Sr. Product Marketing Specialist

Baselane; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Equity ownership

Medical, Vision, Dental Insurance

Life Insurance and Disability Coverage

Generous time off

Flexible hours & location

Remote work stipend

Job summary

Baselane, a growing fintech platform for landlords and real estate investors, is seeking a Product Marketing Manager to own GTM enablement and collaborate with Sales, Partnerships, and Product. The role focuses on understanding customers, shaping brand positioning, and delivering value across the customer journey.

The ideal candidate has 2–4 years in product marketing within fintech or real estate tech and will work in a hybrid setup in Toronto. You will partner with the Sr.

Qualifications

• 2–4 years of product marketing experience.
• Experience working with external partners to drive growth.
• Experience creating enablement materials (pitch decks, one-pagers, outreach).
• Ability to strategize and execute product launches across functions.
• Strong written and verbal communication; stakeholder management.

Responsibilities

• Support onboarding and go-to-market strategy for new partners.
• Provide training and collateral to enable partners and internal teams.
• Conduct market and customer research to inform positioning.
• Collaborate with Product to plan launches for new products/features.
• Develop customer-facing collateral across the lifecycle with Brand teams.
• Create internal and external enablement materials to activate sales.

Skills

Product marketing

Partner collaboration

Enablement materials

Launch planning

Cross-functional communication

Project management

Tools

Asana

Notion

Sigma

Mixpanel

Miro

Figma

Job description

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States. We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

About The Role

We are seeking a highly motivated and experienced Product Marketing Manager to join our growing Marketing team and own our GTM enablement efforts, among other responsibilities. In this role, you will work directly with the Sr. Product Marketing Manager and collaborate with internal teams to become an expert on our customers and their needs to help bring our brand and product positioning to life across the entire customer journey. The ideal candidate possesses a blend of product marketing experience in fintech with a deep understanding of B2C SaaS and/or the real estate landscape. You will work in a highly collaborative environment while getting the autonomy to help shape how product marketing helps enable internal teams (like Sales and Partnerships) and delivers Baselane’s unique value to our customers. To be successful, you’ll be an expert in context switching, managing multiple deliverables across teams at once, and prioritization. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you. This role is a hybrid role based in Toronto. It is expected that you will come to the office (downtown Toronto) twice a week for meetings and working sessions.

What You'll Be Doing

• Support the onboarding of, and go-to-market strategy for, new partners, providing support to spin up new partnership channels
• Provide the necessary training and collateral that enables partners and internal teams to best position and sell Baselane to prospective users
• Conduct market and customer research, via interviews and surveys, to develop a deep understanding of both
• Partner with the Product team throughout the development cycle to conduct research and create launch strategies and plans for new products or features
• Work with the Brand team in developing various pieces of customer-facing collateral as needed throughout the customer lifecycle
• Oversee the creation creation of internal and external enablement material to help sales activate new customers
• Deeply understand our market, competitors, and customers through research to identify differentiated positioning, messaging and product opportunities

Who You Are

• You bring 2-4 years of experience in product marketing
• You have worked closely with external partners to drive customer growth collaboratively
• You have experience in ideating and overseeing the creation of enablement material, like pitch decks, one-pagers, and cold outreach communications
• You are able to strategize and help execute product and feature launches for multiple functions
• You understand and can articulate how new products, features, campaigns and customer-facing initiatives fit within the broader brand and positioning strategy
• You excel in stakeholder management and cross-functional collaboration, knowing when to lean-in and pushback on ad hoc requests
• You use data-driven decision-making skills to explain your impact and inform what to do next
• You are comfortable with project management and collaboration tools like Asana and Notion
• You can communicate internally and provide guidance that is clear and concise, both written and verbally
• You are able to join us in our Toronto office 2 days a week (Tuesdays and Thursdays)

Nice to Have

• You have a foundational understanding of product marketing best practices and know how to apply them in a fintech B2C environment
• Experience leveraging AI tools to translate positioning and messaging into clear and consistent customer-facing copy across multiple channels
• Experience working in a growth stage startup environment, bonus points for working in the fintech or real estate tech space
• Familiarity with tools like Sigma, Mixpanel, Miro and Figma

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Benefits And Perks

• Competitive compensation
• Equity - Ownership in what we are building!
• High-quality Medical, Vision, and Dental Insurance
• Life Insurance and Disability Coverage
• Generous time off
• Flexible working hours and location
• Remote working stipend to set up a home office
• Regular social events

This role is hybrid and the team is in office 2 days a week (Tuesdays and Thursdays).