Sr Marketing Manager - Events

Obsidi®; Toronto; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

Obsidi, a high-growth tech company, is looking for a Sr Marketing Manager to lead event marketing strategy. The ideal candidate has over 5 years of marketing experience, strong project management skills, and a track record in demand generation. This hybrid role in Toronto requires innovative thinking and a data-driven mindset.

Benefits

Lifestyle Spending Account

Competitive salary based on experience

Qualifications

• 5+ years of marketing experience with a focus on event marketing.
• Strong project management skills with ability to manage multiple campaigns.
• Proven track record of owning revenue goals for large-scale events.

Responsibilities

• Develop and implement annual event strategy aligning with business goals.
• Own the event marketing budget and ensure overall profitability.
• Collaborate with sales and partnerships to maximize event revenue.

Skills

Event Marketing

Demand Generation

Growth Marketing

Project Management

Communication

Job description

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Description

Ready to take your marketing career to the next level with a high-growth tech company?

We’re looking for a seasoned, strategic, and creative leader who thrives in fast-paced environments and is energized by managing and contributing at the same time. If you’re someone who thrives in high-performing teams, leads with strategy, but isn’t afraid to get hands-on — crafting campaigns, writing, testing, and iterating to drive real results—you’ll thrive here.

Our flagship events, including the BFUTR Global Tech Summit, Obsidi BNXT Executive Forum, Obsidi Awards and Obsidi Tech Talks, attract thousands of professionals and industry leaders globally. We are bold, ambitious, and member-obsessed—and we’re growing fast.

Reporting to the VP marketing, the Sr Marketing Manager will be results-driven and lead our event marketing strategy. They’ll own the marketing funnel for Obsidi’s event portfolio—building campaigns that drive tickets, generate revenue, and fill the room with the right people.

This is not a brand awareness role—it’s about conversions, demand generation, and delivering packed events that fuel community impact and business growth.

This is a hybrid role out of our Toronto office, with some travelling to event sites required. As part of the management team, the Sr Marketing Manager also contributes to overall corporate planning and execution to achieve Obsidi’s mission and vision.

What You’ll Do : Event Marketing & Strategy

• Develop and implement the annual event strategy (in-person and virtual events), ensuring alignment with all business goals
• Build marketing strategies with compelling value propositions to promote events and drive ticket sales, registrations, and revenue.
• Develop attendee journey communications to drive pre-event excitement, reduce no-show rates, and maximize engagement.
• Create and disseminate a comprehensive strategy document (including, but not limited to, event vision, marketing campaigns, messaging, value prop, audience, revenue goals, technology needs, registration and attendee goals) for each event
• Oversee the execution of all events (marketing, planning logistics and event execution : including venue selection, vendor management, AV production, speaker coordination, and attendee experience)

Revenue & Performance Ownership

• Develop and own the event budget and P&L to ensure overall profitability of events business and meet margin goals
• Optimize costs while maintaining high-quality experiences.
• Collaborate with Sales and Partnerships to align on upsell opportunities and audience cross-promotion.
• Identify revenue opportunities, including sponsorships, ticketing, and premium experiences.
• Drive partner and member event NPS scores
• Bring together all event stakeholders : marketing, technology, operations and business development teams to ensure seamless event promotion and engagement.
• Collaborate with sales and partnerships teams to drive event revenue and new monetization opportunities.
• Collaborate with partners to understand their vision, goals, and budget, then design detailed event plans including timelines, logistics, and contingency measures.
• Build deep relationships with our members to understand their needs, expectations, and aspirations.
• Ensure post-event analysis and feedback loops from members and partners are integrated into strategy development.

Who you are :

• 5+ years of marketing experience, with a strong focus on event marketing, demand generation, or growth marketing.
• 5+ years of supervisory and management experience
• Able to think and act quickly when unexpected changes or challenges arise.
• Proven track record of owning revenue goals for large-scale conferences, summits, or industry events.
• Data-driven mindset—you obsess over dashboards, campaign metrics, and conversion rates.
• Strong project management skills—you hit deadlines and manage multiple campaigns seamlessly.
• One speed energy" self motivated with a constant sense of urgency.
• Effective written and oral communication abilities, including the ability to speak comfortably before large audiences and to engage in open dialogue.
• Strong negotiation skills and ability to manage budgets while navigating conflict with ease.
• Ability to work and manage multiple projects simultaneously in a dynamic and rapidly changing environment.

Apply now and be part of the future of tech at OBSIDI! Benefits : Wellness :

• Lifestyle Spending Account

Other Benefits :

• Competitive salary based on experience and qualifications
• Hybrid role, 3 days in the downtown office

Are you ready to sell with purpose and drive change in tech hiring? Apply today and join us in eradicating hiring bias in Tech!

At Obsidi, we embrace differences. We’ve created a safe space where all voices are equal because beautiful things happen when everyone feels like they’re part of the team. We’re committed to openness, curiosity, and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Internet Marketplace Platforms

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