Staff Product Manager (Consumer Growth Loyalty)

Affirm, Inc.; Ottawa; Remote; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Compensation

Spending Wallets

Supportive Communities

Remote-first Workforce

Generous Time Off

Health Benefits

Mental Healthcare

Parental Leave

Away Days

Learning & Development

Job summary

Affirm, Inc. seeks a senior Product Manager to own and scale our consumer loyalty program—from hypothesis through rewards design, tiering, and engagement loops. You will collaborate with Risk, Legal, and Marketing to ensure compliant, clear disclosures and effective go-to-market strategy.

The role emphasizes end-to-end PM leadership for a remote-first fintech product, with data-driven decisions and measurable impact on user retention and GMV.

Qualifications

• 8+ years in Product Management, with consumer mobile apps or fintech experience.
• Strong UX instincts and data-driven decision making.
• Experience partnering with Risk, Legal, and Compliance.

Responsibilities

• Own vision and roadmap for Affirme’s consumer loyalty program, including hypotheses and metrics.
• Launch the initial rewards and tiers, with earn mechanics and redemption surfaces across app and checkout.
• Develop engagement loops to drive repeat usage and increase share of wallet.
• Own program economics: liability, funding mix, interchange incentives, and GMV impact per member.

Skills

Product Management

Cross-functional Leadership

Experiment Design & Analytics

UX Intuition

Education

Bachelor's degree or equivalent

Tools

SQL

Amplitude

Job description

• Millions of people use the Aff " + "irm Card, but we don’t yet give them a reason to keep coming back beyond the " + "product itself. You’ll build our consumer loyalty program from scratch: what " + "people earn, how they move up, and why affirm becomes their default way to pay
" + "
• Own the vision and roadmap for Aff " + "irm’s consumer loyalty program, setting the hypotheses, success metrics, " + "and sequencing across multiple quarters
" + "
• Launch the first version of rewards and tiers, including earn mechanics, " + "member benefits, redemption, and the surfaces that make the value obvious in " + "app, at checkout, and after a purchase
" + "
• Build the engagement loops (progress, milestones, personalized offers) " + "that turn a one-time borrower into someone who reaches for affirm every week
" + "
• Own the program economics: reward liability, funding mix across " + "merchant-funded offers, interchange and network incentives, and the case for " + "incremental GMV against cost per member
" + "
• Set up the measurement foundation for loyalty, including holdouts, " + "incrementality testing and long-run LTV, then tune earn and burn rates and tier " + "thresholds off what the data says
" + "
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to " + "design rewards that are compliant and clearly disclosed, with no hidden fees " + "or fine print that surprises people
" + "
• Align senior stakeholders and pull together dependencies across Card, " + "Shopping, Servicing and Marketing, leading embedded engineering and design pods " + "through a lot of ambiguity

" + "

Benefits

" + "

• Compensation: We have a simple, flexible, and transparent remote-first " + "compensation structure so you can make the best decisions for yourself and " + "your family
" + "
• Spending Wallets: Access tech, food, lifestyle, and family planning wallets " + "for your expenses
" + "
• Supportive Communities: Get involved with our employee resource groups " + "and community groups
" + "
• Remote-first Workforce: If your role is remote, you can set up shop anywhere " + "in your home country
" + "
• Generous Time Off: Take the time you need when life happens
" + "
• Health Benefits: Get a plan that fits your needs
" + "
• Mental Healthcare: Take care of your mind with great mental health programs
" + "
• Parental Leave: Birth and non-birth parents get 18 weeks’ paid leave. " + "Plus, a 4-week return-to-work transition program, at full base pay
" + "
• Away Days: We offer 20 company-wide paid days off—which help our teams " + "collectively pause to recharge
" + "
• Learning & Development: Engage in exciting learning programs to level up " + "your growth

" + "

History of launching products from scratch, not just optimizing what " + "already existsComfortable building the financial model yourself and defending " + "reward cost, funding mix and payback to Finance and leadership AI tools like " + "Claude Code, Cursor, and others to research, analyze and prototype, and help " + "develop better product vision Deep fluency in experiment design, " + "incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level " + "self-serve) and a bias for shipping, learning and iterating quickly Built or " + "scaled a loyalty, rewards or engagement program: card rewards, points, tiers, " + "subscription benefits, or something equivalent. You know earn and burn mechanics " + "and what makes a program pay for itself Bachelor’s degree in a related field " + "or equivalent practical experience Strong UX instincts and a high bar for " + "design. You know the difference between a reward that feels good and a badge " + "buried in a settings menu Owned repeat usage, cohort retention or share of " + "wallet as a primary metric, and know which levers actually move them Excellent " + "cross-functional leadership, including experience leading without authority " + "8+ years in Product Management, with a track record in consumer mobile apps, " + "fintech, or neobanks Track record shipping consumer financial or regulated " + "products; comfort partnering with Risk/Credit, Legal, and Compliance