Sr manager, marketing and e-commerce, advanced analytics

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Title: Senior Manager, Marketing and E-commerce Advanced Analytics

Position Overview:
The Home Depot Canada is a unique opportunity for you to become part of a transformative retail disrupter as we continue on our mission to provide the best interconnected shopping experience to our customers. As a Sr. Manager of Marketing & E-commerce Analytics, your primary responsibility will be to craft a clear and compelling data narrative around our customer marketing initiatives, by providing insights that drive decision-making, execution, and investments across SEM, Social, Display, and Affiliate channels. You will play a crucial role in our marketing strategy. You will collaborate with teams in Analytics, Marketing, E-commerce and other departments to develop a comprehensive view of digital marketing performance and integrate insights into a cohesive story. Your goal is to ensure that strategic and tactical digital marketing decisions are guided by data-driven insights.

This position requires extensive experience with web analytics tools and data analytics tools used in paid digital marketing, including testing and targeting methodologies, cross-channel attribution, and online-to-offline measurement. You will also be responsible for building and leading a high-performing team. Additionally, you will have the opportunity to work with our most strategic vendors to ensure that third-party tools and applications are accessible to all product teams interested in using them. The Sr. Manager must demonstrate the ability to lead managers and their teams, drive change management, and implement process improvements. Interested in making history with us? Apply today to experience what it’s like to be a part of Analytics at The Home Depot Canada.

Key Responsibilities:

1. Marketing Analytics:
   Partner with marketing and e-commerce stakeholders to identify and document trends, provide recommendations for improving ROI and optimizing the marketing mix, utilizing cross-channel and offline-attribution methodologies.
   Review the weekly/monthly reporting to analyze digital marketing results across channels, campaigns, platforms and segments, with a keen focus on automation.
   Drive digital marketing-tagging strategy and implementation for campaigns and other efforts.
   Partner with Orange Apron Media’s offsite advertising program across social media and programmatic channels and grow the program using data and insights.
2. Customer Analytics:
   Utilize customer data to better understand behavior and drive personalized engagement with a goal of driving in-store and e-commerce sales.
   Leverage the Data Management Platform (DMP); ensuring taxonomies, tags, and integrations are leveraged to support data analytics, insights and channel level targeting.
   Collaborate with non-marketing stakeholders to assess and manage customer data privacy needs that ensure compliance with all relevant regulations and continue driving value to our customers.
   Offer perspective and guidance on development and selection of target audiences and steward know the customer (KTC) initiatives.
3. Interconnected Analytics:
   Develop deep understanding of customer behavior on ecommerce platforms through customer journey analysis, ecommerce feature analysis, and present findings to stakeholders in a clear and compelling manner.
   Steward cross channel insights using statistical and machine learning techniques to enhance predictive analytics capabilities.
   Work closely with cross-functional teams, including marketing, sales, product, and IT, to align interconnected analytics initiatives with business goals.
4. Overall:
   Build and lead a high-performing, high-throughput team of talented Managers, while driving professional development goals of the team.
   Be a thought leader on the performance of the business and work closely with marketing-driven financial forecasts and monitoring.
   Handle multiple projects and stakeholders simultaneously and meet deadlines in a fast paced and results-driven customer centric environment.
   Examine collection of data to cloud data Lakehouse routinely and troubleshoot data anomalies all while having a heightened focus to further enrich with additional data sources from which reporting, analysis and targeting will be based.
   Oversee development and implementation of both internal and external optimization tools with integration across marketing and data platforms to ensure sound testing, targeting, and personalization strategies.

Competencies:
DEVELOPS TALENT, DECISION QUALITY, PLANS AND ALIGNS, BALANCES MULTIPLE STAKEHOLDERS, MANAGES CONFLICT, DRIVES ENGAGEMENT, CUSTOMER FOCUS, BUILD EFFECTIVE TEAMS, COMMUNICATES EFFECTIVELY, ORGANIZATIONAL SAVVY.

Direct Manager/Direct Reports:
Reports to Director of Interconnected Analytics & Data Science.
Has a team of Managers reporting into this position.

Travel Requirements:
Hybrid

Physical Requirements:
• Extended sitting
• Repetitive tasks
• Operating a computer and other technology

Hybrid Work:
Location Flex

Working Conditions:
Office

Minimum Education:
Bachelor's Degree: A degree in a relevant field such as Business, Marketing, Analytics, Statistics, Computer Science, or a related discipline.
Advanced Degree (Preferred): A Master's degree, such as an MBA or a Master’s degree in management Analytics, Marketing Analytics, or a related field.

Relevant Certifications:

Minimum Years of Work Experience:
8-10 Years of Relevant Work Experience.

Minimum Leadership Experience:
A minimum of 5 years in a managerial role, overseeing teams and project.

Certifications:
Certifications in data analytics, or specific analytics tools (e.g., Lookr, Tableau, Adobe experience manager etc.) can be advantageous.

Other Requirements/Assets:
Proficiency in designing and analyzing A/B tests to optimize marketing campaigns and user experiences.