Sr. Specialist, Social Media & Community Strategy

Definity; Toronto; Hybrid; CAD 74,000 - 124,000; Full time

Benefits offered by this job

Hybrid work schedule

Company share ownership

Incentive plans

RRSP/ Pension matching

Volunteer days

Tuition assistance

Inclusion initiatives

Wellness programs

Product/service discounts

Job summary

Definity is seeking a Sr. Specialist, Social Media & Community Strategy to support its social media strategy, engage consumers, customers, and partners, and manage brand reputation.

Reporting to the Director of Content and Search on the Marketing & Communication team, this role champions governance and best practices across the company. You will execute strategic plans, plan and publish content, manage community engagement, align calendars with cross‑functional teams, monitor trends, and lead

Qualifications

• 5+ years of social media, project management and marketing experience.
• Well versed in traditional and digital/social campaign development.
• Ability to balance quick timing with quality of work.
• Balance attention to detail with swift execution.
• Hustle is essential; move quickly and iterate.
• Passion for connecting with consumers and killer campaigns.

Responsibilities

• Execute Definity’s social media plans to strengthen brand voice, visibility, and reputation.
• Plan, create, and publish engaging content across all social platforms.
• Manage day-to-day community engagement, respond to comments, identify opportunities.
• Align content/editorial calendars with Marketing & Communication team colleagues across departments.
• Monitor trends, platform updates, and best practices to inform strategy.
• Lead reporting and analysis of social performance; share insights and optimizations.
• Ensure governance and brand tone across business units.

Skills

Social media management

Project management

Marketing experience

Campaign development

Attention to detail

Fast execution

Content strategy

Job description

Job Description

The Opportunity

Reporting to the Director of Content and Search on our Marketing & Communication team, the Sr. Specialist, Social Media & Community Strategy is responsible for supporting Definity’s social media strategy to engage consumers, customers, and partners while managing brand reputation. This role champions social media governance and best practices across the company, requiring strong campaign and community management skills. Key responsibilities include executing strategic plans, monitoring engagement, analyzing performance, and supporting content strategy and planning.

What To Expect

• Be responsible for Definity’s social media execution to strengthen brand voice, visibility, and reputation.
• Plan, create, and publish engaging content across all social platforms
• Manage day-to-day community engagement and listening, responding to comments and identifying proactive opportunities.
• Manage and align content and editorial calendars with colleagues across our Marketing & Communication team, including content marketing, search optimization, web and digital, public relations, and internal communication
• Monitor trends, platform updates, and best practices to inform content and channel strategy.
• Lead reporting and analysis of social performance; share insights and recommend optimizations.
• Ensure adherence to social media governance and collaborate across business units and committees, ensuring our tone and the quality of our content meet corporate brand standards

What You Bring

• 5+ years of social media, project management and marketing experience
• Well versed in both traditional & digital/social campaign development
• Ability to balance quick timing while still ensuring quality of work.
• Balance attention to detail with swift execution.
• Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
• Passion for connecting with consumers and bringing to life killer campaigns.

Salary Range

$73,500 - $123,500

About Us

Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

This position is being posted to fill an existing vacancy.

What’s in it for you?

• Hybrid work schedule for most roles
• Company share ownership program
• Incentive Program - Eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.
• Pension and savings programs, with company-matched RRSP contributions
• Paid volunteer days and company matching on charitable donations
• Educational resources, tuition assistance, and paid time off to study for exams
• Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents
• Wellness and recognition programs
• Discounts on products and services

Definity was named by Great Place to Work as one of the Best Workplaces in Canada for women, for youth, and for inclusion.

Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting [e-mail].

As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).

About The Team

Definity is the parent company to some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers.

We can’t do that without our people, so we embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.

We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey.