Strategic Communications Specialist

York Regional Police; New Brunswick; Hybrid; CAD 112,000 - 118,000; Full time

Job summary

York Regional Police is seeking a Strategic Communications Specialist to develop and coordinate high‑quality communications for internal and external audiences. This role leads public relations, marketing, and social media management, driving campaigns and messages for senior leadership at events and press conferences.

The position requires a three‑year college diploma or university degree in journalism, communications, marketing, mass media, or related field, plus 3 years in a public sector

Qualifications

• Three (3) years of experience in a related role in a public safety, government or large public sector organization.
• Superior writing and editing skills.
• Understanding of marketing concepts and strategies, including for social media and web.
• Experience with content management systems, basic HTML, web design, Sharepoint and GoogleAnalytics.
• Valid Class G driver’s license.

Responsibilities

• Writing, editing and proofreading to the highest degree of accuracy.
• Publishing to social media platforms on behalf of York Regional Police.
• Design and manage paid social media marketing and advertising on all platforms including Google Ads and Meta Business Manager.
• Develop and deliver training on professional writing, communications and social media best practices to internal and external audiences.
• Research and develop key messages and speaking notes for senior leaders at major events and press conferences.
• Acting as a webmaster/content manager for external website and intranet.
• Preparing marketing and communications products, including copy and design.
• Creating and delivering multi-media campaigns, marketing collateral and strategic communications plans.
• Developing social media strategies, day-to-day posting, monitoring and measuring performance through analytics.
• Managing project timelines to ensure deadlines for deliverables are met.
• Liaising with internal clients and external partners and suppliers during recruitment and projects.

Skills

Superior writing

Editing

Social media marketing

Adobe Creative Cloud

InDesign

Photoshop

Illustrator

HTML basics

Google Analytics

Content management systems

Driver's license

Education

Three-year college diploma or university degree in journalism, communications, marketing, mass media, social media, public relations or related field

Tools

Adobe Creative Cloud

SharePoint

Job description

Job Title: Strategic Communications Specialist

Posting Start Date: 10/22/26

Closing Date: 11/04/2026
Requisition ID:2044
Title:Strategic Communications Specialist
Branch:Office of the Chief
Service:Executive Services
Bureau:Marketing, Communications & Brand
Salary: $112,472.00 - $118,499.00 per annum
Status: Permanent,
Openings:1
Vacancy Type:This job has been posted to fill a current vacancy
Location:Headquarters

Position Purpose

The purpose of the position is to develop and coordinate high quality communications projects for internal and external audiences. The Strategic Communications Specialist is responsible for the public relations, marketing duties and the management of social media platforms.

Major Duties & Responsibilities

Writing, editing and proofreading to the highest degree of accuracy.

Publishing to social media platforms on behalf of York Regional Police.

Design and manage paid social media marketing and advertising on all platforms including Google Ads and Meta Business Manager.

Develop and deliver training on professional writing, communications and social media best practices to internal and external audiences.

Research and develop key messages and speaking notes for senior leaders at major events and press conferences.

Acting as a webmaster/content manager for external website and intranet. Responsibilities may include; content development and management, quality control and training power users.

Preparing marketing and communications products, including copy and design.

Creating and delivering multi-media campaigns, marketing collateral and strategic communications plans.

Developing social media strategies, day-to-day posting, monitoring and measuring performance through analytics.

Managing project timelines to ensure deadlines for deliverables are met.

Liaising with internal clients and external partners and suppliers, such as municipal and provincial counterparts ensuring the unit is up to date on industry trends and issues.

Preparing business cases and assessing cost and budget implications for new products, equipment and services as they relate to internal and external communications.

Working with IT to integrate new technologies into communications programs.

Delivering presentations and tutorials on issues such as communications/social media best practices to both internal and external audiences.

Working closely with the Supervisor, Corporate Communications and other stakeholders in the processes above.

This position description is intended to describe the general level and nature of the position, and is not intended to represent an exhaustive list of all tasks assigned in the performance of this position.

Education, Licensing & Certifications

Three (3) year college diploma or university degree in journalism, communications, marketing, mass media, social media, public relations or related field of study.

Experience

Three (3) years of experience in a related role in a public safety, government or large public sector organization.

Skills

Superior writing and editing skills.

Understanding of marketing concepts and strategies, including for social media and web.

Demonstrated proficiency using Adobe Creative Cloud, including Illustrator, Photoshop and

InDesign.

Strong understanding of the design and print production process.

Working knowledge of Accessibility for Ontarian with Disabilities Act (AODA) standards.

Ability to multi-task, adjust priorities and meet deadlines in a fast-paced environment.

Experience with content management systems, basic HTML, web design, Sharepoint and GoogleAnalytics.

Valid Class G driver’s license.

In accordance with Article 35 of the Civilian Working Agreement, all internal candidates shall be considered prior to moving to the external pool. All resumes must be received by the closing date.

York Regional Police has implemented a Hybrid Remote Work option that is offered to various positions in the organization. Further details can be discussed during the recruitment process.

York Regional Police is committed to fairness and equity in our recruitment and selection process, and in building and retaining a talented and diverse workforce representative of the community we serve. All York Regional Police employment policies and procedures are intended to be non-discriminatory and barrier-free, In accordance with the Accessibility for Ontarians with Disabilities Act, 2005.

Accommodations for applicants with disabilities are available upon request during recruitment processes and throughout employment. Should you require an accommodation during the recruitment and selection process, including accessible formats and communication supports, please contact [e-mail].

VISION-INSPIRED MISSION-FOCUSED VALUES-DRIVEN