Storyteller and Content Creator

Canadore College; North Bay; On-site; CAD 60,000 - 80,000; Full time

Job summary

Canadore College is seeking a Storyteller and Content Creator to enhance its marketing efforts. The role involves creating engaging content across various media, analyzing trends, and supporting the marketing team. Applicants should have a relevant degree and extensive experience in content creation and digital marketing.

Qualifications

• Minimum three years of experience in storytelling and content creation.
• Experience creating content for social media channels.
• Ability to analyze trends and provide recommendations.

Responsibilities

• Create strategies and content for public and digital spaces.
• Produce and edit creative content for various platforms.
• Analyze content success and implement necessary changes.

Skills

Advanced photo composition

Advanced video editing

Digital marketing

Content marketing

Social media marketing

Written communication

Interpersonal skills

Education

Three-year Diploma/Degree in Marketing, Communications, Journalism, or related field

Tools

Adobe Creative Suite

Canva

Job description

100 College Dr, North Bay, ON P1B 8K9, Canada

Job Description

Job Title: Storyteller and Content Creator

Department: Marketing and Recruitment

Location: College Drive Campus – North Bay, ON

Status: Permanent Full-Time

Pay Range: $36.29 – Payband H

Application Deadline: Friday, May 23, 2025 – 12:00 p.m.

Qualifications:

• Three-year Diploma/Degree related to Marketing, Communications, Journalism, Public Relations, Media Production, or related field
• Minimum three years of recent, practical and extensive experience in storytelling and content creation, communications or a related area within a complex organization
• Advanced photo composition, lighting/set up and editing skills
• Advanced video editing skills
• Advanced knowledge of digital marketing, content marketing and social media marketing
• Demonstrated experience with Adobe Creative Suite and Canva
• Demonstrated experience creating content for various social media channels (TikTok, Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.)
• Ability to analyze trends and provide recommendations for content creation to promote Canadore
• Impeccable written communication and presentation skills (writing samples will be requested)
• Excellent communication, organizational and interpersonal skills
• Experience supporting the development and implementation of brand standards and visual identity guidelines
• In-person, on-campus position. Must be able to reliably commute to North Bay, ON

Please note: Applicants must submit a portfolio of their work as part of their application. Applications submitted without a portfolio will not be considered

Responsibilities:

• Create strategies and organic content designed to leverage and optimize Canadore’s profile within public and digital spaces
• Create content in various formats (video, photo, audio, etc.) and manage the creation process from start to finish
• Produce and edit highly creative written and visual content for the College’s websites and social media profiles, as well as community outreach, government, and media communication channels
• Produce and create engaging content for various social media channels, including TikTok, Instagram, Facebook, LinkedIn, YouTube and Twitter
• Identify media trends, evaluate effectiveness of communication plans, and recommend new or revised strategies, tactics and methods
• Identify specific or unique communication delivery channels needed for collaborator groups
• Develop meaningful strategies that enhance public awareness for various marketing campaigns
• Assist with development of the social media calendar ensuring consistent content is posted daily on all channels and are of high quality that meets brands standards
• Analyze content success and implement changes when needed to ensure content is evolving and elevating the Canadore brand as a leader in postsecondary education
• Support the Marketing Team with digital ad creation
• Respond to government decisions and identify opportunities to promote Canadore as a leader in the education and public services sector
• Track and respond to relevant news, developing a distinct voice on all channels, and assist in drafting creative content that will engage key collaborators/interested parties
• Implement and manage content creation procedures and processes, evaluating existing practices and opportunities for improvement

Applications will be accepted by the Organizational Development and Talent Management Department through our Career Portal at https://www.canadorecollege.ca/about/careers until 12:00 p.m., on the closing date. While we thank all applicants, only those selected for an interview will be contacted.

Canadore College is committed to inclusion, diversity, equity, and accessibility

Applications will be accepted by the Organizational Development and Talent Management Department through our Career Portal athttps://www.canadorecollege.ca/about/careers until 12:00 p.m., on the closing date. While we thank all applicants, only those selected for an interview will be contacted.

Canadore College is committed to inclusion, diversity, equity, and accessibility.

100 College Dr, North Bay, ON P1B 8K9, Canada