Sr. Manager, Omnichannel Strategy & Execution Canada

Biogen, Inc.; Toronto; Hybrid; CAD 179,000 - 239,000; Full time

Benefits offered by this job

Health care

Retirement

Paid time off

Sabbatical after six years

Employee Stock Purchase Plan

Education assistance

Job summary

Biogen Canada is seeking a Senior Manager for Omnichannel Strategy & Execution to lead the omnichannel engagement strategy and AI transformation across Canada. You will collaborate with Commercial, Medical, Data & Analytics, IT, and external partners to drive measurable outcomes and governance frameworks.

You will champion responsible AI adoption, guide organizational change, and ensure regulatory compliance while influencing senior stakeholders within a matrix organization.

Qualifications

• Bachelor’s degree or higher in business, marketing, analytics, life sciences, digital strategy or related field.
• 8+ years in omnichannel strategy, customer engagement, digital marketing, or AI/digital transformation.
• Experience leading enterprise‑level omnichannel initiatives from planning to measurement.

Responsibilities

• Lead the development and execution of Biogen Canada's omnichannel engagement strategy across Therapeutic Areas.
• Establish a customer-centric omnichannel and AI-enabled roadmap aligned with business objectives and measurable outcomes.
• Identify, prioritize, and implement AI use cases that improve engagement, analytics, content, field effectiveness, and productivity.
• Partner cross-functionally with Commercial, Medical, Value & Access, Communications, Data & Analytics, IT, Legal, Compliance, and external partners.
• Drive execution of transformational initiatives, pilots, innovation programs, and capability-building efforts.
• Develop governance frameworks, KPIs, dashboards, and performance measurement approaches for omnichannel and AI initiatives.

Skills

Omnichannel strategy

Customer engagement

Digital marketing

AI transformation

Cross-functional leadership

Stakeholder influence

Education

Bachelor’s degree in Business, Marketing, Analytics, Life Sciences, Digital Strategy, or related field

Job description

Hybrid setting requiring working in person at our offices in Toronto.

About this role

The Senior Manager, Omnichannel Strategy & Execution Canada will lead Biogen Canada's omnichannel customer engagement strategy and AI transformation agenda. This individual will serve as a strategic business partner responsible for developing, implementing, governing, and continuously optimizing omnichannel and AI-enabled capabilities that enhance customer engagement, business performance, operational effectiveness, and employee productivity. This job posting is for an existing vacancy in the organization.

What you’ll do

• Lead the development and execution of Biogen Canada’s omnichannel engagement strategy across Therapeutic Areas.
• Establish a customer-centric omnichannel and AI-enabled roadmap aligned with business objectives and measurable outcomes.
• Identify, prioritize, and implement AI use cases that improve engagement, decision-making, analytics, content development, field effectiveness, and productivity.
• Partner cross-functionally with Commercial, Medical, Value & Access, Communications, Data & Analytics, IT, Legal, Compliance, and external partners.
• Drive execution of transformational initiatives, pilots, innovation programs, and capability-building efforts.
• Develop governance frameworks, KPIs, dashboards, and performance measurement approaches for omnichannel and AI initiatives.
• Champion responsible AI adoption, organizational change management, and AI literacy across the Canadian affiliate.
• Represent Canada in regional and global discussions related to customer engagement, omnichannel excellence, digital innovation, and AI transformation.
• Ensure all activities are executed in accordance with regulatory, compliance, and responsible AI requirements.

Who you are

You are a strategic and innovative leader who combines strong business acumen, customer-centric thinking, and digital transformation expertise. You excel at influencing stakeholders, leading complex cross-functional initiatives, and translating strategy into measurable business outcomes.

Required skills

• Bachelor’s degree in Business, Marketing, Analytics, Life Sciences, Digital Strategy, or a related field.
• 8+ years of experience in omnichannel strategy, customer engagement, digital marketing, commercial excellence, business operations, AI, digital transformation, or related areas.
• Demonstrated success leading enterprise-level omnichannel initiatives from planning through implementation, adoption, optimization, and measurement.
• Experience identifying, prioritizing, and implementing technology-enabled or AI-enabled solutions.
• Expertise in customer journeys, segmentation, personalization, engagement measurement, and optimization.
• Experience leading cross-functional initiatives and influencing senior stakeholders within a matrix organization.
• Experience working with agencies, technology vendors, digital platforms, and enterprise partners.

Preferred skills

• MBA or Master’s degree.
• Pharmaceutical, biotechnology, healthcare, or specialty pharmaceutical industry experience.
• French language proficiency.
• Experience driving organizational adoption of AI and digital transformation initiatives.

The expected salary range for this position is $129,000 to $173,000 and includes eligibility for a discretionary bonus. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being.

• health care
• retirement
• paid time off
• ancillary programs such as a fully paid sabbatical after six years of service
• Employee Stock Purchase Plan participation
• education assistance
• and more

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.

Biogen is an E-Verify Employer in the United States.