Sr. Manager, Loyalty & CRM Analytics

Canada Goose; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading outerwear brand in Toronto seeks a Sr. Manager, Loyalty & CRM Analytics to drive insights and optimize customer engagement through strategic analytics. The ideal candidate will have a robust background in CRM analytics, proven leadership skills, and a passion for data storytelling. This role offers the chance to significantly impact loyalty programs and employee engagement within a vibrant company culture.

Benefits

Comprehensive and competitive Total Rewards Program

Career growth opportunities

Recognition programs

Volunteer matching

Health support resources

Qualifications

• 7+ years in CRM, Loyalty, or Customer Analytics within the retail, luxury, or apparel industries.
• Experience developing customer models (CLTV, RFM, clustering).
• Proven ability to build, mentor, and influence analytics teams for strong business impact.

Responsibilities

• Lead the strategy, execution, and optimization of analytics for Loyalty and CRM programs.
• Analyze databases to inform program strategy and prioritization.
• Generate insights to optimize benefits and improve member retention.

Skills

CRM and Loyalty analytics

Customer lifecycle dynamics

Data visualization

Analytical skills

Communication skills

Team leadership

Customer model development

Power BI proficiency

Engagement measurement

Education

Bachelor’s degree in Marketing, Statistics, Business, Computer Science, or related field

Master’s degree (preferred)

Tools

Power BI

Salesforce

Azure Fabric

Shopify

Job description

Sr. Manager, Loyalty & CRM Analytics page is loaded

Sr. Manager, Loyalty & CRM Analytics

Apply locations Toronto, Ontario, CAN time type Full time posted on Posted 14 Days Ago job requisition id 14640

Location:

Toronto

Address:

100 Queens Quay East Toronto, Ontario M5E 1V3 Canada

Job Title:

Sr. Manager, Loyalty & CRM Analytics

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview:

The Senior Manager, Loyalty & CRM Analytics is responsible for leading the strategy, execution, and optimization of analytics supporting Canada Goose’s Loyalty and CRM programs. This role drives actionable insights to deepen customer engagement, increase Customer Lifetime Value (CLTV), and maximize the performance of loyalty initiatives and CRM campaigns.

We are seeking a strategic, data-driven leader with expertise in loyalty program analytics, lifecycle marketing measurement, CRM engagement analysis, and team development to unlock growth opportunities across our global customer base .

What You'll Do:

• Measure loyalty database dynamics, a nalyze and report on the size, growth, value, and composition of the loyalty database, including member lifecycle stages, frequency distributions, tenure cohorts, and churn risk segments to inform program strategy and prioritization

• Partner with Data Science Team to d evelop and deploy customer segmentation models (CLTV, RFM, clustering, propensity) to inform loyalty strategies and CRM targeting and personalization.

• Drive actionable loyalty program insights, analyze subscriber enrollment, activation, segment progression to identify drivers and detractors of loyalty performance.

• Generate insights to refine customer segmentation and value, optimize benefits, enhance value prop ositions and improve member retention and grow CLTV.

• Analyze customer lifecycle end-to-end to identify journey gaps, performance drop-offs and growth opportunities (e.g., phases, behaviour paths, purchase timing & frequency, entry products, basket building product) .

• Develop and implement clear lifecycle stage definitions and frameworks to enable precise targeting and journey design .

• Conduct funnel, cohort, and behavioral analyses to uncover actionable insights that inform journey optimization strategies.

• Partner with CRM & Loyalty teams to leverage journey insights in the design, measure ment , and optimiz ation of customer journeys that drive retention, frequency, and AOV.

• Own end-to-end analytics for targeted CRM outreach across the email, SMS, and clienteling channels - delivering timely , actionable insights that drive channel optimization.

• Develop frameworks to measure CRM and Loyalty campaign performance (acquisition, activation, frequency, recency, AOV, UPT, retention, engagement).

• Quantify the business impact of loyalty initiatives and conduct opportunity sizing to prioritize strategic enhancements and targeted interventi ons

• Lead a team that builds campaign dashboards, performance scorecards, and post-campaign reports using Power BI or similar tools.Act as the face of CRM Analytics, communicating findings and outputs in a clear manner to CRM Leadership, and cross-functionally.

Let's Talk About You:

• Deep expertise in CRM and Loyalty analytics with proven business impact.
• Strong understanding of customer lifecycle dynamics, loyalty economics, and engagement measurement frameworks.
• Advanced data visualization skills (Power BI) to drive executive insights.
• Strategic thinker with hands-on analytical skills.
• Passion for data storytelling to influence senior stakeholders.
• Collaborative leader with excellent communication skills.
• 7+ years in CRM, Loyalty, or Customer Analytics within retail, luxury, or apparel industries.
• Success measuring and optimizing CRM and loyalty programs to drive CLTV growth.
• Experience developing customer models (CLTV, RFM, clustering, propensity).
• Expertise in CRM engagement measurement across email, SMS, loyalty propositions, and clienteling.
• Strong proficiency in Power BI, Azure Fabric, and CRM data platforms (Salesforce, Shopify).
• Proven ability to build, mentor, and influence analytics teams for strong business impact.
• Bachelor’s degree in Marketing, Statistics, Business, Computer Science, or related field; Master’s preferred.

What’s in it For You?

• A company built on Canadian roots and heritage
• Your work is recognized with a comprehensive and competitive Total Rewards Program
• Opportunities for career growth through numerous internal and external programs
• Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
• Be a part ofCG Gives. Donation matching and paid volunteer time to help the organizations you care about
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interviewaccommodation for your interview, please e-mail us [e-mail] .

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At Canada Goose, you’ll find purpose in keeping the planet cold and the people on it warm. As part of our team, you’ll embrace your inherent responsibility to give back, protect our environment, and make a meaningful impact—all while experiencing that unique ‘Canadian Warmth’ that defines our culture.

Canada Goose isn't like anything else. We’ve built something great, something special – an iconic brand with an inspirational and authentic story. Here, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.

We embrace diversity in all its forms and definition and strive to remove barriers to create an inclusive culture and equitable workplace where everyone can live authentically, every day and in every situation.