Sr Marketing Coordinator- Digital

CDW Canada; Vancouver; On-site; CAD 55,000 - 65,000; Full time

Job summary

A leading IT solutions provider is seeking a Sr. Marketing Coordinator - Digital in Vancouver. This role involves managing digital marketing programs, executing ad campaigns, and supporting digital events. Candidates must have a business or marketing degree and 2+ years of relevant experience in digital marketing. Competitive salary ranges from $55,000 to $65,000 depending on experience and skills.

Benefits

Market-competitive total rewards package

Pay transparency

Equal opportunity employer

Qualifications

• 2+ years relevant experience in digital marketing, social media, or communications.
• Comprehensive understanding of media landscape in Canada.
• Strong project management skills with prioritization ability.

Responsibilities

• Execute digital ad campaigns on StackAdapt, optimizing and managing budgets.
• Support digital event strategies and manage webinar executions.
• Collaborate with teams for marketing support and project execution.

Skills

Project management

Digital marketing

Communication

Analytical skills

Education

Bachelor’s degree in business or marketing

Tools

StackAdapt

Google

LinkedIn

HubSpot

Salesforce

Job description

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At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.

Reporting to the Marketing Manager, the Sr. Marketing Coordinator provides project management, execution, and administrative support for CDW Canada’s digital marketing programs. This role works directly with the Marketing Specialist, Media Planning to coordinate the creation, development, and day-to-day implementation of marketing tasks related to media planning & ad operations. The role will also work closely with the Marketing Manager to support the strategy and execution of our digital events, as well as other ad hoc digital marketing projects.

What you’ll do :

Media Planning & Ad Operations

• Execute digital ad campaigns on StackAdapt including campaign set-up, optimization, compliance, budget management, and reporting.
• Monitor campaign performance daily and make adjustments to improve campaign effectiveness. Troubleshoot and resolve any issues that arise with ad serving technology.
• Assist the Marketing Specialist in media strategy development, improving execution strategies that will increase overall performance and efficiency, identifying new opportunities for innovation and expansion into new advertising channels.
• Maintain project trackers, invoices, and purchase orders for all paid media activities.
• Coordinate all aspects of project execution including building creative development schedules, organizing and collecting information from the Partner team, reviewing ad units, daily monitoring of activities to ensure production timelines are met, collaborating with stakeholders (designers, Partner team, and agency), and monitoring and tracking the status of projects from planning to completion.
• Stay on top of best practices for ad measurement, targeting, and platforms; understand the competition and ever-changing goals within the advertising industry.

Digital Events

• Support the creation and management of our annual digital event strategy for CDW.
• Manage webinar requests and schedule. Execute webinars and digital content from beginning to end including webinar promotion, setup, and post-event follow-up communications.
• Collaborate with internal teams to create engaging webinar content & supporting materials. Coordinate multi-channel promotions and campaigns to drive webinar attendance.
• Manage the lead flow process and prepare lead and ROI reports for all webinars.

Other (general)

• Collaborate with Marketing, Partner and Product Management, Sales, and Finance functions, as well as third-party publications and agencies.
• Provide general support to the marketing team with a focus on digital channels, but also including marketing finance, project management, additional event support, and other duties as required.
• Provide marketing and promotion support to the marketing team as required, which may require travel, working evenings or weekends (5-10% of the time).

What you need to succeed :

Must-have :

• Bachelor’s degree, preferably in business or marketing.
• 2+ years relevant experience required in digital marketing, social media, advertising, or communications.
• Comprehensive understanding of media landscape in Canada, including digital and traditional (offline) media and their impact on the customer journey.
• Experience building, optimizing, and reporting on paid ad campaigns on digital platforms (StackAdapt, Google, LinkedIn, Meta, etc.)
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously with competing deadlines and objectives.
• Excellent communication skills: ability to effectively articulate information and interact with all levels of stakeholders both verbally and in writing.
• Strong analytical skills with a passion for translating data into insights and marketing opportunities.
• Proven ability to proactively collaborate, take initiative, and creatively problem-solve.
• Experience working with creative teams to guide and create visual and copy assets.
• Experience working with partners, clients, and cross-functional teams.

Nice-to-have :

• Bilingual in English and French is an asset.
• Experience using StackAdapt or similar ad platforms.
• Working knowledge of Excel for qualitative and quantitative analytics to support tracking and campaign management.
• Experience using formal project management tools like Workfront, Trello, Asana, etc.
• Experience using HubSpot, Salesforce, or other marketing automation tools.
• Experience in B2B marketing is an asset but not required.

Salary range : $55,000 - $65,000 depending on experience and skill set.

At CDW, we strive to offer market-competitive total rewards packages to attract and retain talent. We are committed to pay transparency and fair compensation for all coworkers. Each role is assigned a salary range informed by market data. We determine individual pay within this range based on experience, knowledge, skills, and abilities. This approach ensures competitive and equitable salaries that reflect each role’s value and responsibilities at CDW.

We make technology work so people can do great things.

CDW is a leading multi-brand provider of IT solutions to business, government, education, and healthcare customers in the US, UK, and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps customers navigate an increasingly complex IT market and maximize their technology investments. Together, we unite. Together, we win. Together, we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other basis prohibited by law.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: IT Services and IT Consulting

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