Sr. Marketing Manager - Estee Lauder & Darphin (1 Year Contract)

The Estée Lauder Companies Inc.; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading cosmetics company in Toronto seeks a Sr. Marketing Manager to drive marketing strategies for the Estée Lauder brand in Canada. The ideal candidate will have over 6 years of experience in the cosmetic industry, excellent organizational skills, and a consumer-focused mindset. The role includes developing marketing programs, managing retail campaigns, and leading media initiatives. The company offers competitive compensation and opportunities for growth.

Qualifications

• 6+ years relevant work experience, preferably in the cosmetic/prestige industry.
• Highly organized and detail-oriented with a strong ability to manage multiple projects.
• Strong written and verbal communication skills.

Responsibilities

• Develop and execute 360° marketing programs aligned with North America.
• Manage retail calendars, seasonal presentations, and campaign tracking.
• Lead national media campaigns and coordinate with cross-functional teams.

Skills

Team collaboration

Digital and social media skills

Organizational skills

Communication skills

Analytical thinking

Education

Post-Secondary degree/diploma

Job description

Overview

The Estée Lauder Companies Inc. is a leading manufacturer, marketer, and seller of skincare, makeup, fragrance, and hair care products. The company operates in approximately 150 countries and territories with brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, The Ordinary, NIOD, BALMAIN Beauty, and more. Reporting to the Marketing Director, the Sr. Marketing Manager leads Estée Lauder in Canada with extended responsibility for Darphin. The role develops and executes 360° marketing programs aligned with North America to grow sales, share, and profitability.

Product Marketing

• Align launch and promo forecasts with Marketing Director and Planning
• Manage monthly forecasting of samples, collateral, and non-saleables
• Liaise with local/NOAM Planning & Ops to ensure timely delivery of assets
• Leverage Circana and Canadian market insights to identify opportunities and inform strategy
• Lead pricing and competitive analysis; support annual price increase process
• Collaborate with Visual & NOAM, managing briefs and ensuring a timely launch of all merchandising programs

Trade Marketing

• Primary liaison with NOAM Marketing to align & leverage US Program strategy
• Manage retail calendars, seasonal presentations, and full 360 campaign/event tracking
• Lead retailer account meetings ensuring program accuracy for launch, promotion and event planning; track results and ROI
• Manage retailer COOP campaigns, in collaboration with Ecommerce and Consumer Engagement
• Lead weekly/seasonal internal cross-functional calls to align with CA Brand Cluster, COE/NOAM, and Field

Consumer Marketing

• Manage national media campaigns; support on strategy and briefings, collaborating with cross functional teams
• Lead day-to-day agency management managing all Awareness/Lead Generation programs, creating localized assets to support media plans
• Collaborate with PR on market initiatives

Finance

• Plan and track fiscal budgets with Finance and retailers
• Reconcile month-end charges with Marketing Director to ensure accuracy

Market Engagement

• Monitor competitive activity across retail, digital, and social platforms
• Track brand health, and lift studies to refine campaigns

Qualifications

• Post-Secondary degree/diploma preferred
• 6+ years relevant work experience; preferably in the cosmetic /prestige industry
• Excellent team player with the ability to build, foster and nurture relationships
• Highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through
• Possesses strong digital and social media skills with a strong understanding of media planning best practices
• Consumer-first, data-driven mindset
• Strong written and verbal communication skills
• Ability to communicate complex ideas and processes in a simplified manner
• Strong planning and organizational skills
• Possesses strong skills in strategy and planning, budget management, merchandising, and marketing
• Creative, analytical thinker and creative problem solver; thrives in a fast-paced environment
• Advanced computer skills
• Experience with Specialty Multi Channel (Sephora/Shoppers Drug Mart) preferred