Officers to achieve broadly-supported activities, such as campaigns, events and institutional celebrations
• Share relevant marketing and brand best practices, trends and developments, including offering opportunities for marketing training to MRU staff and faculty
  
  

Qualifications

• Degree or Applied Degree in Marketing, Business, Public Relations or Communications
• Project Management certification is an asset
• 5 - 8 years of related experience, including experience:
• Working in a marketing client relationship and project management role
• Working in complex workplaces with many key stakeholders
• Collaborating on multiple projects, with diverse stakeholders and within tight time-frames
• Experience working in post-secondary, or other non-profit or public organization would be an asset
• Experience overseeing the work of others, through direct or indirect supervision is also considered an asset
  
  

Salary: $76,640 -$ 96,963 per annum

Closing Date: June 19, 2025

A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).

We encourage all qualified applicants to apply, however, Canadian citizens, permanent residents and others currently legally authorized to work in Canada will be given priority. Please note only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page.

If you require accommodation to participate in the recruitment process, please notify [e-mail] and we will work together on your accommodation request.

About MRU

Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. A student-focused undergraduate university built on teaching excellence, Mount Royal University is known for our top-calibre programs, high-quality teaching and learning experience, robust delivery of liberal education, scholarly teaching, experiential learning and undergraduate research. MRU serves approximately 15,782 students, including 11,752 full-time and 4,030 part-time learners. MRU offers 13 bachelor's degrees encompassing 37 majors across faculties such as Arts, Business, Communications, Health, Community & Education, and Science & Technology. MRU also boasts one of Canada's elite Aviation Accreditation Board International (AABI) accredited programs. With over 74% of its student body drawn from the local area, Mount Royal University primarily serves Calgary and its surrounding region. MRU is a diverse yet close community with over 1,800 employees. Mount Royal provides employees the support they need to lead and advance institutional goals. Learn more about MRU's Academic Plan and Strategic Plan.

What We Offer

Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions. At MRU, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.

Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. MRU offers a competitive total compensation package including learning/training paid by employer, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre. Positions over six months may also be eligible for health and dental benefits, pension, health and personal spending accounts, and disability benefits.

Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, fitness classes, climbing, aquatics, sports, tournaments and certifications for students, employees and the public.