Staff Product Manager, Consumer Growth Loyalty

Affirm; Winnipeg; Remote; CAD 181,000 - 241,000; Full time

Benefits offered by this job

Remote-first with flexibility

100% health coverage for employees and

Monthly tech stipends

Generous time off

Equity via ESPP

Job summary

Affirm is seeking a senior product leader in Canada to own the consumer loyalty program from vision to rewards, tiers, and growth. You’ll design earn/burn mechanics and the surfaces that reveal value in-app, at checkout, and after purchase.

You will partner with Risk, Legal, Finance and Marketing to ensure compliance and economic viability. Remote-first with flexibility, and a strong track record in loyalty programs are essential.

Qualifications

• 8+ years in product management, with consumer mobile apps, fintech, or neobanks.
• Built or scaled a loyalty, rewards or engagement program with earn/burn mechanics.
• History of launching products from scratch, not just optimizing existing ones.
• Owned repeat usage, cohort retention or share of wallet as a primary metric.
• Comfortable building the financial model and defending reward cost and funding mix.
• Strong UX instincts and a high bar for design.
• Deep fluency in experiment design, incrementality, and LTV measurement.
• Track record shipping consumer financial or regulated products; experience with Risk/Credit, Legal, and Compliance.
• Excellent cross-functional leadership, including leading without authority.
• Experience with AI tools to research and prototype new product vision.
• Bachelor's degree in a related field or equivalent practical experience.

Responsibilities

• Own the vision and roadmap for affirm's loyalty program across quarters.
• Launch the first version of rewards and tiers, including earn mechanics and redemption surfaces.
• Build engagement loops to increase weekly engagement.
• Own program economics: reward liability, funding mix, and cost per member.
• Set up measurement foundation for loyalty and tune earn/burn rates based on data.
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design compliant rewards.
• Align stakeholders and lead embedded teams through ambiguity.

Skills

Product management

Fintech experience

Cross-functional leadership

Experiment design

Data analysis

UX instincts

Ccommunication

Education

Bachelor's degree or equivalent

Tools

SQL

Amplitude

Cursor

Claude Code

Job description

At affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About The Product Team

The Product team listens to our customers’ needs and translates those insights into a clear product vision. The team works closely with design, engineering, and analytics to build scalable financial products that empower people to manage their money with confidence. We rely on empathy, curiosity, and business sense to prioritize features and improve experiences. Our role is to lead with clarity, support cross-functional execution, and champion the user in every decision.

About The Role

Millions of people use the affirm card, but we don’t yet give them a reason to keep coming back beyond the product itself. You'll build our consumer loyalty program from scratch: what people earn, how they move up, and why affirm becomes their default way to pay.

What You’ll Do

• Own the vision and roadmap for affirm's consumer loyalty program, setting the hypotheses, success metrics, and sequencing across multiple quarters
• Launch the first version of rewards and tiers, including earn mechanics, member benefits, redemption, and the surfaces that make the value obvious in app, at checkout, and after a purchase
• Build the engagement loops (progress, milestones, personalized offers) that turn a one-time borrower into someone who reaches for affirm every week
• Own the program economics: reward liability, funding mix across merchant-funded offers, interchange and network incentives, and the case for incremental GMV against cost per member
• Set up the measurement foundation for loyalty, including holdouts, incrementality testing and long-run LTV, then tune earn and burn rates and tier thresholds off what the data says
• Partner with Risk, Credit, Legal, Compliance, Finance and Marketing to design rewards that are compliant and clearly disclosed, with no hidden fees or fine print that surprises people
• Align senior stakeholders and pull together dependencies across Card, Shopping, Servicing and Marketing, leading embedded engineering and design pods through a lot of ambiguity

What We Look For

• 8+ years in product management, with a track record in consumer mobile apps, fintech, or neobanks
• Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent. You know earn and burn mechanics and what makes a program pay for itself
• History of launching products from scratch, not just optimizing what already exists
• Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them
• Comfortable building the financial model yourself and defending reward cost, funding mix and payback to finance and leadership
• Strong UX instincts and a high bar for design. You know the difference between a reward that feels good and a badge buried in a settings menu
• Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning and iterating quickly
• Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance
• Excellent cross-functional leadership, including experience leading without authority
• AI tools like Claude Code, Cursor, and others to research, analyze and prototype, and help develop better product vision
• Bachelor's degree in a related field or equivalent practical experience

Base Pay Grade - P

Equity Grade - 7

Employees new to affirm typically come in at the start of the pay range. affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents). In addition, the employees may be eligible for equity rewards offered by affirm holdings, inc. (parent company).

CAN base pay range per year: $181,000 - $241,000

This posting is for an existing vacancy.

Remote-first with flexibility built in

Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits Designed For You

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy affirm stock at a discount.

We're committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we're happy to help.

For positions based in San Francisco or Los Angeles: affirm considers qualified applicants with arrest and conviction records, as required by law.