Sr. Product Manager, Alexa Canada

Amazon; Toronto; On-site; CAD 116,000 - 193,000; Full time

Job summary

Amazon in Toronto is seeking a Senior Product Manager to lead the expansion of Alexa+ in Canada, driving end‑to‑end customer experience across Echo and FireTV. You will define roadmaps, guide cross‑functional teams, and translate strategic visions into actionable plans while leveraging user research and market insights.

You will work with marketing, engineering, solution architects, and legal to ensure a world‑class Alexa experience for Canadian customers, balancing compliance, localization, and

Qualifications

• 5+ years of product or program management, product marketing, business development or technology experience.
• Bachelor's degree or equivalent.
• Experience owning technology products.
• Experience owning feature delivery and tradeoffs.
• Do you speak, write, and read fluently in French?

Responsibilities

• Define user needs through direct customer engagement including user research sessions, beta feedback programs, and analysis of customer support interactions to identify gaps, feature enhancements, and opportunities to grow the business.
• Define creative, high-quality, simple product roadmaps based on team strategy and vision, communicating the "why" through compelling narratives that align senior leadership and cross-functional partners.
• Develop and maintain a deep understanding of the market landscape, customer needs, and competitive dynamics in Canada across English and French locales, including emerging AI/ML capabilities and their implications for product strategy.
• Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application.
• Translate strategic vision into actionable plans and lead cross-functional teams to execute on priority initiatives, writing clear strategy documents (PRFAQs, one-pagers) that influence organizational priorities.
• Own the end‑to‑end customer experience for Alexa Canada across Echo, FireTV, and additional endpoints, partnering closely with UX designers to co‑create experiences that balance delight, usability, and technical feasibility.

Skills

Product management

Program management

French language

Education

Bachelor's degree or equivalent

Job description

Description

Are you passionate about innovative technologies such as artificial intelligence, generative AI, and ambient computing? The Amazon Alexa International team in Toronto is looking for a Senior Product Manager to lead the expansion of Alexa+ in Canada. This is your opportunity to work on products that are making history!

Key job responsibilities

• Define user needs through direct customer engagement including user research sessions, beta feedback programs, and analysis of customer support interactions to identify gaps, feature enhancements, and opportunities to grow the business.
• Define creative, high-quality, simple product roadmaps based on team strategy and vision, communicating the "why" through compelling narratives that align senior leadership and cross-functional partners.
• Develop and maintain a deep understanding of the market landscape, customer needs, and competitive dynamics in Canada across English and French locales, including emerging AI/ML capabilities and their implications for product strategy.
• Develop detailed, crisp business requirements and user stories that can be used to create product specifications and architecture for each product and application.
• Translate strategic vision into actionable plans and lead cross-functional teams to execute on priority initiatives, writing clear strategy documents (PRFAQs, one-pagers) that influence organizational priorities.
• Own the end‑to‑end customer experience for Alexa Canada across Echo, FireTV, and additional endpoints, partnering closely with UX designers to co‑create experiences that balance delight, usability, and technical feasibility.
• Track launches through every step from experience review and packaging approval, to beta testing, leadership presentations, and customer launch.
• Manage prioritization and trade‑offs among customer experience, performance, and operational support load, using data‑driven frameworks and experimentation (A/B testing, holdout groups) to validate decisions.
• Continuously monitor customer experience performance using advanced analytics segmentation, cohort analysis, and causal inference to identify gaps, improvement areas, and build improvement plans with measurable success criteria.
• Work closely with engineering teams and program management to deliver products to the market, demonstrating sufficient technical depth to evaluate architectural proposals, ask incisive questions about AI model behavior, and identify risks in technical approaches.
• Proactively identify and resolve strategic issues that may impair the team's ability to meet strategic, financial, and technical goals.
• Work collaboratively with other product managers to share frameworks, best practices, and institutional knowledge to elevate team capability.

A day in the life

As a Senior Product Manager, you will have a wide set of responsibilities to ensure our customers are delighted, including launching new Alexa‑powered devices and experiences and making Alexa continuously smarter. This role is equal parts business strategy, product definition, and program delivery. You will need to thrive and deliver results in a highly ambiguous, fast‑paced, and dynamic business environment operating at all levels of the organization. The ideal candidate will use a combination of analytical skills, cross‑functional understanding, business judgment, technical expertise, and strategic thinking to define the programs that improve Alexa CA Customer Experience.

You bring genuine technical curiosity, you stay current with advances in large language models, agentic AI, and conversational systems, and you translate that understanding into better product decisions.

You regularly engage directly with customers through beta programs and feedback channels to ground your intuition in real user needs.

You will work closely with many partners such as marketing, technical PMs, solution architects, engineering, content, business development, and legal to ensure customers have access to a world‑class Alexa experience in Canada.

About The Team

The Alexa Canada team's mission is to deliver products and services that are delightful and locally relevant for Canadian customers. We operate within the broader Alexa International organization, scaling Alexa globally while advocating for the unique needs of customers in Canada. Our work spans product launches and feature expansion across both English and French, ensuring that every Canadian customer experiences Alexa as a trusted companion in their daily life.

Job Overview

You are responsible for customer experience with considerable complexity where problems, opportunity, and strategy may not be defined. You take the lead on initiatives and deliver independently. You influence strategic direction, customer adoption decisions, and organization priorities through well‑crafted written narratives and data‑backed recommendations that earn trust with senior leadership.

You champion exceptional customer experiences by defining requirements for Canadian customers and partnership with global stakeholders on roadmap development. You balance constraints—compliance, localization, and accessibility—with customer experience considerations. You establish direct customer feedback loops and regularly validate assumptions through qualitative and quantitative research. You monitor operational health after launch and work with teams to address issues with appropriate urgency.

You demonstrate curiosity and a desire to dive deep into the technical aspects of your product, particularly in AI/ML systems. You evaluate technical proposals for strengths and weaknesses, asking the right questions to identify risks and ensure appropriate trade‑offs are surfaced before commitments are made. You understand how AI, including agentic systems and large language models, is reshaping product development and apply this understanding to make better product decisions.

You proactively explore new AI capabilities, attend technical deep‑dives, and maintain enough technical fluency to be a credible partner to engineering. You use all means possible, including AI, to accelerate development cycles, make better decisions, and unlock new forms of innovation.

You demonstrate high skill at using data to drive decisions. You define success criteria, KPIs, and metrics distinguishing between output metrics such as adoption and outcome metrics such as customer satisfaction and business impact. You design experiments and analyze results with statistical rigor. You analyze usage data, performance metrics, customer behavior, and market trends to inform decisions and prioritize roadmap investments—going beyond surface‑level reporting to uncover causal relationships and actionable insights. You use AI capabilities to accelerate insight generation while applying critical judgment.

You collaborate with other product managers, sharing mental models for decision‑making, providing feedback on documents and strategies, and helping others grow their technical and strategic capabilities. You raise the bar for the PM community through knowledge sharing and thought leadership.

You communicate with precision and influence—crafting compelling written documents that drive alignment across teams and leadership levels. You tailor your communication to your audience, whether presenting to executives, aligning with engineering partners, or rallying cross‑functional teams around a shared vision.

Basic Qualifications

• 5+ years of product or program management, product marketing, business development or technology experience
• Bachelor's degree or equivalent
• Experience owning technology products
• Experience owning feature delivery and tradeoffs of a product
• Do you speak, write, and read fluently in French?

Preferred Qualifications

• Experience working across functional teams and senior stakeholders
• Experience in influencing senior leadership through data driven insights
• Experience owning/driving roadmap strategy and definition
• Experience with end to end product delivery

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well‑being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 115,800.00 - 193,400.00 CAD annually

Company - Amazon.com.ca, ULC

Job ID: A10449448