Sr Manager Marketing

1 DexCom Inc; British Columbia; On-site; CAD 100,000 - 120,000; Full time

Job summary

A leading healthcare technology firm is seeking a Senior Manager to lead HCP marketing strategies across Canada. In this role, you will develop and execute marketing collateral, manage conferences, and establish KPIs to enhance brand awareness among healthcare professionals. Ideal candidates have over 10 years of experience in healthcare marketing and a deep understanding of the diabetes landscape. This position offers remote work options and the chance to work with an innovative team committed to improving health outcomes.

Benefits

Comprehensive benefits program

Growth opportunities

Career development programs

Qualifications

• 10+ years of progressive experience in healthcare marketing.
• Demonstrated knowledge of the diabetes landscape in Canada.
• Strong knowledge of CGM technology and its application in diabetes management.

Responsibilities

• Design and execute HCP marketing strategy.
• Develop messaging and sales enablement tools.
• Establish KPIs for all programs and track performance.

Skills

Leadership

Healthcare marketing

Data-driven mindset

Communication skills

Knowledge of diabetes landscape

Education

Bachelor’s degree in marketing, Communications, Life Sciences

Job description

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

Meet the team:

The role of the Senior Manager, HCP, will be instrumental in expanding our footprint in Canadian market. Working in collaboration with the commercial team, this role will define the go-to-market strategies needed to accelerate our ambitious growth targets. This role will take charge of devising and executing HCP marketing strategies to enable product expansion across Canada, supporting sales to execute commercial strategy effectively along with the development and deployment of marketing collateral.

This role requires a deep understanding of the diabetes market, prescriber landscape, and its respective customer segments category along with experience in developing marketing strategies and campaigns to drive adoption and usage of our products.

Where you come in:

You will be responsible for the design and execution of HCP marketing strategy, aligning it with the overall marketing and commercial strategy, to maximize brand awareness and recommendation amongst health care practitioners.

• Development of messaging and sales enablement tools
• Development and execution of marketing collateral
• HCP conference management
• Working closely with Professional Education & KOL management teams, develop advisory plans, professional education strategies & programs.
• Define the promotional strategy to disseminate key selling messages to respective target audiences.
• Establish KPIs for all programs, create results forecasts, and track performance to ensure marketing plans are delivering expected business outcomes.
• Build, lead, motivate and mentor the team to deliver excellence & consistency in activation across all regions.
• Provide strong project management/leadership on key projects and communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Legal and Regulatory requirements.

What makes you successful:

• Bachelor’s degree in marketing, Communications, Life Sciences, or a related field.
• 10+ years of progressive experience in healthcare marketing
• Demonstrated knowledge of the diabetes landscape in Canada
• Demonstrable record of leadership in marketing including business plan development, product launches, defining and controlling of marketing budgets.
• In-depth understanding of the diabetes market and the specific needs and preferences of healthcare professionals.
• Experience of managing relationships with industry partners & leading marketing efforts across multiple regions.
• Strong knowledge of CGM technology and its application in diabetes management.
• Excellent written and verbal communication skills, with the ability to craft engaging and informative presentations and content.
• Data-driven mindset, leveraging insights to inform decision-making and optimize marketing strategies.
• Fluent in both English and French is a plus.

What you’ll get:

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community .
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required:

• 25 to 50%

Experience and Education Requirements:

• Typically requires a Bachelors Degree with 13+ of industry experience.
• 5 – 8 years of previous people management experience.

Remote Workplace: Your location will be a home office; you are not required to live within commuting distance of your assigned Dexcom site (typically 75 miles/120km). If you reside within commuting distance of a Dexcom site (typically 75 miles/120km) a hybrid working environment may be available. Ask about our Flex workplace option.

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at Dexcom. Only authorized staffing and recruiting agencies may use this site or to submit profiles, applications or resumes on specific requisitions. Dexcom does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to the Talent Acquisition team, Dexcom employees or any other company location. Dexcom is not responsible for any fees related to unsolicited resumes/applications.

The Company

Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream: To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started: Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions. We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.