Sr Marketing Coordinator- Digital

CDW Canada Inc.; Ottawa; On-site; CAD 55,000 - 65,000; Full time

Job summary

A leading IT solutions provider is seeking a Sr. Marketing Coordinator - Digital to manage digital marketing projects and ad campaigns. You will collaborate across teams to execute strategies, monitor performance, and support digital events. The ideal candidate has a degree in business or marketing and at least 2 years of relevant experience. This position offers a salary range of $55,000 - $65,000, depending on experience and skills.

Qualifications

• 2+ years relevant experience in digital marketing, social media, advertising, or communications.
• Comprehensive understanding of the media landscape in Canada.
• Strong project management skills with the ability to manage multiple projects.

Responsibilities

• Execute digital ad campaigns on platforms like StackAdapt.
• Support the creation and management of digital events.
• Provide general support to the marketing team across various tasks.

Skills

Digital marketing expertise

Project management

Communication skills

Analytical skills

Collaboration

Education

Bachelor’s degree in business or marketing

Tools

StackAdapt

Google Ads

LinkedIn Ads

Meta Ads

Excel

Job description

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At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.

Reporting to the Marketing Manager, the Sr. Marketing Coordinator provides project management, execution, and administrative support for CDW Canada’s digital marketing programs. This role works directly with the Marketing Specialist, Media Planning to coordinate the creation, development, and day-to-day implementation of marketing tasks related to media planning & ad operations. The role will also work closely with the Marketing Manager to support the strategy and execution of digital events, as well as other ad hoc digital marketing projects.

What you’ll do :

Media Planning & Ad Operations

• Execute digital ad campaigns on StackAdapt including campaign set-up, optimization, compliance, budget management, and reporting.
• Monitor campaign performance daily and make adjustments to improve campaign effectiveness. Troubleshoot and resolve any issues that arise with ad serving technology.
• Assist the Marketing Specialist in media strategy development, improving execution strategies that will increase overall performance and efficiency, identifying new opportunities for innovation and expansion into new advertising channels.
• Maintain project trackers, invoices, and purchase orders for all paid media activities.
• Coordinate all aspects of project execution including building creative development schedules, organizing and collecting information from the Partner team, reviewing ad units, daily monitoring of activities to ensure production timelines are met, collaborating with stakeholders (designers, Partner team, and agency), and monitoring and tracking the status of projects from planning to completion.
• Stay on top of best practices for ad measurement, targeting, and platforms; understand the competition and ever-changing goals within the advertising industry.

Digital Events

• Support the creation and management of our annual digital event strategy for CDW.
• Manage webinar requests and schedules. Execute webinars and digital content from beginning to end including promotion, setup, and post-event follow-up communications.
• Collaborate with internal teams to create engaging webinar content & supporting materials. Coordinate multi-channel promotions and campaigns to drive attendance.
• Manage lead flow processes and prepare lead and ROI reports for all webinars.

Other (general)

• Collaborate with Marketing, Partner and Product Management, Sales, Finance, third-party publications, and agencies.
• Provide general support to the marketing team with a focus on digital channels, including marketing finance, project management, event support, and other duties as required.
• Provide marketing and promotion support, which may require travel, working evenings or weekends (5-10%).

What you need to succeed :

Must-have :

• Bachelor’s degree, preferably in business or marketing.
• 2+ years relevant experience in digital marketing, social media, advertising, or communications.
• Comprehensive understanding of the media landscape in Canada, including digital and traditional media and their impact on the customer journey.
• Experience building, optimizing, and reporting on paid ad campaigns on platforms like StackAdapt, Google, LinkedIn, Meta, etc.
• Strong project management skills with the ability to prioritize and manage multiple projects simultaneously with competing deadlines and objectives.
• Excellent communication skills, both verbal and written, to interact with all stakeholders.
• Strong analytical skills with a passion for translating data into insights and marketing opportunities.
• Proactive collaboration, initiative, and creative problem-solving abilities.
• Experience working with creative teams to guide and create visual and copy assets.
• Experience working with partners, clients, and cross-functional teams.

Nice-to-have :

• Bilingual in English and French is an asset.
• Experience using StackAdapt or similar ad platforms.
• Working knowledge of Excel for qualitative and quantitative analysis.
• Experience with project management tools like Workfront, Trello, Asana, etc.
• Experience using HubSpot, Salesforce, or other marketing automation tools.
• Experience in B2B marketing is an asset but not required.

Salary range : $55,000 - $65,000 depending on experience and skill set.

At CDW, we strive to offer market-competitive total rewards packages. We are committed to pay transparency and fair compensation, with salaries based on experience, knowledge, skills, and abilities.

We make technology work so people can do great things.

CDW is a leading provider of IT solutions to business, government, education, and healthcare customers in the US, UK, and Canada. A Fortune 500 company, we help customers navigate the complex IT market and maximize their technology investments. Together, we succeed and thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Seniority level: Not Applicable

Employment type: Full-time

Job function: Marketing and Sales

Industries: IT Services and IT Consulting