Coordinator, Media Relations

York Regional Police; Aurora; On-site; CAD 97,000 - 103,000; Full time

Job summary

York Regional Police is seeking a Media Relations Coordinator to lead media outreach, craft press content, and manage cross-channel communications from headquarters. You will build relationships with media partners, monitor coverage, and support real-time messaging during incidents and events.

You will also capture video and photo content, perform basic post-production edits, and share content across Instagram, X, Facebook, TikTok, YouTube and LinkedIn.

Qualifications

• Two-year post-secondary diploma in journalism or communications.
• Experience in media relations and digital content.
• Public sector or emergency services experience preferred.

Responsibilities

• Coordinate media outreach to support York Regional Police priorities.
• Create and publish high-quality content on digital and social platforms.
• Publish content on platforms including Instagram, Facebook, X, TikTok, YouTube and LinkedIn.
• Monitor media coverage and report KPIs.
• Assist real-time messaging during incidents and events.
• Capture video and photo content at events and scenes, with post-production editing.
• Use streaming tech to share content live from on-site.
• Collaborate with MARCOM peers, partners and spokespeople.
• Produce reports on reach, engagement, sentiment and other metrics.
• Contribute to editorial calendar and strategic MARCOM planning.

Skills

Media relations

Journalism literacy

Writing & editing

Social media

Content creation

Video editing

Analytics

Public communications

Story pitching

Brand guidelines

Education

Two-year post-secondary diploma in journalism or communications

Experience in media relations and digital content

Public sector or emergency services experience preferred

Tools

Adobe Premiere

After Effects

InShot

CapCut

Job description

Closing Date: 11/02/2026
Requisition ID:2043
Title: Coordinator, Media Relations
Branch: Office of the Chief
Service: Executive Services
Bureau: Marketing, Communications & Brand
Salary: $97,211.00 - $103,237.00 per annum
Status: Permanent,
Openings:1
Vacancy Type: This job has been posted to fill a current vacancy
Location: Headquarters

Position Purpose

The Media Relations Coordinator is responsible for managing key relationships with various mediaoutlets, as well as assisting in communicating updates through press releases and press conferences. Therole will also manage relationships withkey media partners and develop new media relationshipsandopportunities. This position will also trackmedia coverage, analyze metrics and exposure.

Major Duties & Responsibilities

Works directly with media outlets to organize and createproactive content and messaging to supportYork Regional Police priorities.

Creates and publishes high-quality content on digital and social media platforms, including Instagram, Facebook, X, TikTok, YouTube and LinkedIn.

Ensures that all communications are accurate and consistent with developed standards and practices, following York Regional Police guidelines for brand voice, social media engagement, etc.

Supports real-time messaging during incidents, press conferences and York Regional Police events.

Captures video and photo content at York Regional Police events, and from scenes and assignments.

Works on post-production tasks including reviewing footage,rough cuts, audio, colour, correction, simple motion graphics, and final editing using software such as Adobe Premiere and/or After Effects, InShot, Capcut, etc.

Uses live-streaming technology to create and share content directly from on-site to social media channels and broadcast partners during emergencies, high profile investigations and operations, press scrums, etc.

Proactively monitors and scans media manually and withuse of media monitoring tools to identifyrelevant incidents, media touch points, trends orpotentialstories to address and inspire engagementand content.

Generates and pitches story ideas, content formats, etc. to MARCOM peers, supervisors andmanagement.

Collaborates with media relations officers, partners and spokespeople to produce content.

Identifies and tracks KPIs using social media publishing and analytical tools.

Provides regular reporting around performance metrics, including reach, engagement, sentiment, etc. to contribute to MARCOM strategic planning.

Participates in strategic planning for MARCOM digital platforms and contributes to the bureau’s operating plan.

Supports the MARCOM editorial calendar to tie-in content with existing campaigns, planned events, seasonal initiatives, etc.

This position description is intended to describe the general level and nature of the position, and is not intended to represent an exhaustive list of all tasks assigned in the performance of this position.

Education, Licensing & Certifications

Two (2) year post-secondary diploma in journalism, communications, marketing, public relations, media studies or related field.

Experience

Three (3) years of prior related experience in media relations/public information and digital/social content production, including field capture and post-production editing, publishing on major social platforms, and performance reporting/analytics.

Experience in a public sector, emergency services, or other high-accountability environment with time-sensitive communications is preferred.

Skills

Strong media relations and journalism literacy with experience building and maintaining trusted media relationships and preparing communications.

Demonstrated writing and editing skills for clear press releases, drafting key messages, statements and assessing tone, clarity and risk.

Analytical skills for media monitoring and tracking KPIs with the ability to turn data into insights and recommendations.

Demonstrated experience with creative content creation and editing graphic materials.

Demonstrated ability to multi‑task, adjust priorities and meet deadlines while working in a fastpaced environment.

Experience software; Adobe Premiere and/or After Effects, InShot, Capcut, etc.

York Regional Police is committed to fairness and equity in our recruitment and selection process, and in building and retaining a talented and diverse workforce representative of the community we serve. All York Regional Police employment policies and procedures are intended to be non-discriminatory and barrier-free, In accordance with the Accessibility for Ontarians with Disabilities Act, 2005.

Accommodations for applicants with disabilities are available upon request during recruitment processes and throughout employment. Should you require an accommodation during the recruitment and selection process, including accessible formats and communication supports, please contact [e-mail].

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