FinTech Product Manager — Hybrid, Equity, Impact

Baselane; Toronto; Hybrid; CAD 139,000 - 166,000; Full time

Benefits offered by this job

Competitive compensation

Equity - Ownership in what we are buil

Healthcare Benefits through CanadaLife

Life Insurance and Disability Coverage

Generous time off

Flexible working location

Regular social events

Job summary

Baselane, a fast-growing fintech platform for real estate investors, seeks a Product Manager to collaborate across Marketing, Product, Engineering, Design, and Operations. You will become an expert on customers and needs, shaping features that deliver value and delight.

The ideal candidate blends fintech product knowledge with B2C SaaS insight and strong data analytics. This is a hybrid role requiring at least 2 days per week in our downtown Toronto office near Union Station.

Qualifications

• Engineering, CS, or similar quant/technical background.
• Real interest in fintech; be able to discuss a financial product you admire and why it works.
• Hands-on fluency with AI tools — you know how to prototype and work efficiently with them, but you don’t let them do the work.
• 2+ years of professional experience at a tech startup, ideally a B2C fintech, as a product manager.
• Demonstrated ability to think strategically and analytically about business, product, and technical challenges.
• Excellent communication and collaboration skills to inspire and align cross-functional teams.
• Highly organized, with a track record of delivering projects on time in a fast-paced environment.
• Experience in user research and behavioral analytics, including tools like Amplitude, Mixpanel, or Google Analytics.
• Experience setting up feature experiments, following through to measure the impact.
• A deep curiosity in understanding customer pain points. e.g., Why do they use the product? What are their problems? What are the barriers to value?

Responsibilities

• Help define product vision, strategy, and roadmap.
• Execute on product roadmap with design and engineering teams.
• Be the voice of the user and their champion in representing their needs and prioritizing development with biggest impact on user.
• Explore solutions, creating and validating hypotheses via A/B tests.
• Dive into user feedback/data to understand user behavior, identify points of friction and opportunities for improvements.
• Collaborate with Marketing, Designers, Product, and Engineering to iterate on features development.

Skills

Product management

Fintech

AI tools

Startup experience

Analytical thinking

Communication

User research

Experimentation

Tools

Amplitude

Mixpanel

Google Analytics

Job description

Baselane, a fast-growing fintech platform for real estate investors, seeks a Product Manager to collaborate across Marketing, Product, Engineering, Design, and Operations. You will become an expert on customers and needs, shaping features that deliver value and delight.

The ideal candidate blends fintech product knowledge with B2C SaaS insight and strong data analytics. This is a hybrid role requiring at least 2 days per week in our downtown Toronto office near Union Station.