Sr Planner II

Monks; Toronto; Hybrid; CAD 100,000 - 110,000; Full time

Benefits offered by this job

Hybrid work policy

Job summary

Monks in Toronto is seeking a Senior Media Planner II in Strategy & Planning to design and execute the media plan for a major technology client. You will lead a team of planners and buyers, coordinating across planning, execution, and wrap reporting to drive performance.

We expect 4–6+ years of marketing experience with hands-on work in Google Ads, Paid Social, and Programmatic, plus advanced Excel skills. The role offers a hybrid in-office/remote arrangement based on proximity and business

Qualifications

• 4–6+ years of marketing experience, ideally in performance marketing across Google Ads, Paid Social, and Programmatic platforms.
• BA/BS degree in Business, Finance, Marketing, or equivalent preferred.
• Advanced Excel/Google Sheets skills for forecasting, reporting, and data analysis.

Responsibilities

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social, and Programmatic channels.
• Partner with stakeholders to align product marketing strategy and channel execution.
• Collaborate with optimizers on forecasting, campaign timing, sizing, and performance optimization.
• Create, implement, and maintain reporting scripts and dashboards across channels.

Skills

Google Ads

Paid Social

Programmatic

Forecasting

Excel/Sheets

Data analysis

Cross-functional collaboration

Education

BA/BS in Business/Marketing

Tools

DV360

Google Marketing Platform

Ad Servers

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).

About the Role

In the Sr Media Planner II, Strategy & Planning role, you'll be responsible for the design and execution of the media plan of one of our major technology clients. The team consists of planners and buyers that manage all aspects of execution, from cross-functional integration during planning to partnering with analytics during wrap reporting.

Our ideal candidate has spent time executing and is ready to use those skills to develop media plans and help junior team members (Buyers) on their media journey.

At this time, Monks offers a hybrid in-office / remote policy dependent on the candidate’s proximity to an office, team, and other business needs. General health and safety considerations are under constant review, with individual cases addressed as they arise.

Responsibilities

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.), and Programmatic channels.
• Partner with stakeholders to dive deep into product marketing strategy, make recommendations, and ensure alignment across channels.
• Collaborate with Digital Marketing optimizers on forecasting, campaign launch timing, sizing, and performance optimization.
• Assist with campaign execution, landing page creation, and budget management, ensuring delivery against forecasts and objectives.
• Track, share, and manage benchmarks and performance standards across the team, empowering marketers with data and tools for success.
• Analyze data, surface challenges, and collaborate with optimizers to resolve roadblocks.
• Maintain deep expertise in Google Ads, Programmatic platforms (DV360 preferred), Paid Social platforms, finance, legal, and brand safety policies.
• Create, implement, and maintain reporting scripts and dashboards across channels.
• Manage multiple projects and competing deadlines efficiently.
• Demonstrate excellent written and verbal communication with all stakeholders.
• Work effectively both independently and within a fast-paced, collaborative team.

About You

The essentials

• 4-6+ years of marketing experience, ideally in performance marketing with experience across Google Ads, Paid Social Media, and Programmatic platforms.
• BA/BS degree (Business, Finance, Marketing, or equivalent) preferred.
• Advanced Excel/Google Sheets user (functions like vlookup, pivot tables, formulas, sheet optimizations) for forecasting, reporting, and data analysis.
• Strong data analytics and operations skills, with a passion for data-driven decision making.
• Organizational skills and expertise in managing complex marketing campaign logistics.
• Basic understanding of website creation and landing page optimization. Experience with A/B Testing and reporting across channels.
• Exceptional presentation skills, comfortable speaking about and presenting data to clients.
• Strong cross-functional management skills, comfortable collaborating with diverse stakeholders.
• Relationship builder with excellent verbal and written communication skills.
• Familiarity with digital marketing concepts and industry trends.
• Superior project management skills and the ability to handle multiple complex projects simultaneously.
• Thrives in a fast-paced environment and adapts to ambiguity. Fluency in English is a must.

Plus

• Bachelor's degree with strong academic performance and analytical success.
• Knowledge of Ad Servers, campaign optimization tools, and online tracking technologies.
• Experience with Google Marketing Platform.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.

#LI-Hybrid

#LI-SDL1

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range

$100,000—$110,000 CAD

About Monks

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

Monks was named a Contender in The Forrester Wave: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with the world around us.