Sr. Web Program Lead

Fortra; Canada; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading tech company in Canada is seeking a Senior Web Program Lead to manage critical web projects and strategies crucial for business growth. The successful candidate will be responsible for project management, SEO consultation, and cross-functional collaboration to optimize web systems. Ideal applicants have extensive experience in digital marketing and web management, coupled with strong project management skills. The role offers a dynamic work environment with competitive benefits.

Benefits

Competitive benefits

Personal and professional development

Flexible work environment

Qualifications

• 5+ years of experience in web marketing or digital marketing roles.
• Proven track record of driving web traffic and conversions.
• Strong knowledge of web analytics tools.

Responsibilities

• Project manage major web initiatives.
• Serve as a senior-level SEO advisor.
• Develop clear guides for CMS workflows.

Skills

Web project management

SEO best practices

Analytical skills

Communication

Digital marketing strategies

Education

Bachelor’s degree in Marketing, Communications, or Digital Media

MBA

Tools

Google Analytics

SEMrush

Hotjar

Job description

Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more !

At Fortra, we’re breaking the attack chain. Ready to join us?

We are seeking a Senior Web Program Lead to oversee and drive critical web initiatives that support our digital transformation and business growth goals. This role will be responsible for project managing large-scale web projects, providing holistic content strategy, optimizing our web systems, and leading cross-functional efforts to ensure the smooth execution of web-related programs. The ideal candidate brings a blend of strategic thinking, hands-on project management skills, and a deep understanding of modern web ecosystems – including providing senior-level SEO consultation to ensure our strategy drives visibility, conversions, and performance.

WHAT YOU'LL DO

• Project Manage Major Web Initiatives:
  Own the planning, coordination, and execution of high-impact web projects such as site migrations, redesigns, platform transitions, and integrations.
• Project Management:
  Build and manage detailed project plans, timelines, and resource allocations. Ensure on-time delivery and clear communication with stakeholders across departments.
• Senior SEO Consultation:
  Serve as a senior-level SEO advisor to the Web Performance & Strategy team – helping to guide strategy, reviewing key initiatives, and helping ensure SEO best practices are followed across web properties and processes.
• System & Tool Ownership:
  Oversee the web ecosystem including tag management systems, web analytics tools, and related integrations. Identify opportunities for improvement and innovation.
• Cross-functional Collaboration:
  Partner closely with teams across Marketing, IT, Product, and external vendors to align web initiatives with business needs and ensure technical feasibility.
• Governance & Best Practices:
  Establish and enforce processes for content publishing, system changes, and site performance. Maintain a strong focus on scalability, accessibility, and site health.
• User Enablement:
  Develop clear, step-by-step guides for key CMS workflows, allowing self-serving of routine tasks.
• Special Projects:
  Take on ad hoc digital projects and cross-departmental efforts that require strong program management and strategic execution.
• Stakeholder Communication:
  Provide regular updates to leadership and stakeholders, including risks, dependencies, and success metrics

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (MBA preferred).
• 5+ years of experience in web marketing, digital marketing, or related roles
• Proven track record of driving web traffic and conversions through effective digital marketing strategies.
• Strong knowledge of web analytics tools (Google Analytics, SEMrush, Hotjar, etc.), SEO best practices, and web optimization techniques.
• Excellent understanding of user experience (UX) principles and their application to web design and content strategies.
• Experience managing web development projects, working with designers, developers, and content creators.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate across teams and influence senior stakeholders.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

PREFERRED QUALIFICATIONS

• Experience with content management systems (CMS), eCommerce platforms, and A/B testing tools.
• Certifications in digital marketing (e.g., Google Ads, HubSpot).

Visit our website to learn more about why employees choose to work for Fortra. Remember to connect with us on LinkedIn .

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.

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